7 Stage of Action

 

Norman s 7 Stages of Action- ATM Machine ’

Basic Idea Goal Execution

Stages 1.  Forming a Goal 2.  Forming the intention

Example

  Withdraw RM100   Go to the nearest ATM

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3.  Specifying the action

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4.  Executing the action

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Machine Insert ATM card and keyin the password

  Choosing the amount of money to withdraw (RM100)

Evaluating

5.  Perceiving the state of the world 6.  Interpreting the state of the world 7.  Evaluating the outcome

  Receive and count

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amount of the money withdrawn Checking whether the amount of the money correct or not If the amount of the money is correct, then goal is achieved.

  If the amount of the

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money is incorrect, then the goal is not achieved.