7 p's of Jet airways

Introduction •

Started by Naresh Goyal as Air Taxi Operator in April 1992

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Started Indian commercial airline operations on 5 May 1993 with a fleet of four leased Boeing 737-300 aircraft

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Scheduled airline status was granted on 4 January 1995

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Initial investment of US$10 million

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80%of its stake controlled by Naresh Goyal

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Jet’s parent company, Tail Winds Ltd.

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Began international operations to Sri Lanka in March 2004.

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Jet, is headquarters in Mumbai, India

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Operates over 370 daily flights to about 68 destinations both in India and international (abroad)

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Listed in the NSE in the year 2005

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Includes major cities like Mumbai, Delhi, Chennai, Jaipur, etc.

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Second Leg cities like Aurangabad, Patna, Nagpur, etc.

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21 international destinations in 17 countries across Asia, Europe & North America

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International destination includes cities like San-Francisco, New York, Singapore, London (Heathrow), Hong Kong, Colombo, Abu Dhabi, Dubai, etc.

The 7 P’s Product •

Airline service – travel

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On Ground Services

 Check in options - Airport check-in, Tele Check-in, Web Check-in, 

Kiosk Check-in, SMS Check-in, Check-in while walk-in,

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One Time Check-in on Return Journey, Through Check-in

 Airport Lounges  Coach Services

 Bus Services

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In-flight Services  Classes of Service - First class, Premiere class & Economy class  Convenience & Safety -Towels, Pillows & Blankets, Reading material, 

First Aid, Smoke detectors, Bassinets, Child Care, life jackets & seat cushion

 Cuisines  Entertainment - Jetscreen – Movies, TV programmes, Games, Music, In-flight communicator, Online magazines etc.  JetWings (in-flight magazine), JetBoutique (in-flight shopping catalogue)

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Special Services o

Infant and child care, wheel chair assistance, expectant mothers, unaccompanied minors, medical emergencies, travelling with animals & carriage of stretchers

Jet Mobile •

Access information such as flight status, schedules, set alerts or automatically receive flight delay messages

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Request for your JetPrivilege account details

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Search for the lowest fares on Jet Airways Jet Viva

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Interaction forum for women travelers

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Modern fashion trends, spa getaways, high end cosmetics

Price •

Discounted fare for senior citizens, defense personnel

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Economy & Club Premiere Fare

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Advance Passenger Excursion

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Economy & Club Premiere Fare

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Discounted fare for senior citizens & defense personnel

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Advance Passenger Excursion/ APEX Fares

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One Fare

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Night Saver Fares

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Check Fares

Place •

Place of Service – Aircraft

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Various Airports – Jet lounge

Promotion •

Companion Free Offer, Concessional fares

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Jet Privilege frequent-flier programme

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Jet Airways Citibank Credit Cards

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Corporate Deal Offers

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Festival specials, Student specials

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Advertising and Branding

 Hoardings and advertisements  Brand Ambassadors  Sponsorships  Event Organization 

Sales promotion- Tour operators, frontline staff

PROCESS People Processing •

Greeting method and standard procedure of treatment for customers for each class

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Booking tickets made online and in counters

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Flights sticking to schedules

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In flight service – baby care, disabled care

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Travelling with pets

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PROPER Meal Service.

Possession Processing

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Cargo

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Luggage- Baggage Handling

PHYSICAL EVIDENCE •

Flight

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Offices - Org. & Ticket Booking Agents

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Virtual Servicescape

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Cuisine

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In-flight entertainment facilities

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Kiosks – check-in counters

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Jet boutique – in flight fashion apparel

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Jet kids – in flight kids programme

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Jet mall – in flight shopping

People •

Trained cabin crew

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Immigration & transportation

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TRAINING Employees SUCH AS

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Pilot, Cabin Attendants, Engineers, Customer Service Agents, Securities, Marketing, Sales & Reservation employees