Find ten mission statements on the Internet. Evaluate the statements in terms of the nine components.
Bil
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3.
0.
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Company
Nestlé
u'w u'way
oca ola
#ed #ed2 2
6$$
Mission
…the world’s(3) world’s(3) leading nutrition, health and wellness(7) wellness (7) company. company. Our mission o !"ood #ood, "ood $ie% is to pro&ide consumers (1 (1)) with the 'est tasting, most nutritious choices in a wide range o ood() ood () and 'e&erage categories and eating occasions, rom morning to night.% !*o pro& pro&id ide e the too tools and and +now nowled ledge to all allow ent entrepr repren ene eurs urs to compe compette succes successu sully lly in the #ast #ast #ood #ood ( (, ,)) industry worldwide(3 worldwide(3), ), 'y consisten consistently tly oering &alue to consumers(1 consumers (1)) through pro&iding great tasting ood (-) (-) that is good or them and made the way they want it.% (7) !*o re reresh th the wo world (3) (3) / / in mind, 'ody and spirit… *o inspire moments o optimism / through our 'rands and actions… *o create &alue and ma+e a dierence e&erywhere we engage%(-) engage% (-) #ed #ed2 2 or orpo pora rati tion on wil willl prod produc uce e supe superi rior or in inan anci cial al ret retur urns ns or or its its sha share reow owne ners rs() () 'y pro&iding high&alueadded(7) high&alueadded(7) logistics, transportation, and related 'usiness ser&ices( ser&ices()) through ocused operating companies. ustomer (1 ustomer (1)) re4uirements will 'e met in the highest 4uality manner appropriate to each mar+et segment ser&ed(3) ser&ed(3).. #ed2 will stri&e to de&elop mutually rewarding relationships with its team mem'ers, partners, and suppliers. aety will 'e the irst consideration in all operations(5) operations(5).. orporate acti&ities will 'e conducted to the highest ethical and proessional standards.(-) standards.(-) *o continuously de deli&er sh shareholder( () ) &alue 'y 8anuacturing and supplying oil(oil(-)) products products and ser&ices ser&ices( ()) that satisy satisy the needs o our customers customers(1) (1).. onstantl onstantly y achie&ing achie&ing operational operational e2cellenc e2cellence. e. onductin onducting g our 'usiness 'usiness in a sae, en&ironmentally sustaina'le(9 sustaina'le (9)) and economically optimum manner (3) ( 3) .
/ s t s c r u e d m o r o t s P s u C e c i
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s t e k r a M
y o l o n h c e T
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y h p o s o l i h P
t p e c n o c ! f l e S
r o f n r e c n o C e
s e e y o l p m E
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:a ge 1 ; 3
mploying a di&erse(5), inno&ati&e and resultsoriented team moti&ated to deli&er e2cellence
Bil
-.
7.
9.
5.
1B.
Company
*oyota
:epsio
=ir=sia
8c?onald’s
Col+swagen
Mission
*oyota will lead the way to the uture o mo'ility, enriching li&es around the world(3) with the saest and most responsi'le (-) ways o mo&ing people(1). *hrough our commitment to 4uality, constant inno&ation (0,7) and respect or the planet(7), we aim to e2ceed e2pectations and 'e rewarded with a smile.
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