83893228-Norway-Pestel.pptx

INTERNATIONAL MARKETING NORWAY- COUNTRY ANALYSIS

ABOUT-NORWAY • Unitary parliamentary democracy and Constitutional monarchy • Population- 4.99million • Extensive reserves- petroleum, natural gas, minerals, lumber, hydropower • Largest producer(per capita basis)- oil and natural gas • Highest HDI • GDP- $479 billion, Per capita- $53,738 • Currency- Norwegian Krone • Major Industries- Petroleum and gas, food processing, shipbuilding, refinery products, fertilizers, petrochemicals, textiles, transport equipment,

PESTEL ANALYSIS- POLITICAL •  Norway is a Unitary Constitutional Monarchy. • King of Norway is the head of state and PM the head of Government. • Role of Monarch has been representative and ceremonial. • Government is formed for a period of 4years and is stable. • Legislation is formed by simple parliamentary majority.

ECONOMICAL GDP by activity

EXPORTS -2010- -$178 billion

IMPORTS-2010--$122 billion

U.K. 27%,

Sweden 14%,

Netherlands 12%,

Germany 12.3%,

Germany 11%,

China 8.4%,

Sweden 7%

Denmark 6.1%,

France 6%,

U.K. 5.9%,

U.S. 5%.

U.S. 5.2%.

Oil and gas Government 22%

24%

Mnftg, mining, building VAT Commodities

1%

Comm and Transp

4% 16%

Services

7% 11%

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 Agriculture, forestry

15%

Oil and gas sector lead to investment in social welfare system and increased wages. Unemployment rate- 3.4% in April 2011, Inflation- 2.7% Voted twice against joining EU, other than agricultural and fisheries section, Monetary policy- aimed at maintaining a stable exchange rate for the krone against European currencies, of which the euro is a key operating parameter. Flexible exchange rates. Standard of living- 90% higher than USA Mixed economy and capitalist welfare state with free activity

Labor %  Agriculture Industry Services

SOCIO-CULTURAL •  Nationality-Norwegian(s) • Population-49,37,000(Jan 2011) • Annual population growth rate-1.3%(2009) • Ethnic group-Norwegian, Sami, Nordic • Registered religions-Church of Norway (Lutheran) 78%, Roman Catholic 1.3%; Pentecostal Christian 0.8%, Other Christian 3.5%,Muslim 2.0%,other or unknown 14.4%, including a Jewish community of approximately 818 peopl e.

• Languages-Bokmal Norwegian (official), Nynorsk  Norwegian (official), small Sami- and Finnishspeaking minorities. English is widely spoken. • Literacy-100% • Workforce-3.6 millions • Independent identity in the areas of literature, art and music. • Early adopters of women rights, minority rights.

TECHNOLOGICAL •  Norway had immense technological expertise in  petroleum exploration and production. • 3% of GNP spent on R&D • Shell Technology Norway (STN) • STN manages a portfolio of R&D projects within the Subsea & Deepwater, Cleaner Production, Well Technology and Arctic Technology themes

LEGAL • Norway’s Labour Law • Labor policies • Intellectual and Industrial Property Rights • Obtaining a business license requires less than the world average of 16 procedures. • The judicial system is sound and efficient, providing secure protection of private property rights and good enforcement of commercial contracts.

ENVIRONMENTAL •

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 Act relating to Biobanks 2003 Greenhouse gas emission trading act 2004  Among top five countries as per EPI

Norwegian petroleum directorate

PRESENTED BY- GROUP 6 Rohan Patel-74 Rushina Vakharia-78 Sanjay Sharma-80 Saptami Banerjee-81 Shweta Joshi-84