7 Embudo de Ventas

 

BDLROM OB QBG_@Y

Imgtbgcom bf`lmr`om pmr ERY_@QM FÙ^B[ ; `ebgic` LF@J LF@J D@\HB_CGE / `sbsmrä`s y ouo`s `f wj`ts`pp; +2 ^`äs Dãxcim Erupm ob Uj`t s @pp jttps;//ij`t.wj`ts`pp.i jttps;//ij`t.wj`ts`pp.imd/KGhxu_waxFF_B[?o1p^v md/KGhxu_waxFF_B[?o1p^v –  – 

½Puã bs= XBdluom ob vbgt`s / ½Puã bs=T 

Bf bdluom ob vbgt`s bs ug prmibsm p`r` pmobr bgtbgobr bf icifm ob imdpr` y pmobr cobgtcaci`r bf i`dcgm imrrbitm pmr bf iu`f oblbdms ob ffbv`r ` gubstrm ifcbgtb. Bg bstb prmibsm `prbgobrbdms ` sbeucr ug` bstruitur` p`r` pmobr tbgbr d`ymrbs prml`lcfco`obs ob imgvbrtcr ug fb`o (prmspbitm) bg ug ifcbgtb, y` qub bs duy aàicf pbrobrsb ‖cdprmvcs`gom— y s`ft`gom fms p`sms, `f j`ibr bstm, pcbrobs bf i`dcgm y sc gm tcbgbs if`r`s f`s bt`p`s m bf prmibsm, tus fb`os (prmspbitms), tbrdcg`r`g img `feugm ob tus imdpbtcomrbs qub sc tbge`g bstruitur`om bstb prmibsm.

BDLROM OB QBG_@Y

Bt`p`s XBdluom ob vbgt`s / Bt`p`sT  

F` a`sb cgcic`f sb ff`d` ^`rtb @ft` obf Bdluom, f` p`rtb dàs `gij` obf bdluom ob vbgt`s. Bs `quä bg omgob rbiclbs `f d`ymr gûdbrm ob vcsct`gtbs y oblbs obspbrt`r su cgtbrãs. F` cob` bs mrcbgt`rfms p`r` qub sb imgvcbrt`g bg auturms ifcbgtbs.

Bs pmr bsm, qub f` ^`rtb @ft` obf Bdluom bs t`g cdpmrt`gtb, y` qub bs ` tr`vãs ob ãst`, v`s ` `tr`br y ` boui`r ` fms pmsclfbs imdpr`omrbs. Bs bg bst` bt`p` qub miurrb bf prcdbr imgt`itm img f` bdprbs`, y imdm ocib bf a`dmsm ocijm, ‖f` prcdbr` cdprbscùg bs f` qub iubgt`—.  

 

F` p`rtb `ft` obf bdluom rbprbsbgt` ug` mpmrtugco`o p`r` qub `fbrtbs ` f`s pbrsmg`s smlrb fms prmlfbd`s qub gc scqucbr` s`lä`g qub tbgä`g. @sä sb cgtbrbs`g pmr tc y tbgoràs f` pmsclcfco`o ob mrcbgt`rfms smlrb f` smfuicùg obf prmlfbd`. _r`z`gom ug p`r`fbfm, pcbgs` qub bgtrb dàs pbrsmg`s imfmqubs bg f` p`rtb `ft` obf bdluom, dàs pbrsmg`s t`dlcãg pmoràg ffbe`r ` f` p`rtb l`k` ‟¡fm qub scegcaci` dàs vbgt`s!

½IÙDM ^\MORIC\ IMG_BGCOM ^@\@ ^@\_B YR^B\CM\ OBF BDLROM=  

Imgtbgcom p`r` vcsct`gtbs XBdluom ob vbgt`s / Imgtbgcom p`r` vcsct`gtbsT

@pubst` `f imgtbgcom boui`tcvm - cgamrd`tcvm;

  Gm v`s ` j`lf`r ob tu prmouitm m sbrvcicm   Gm v`s ` j`lf`r ocrbit`dbgtb ob tu bdprbs`

 

Ffbv`ràs ` fms fbitmrbs cgamrd`icùg ûtcf smlrb bf àrb` ob qub omdcg` tu bdprbs`, tcbgbs qub tbgbr bg iubgt` qub bstb prmibsm bst` bgami`om ` f` ebgbr`icùg f` ebgbr`icùg ob Fb`os.  Fb`os. 

Imgtbgcom p`r` vcsct`gtbs XBdluom ob vbgt`s / Imgtbgcom p`r` vcsct`gtbs / BkbdpfmT

Bkbdpfm;

  b-lmmh (fclrm obsi`re`lfb)   Lfme   Iursm er`tcs

  

F` acg`fco`o ob j`ibr bstms rbiursms bs pmobr i`pt`r f` `tbgicùg ob gubstrms fb`os oàgomfbs imgtbgcom ob v`fmr y ` i`dlcm ob bst` cgamrd`icùg v`fcms` bffms gms prmpmricmg`ràg sus o`tms, fm iu`f bs f` acg`fco`o rb`f qub tcbgb f` p`rtb supbrcmr ob gubstrm bdluom ob vbgt`s.

b-lmmh (fclrm obsi`re`lfb) XBdluom ob vbgt`s / Imgtbgcom p`r` vcsct`gtbs / Bkbdpfm / b-lmmh (fclrm obsi`re`lfb)T

J`z 0> iu`rtcff`s bg Umro y iu`gom fm `i`lbs euàro`fm imdm ^OA, j`lf` smlrb bstr`tbec`s, tcp–s, cob`s m bxpbrcbgic`s qub pubo`g `yuo`r ` tu prmspbitm p`r` bgtbgobr dàs smlrb bf bgtmrgm bg bf iu`f sb dubvb tu bdprbs`. Bstb sb pubob d`go`r y` sb` pmr imrrbm bfbitrùgcim m obsi`re`r ocrbit`dbgtb ob tu sctcm wbl.

Lfme XBdluom ob vbgt`s / Imgtbgcom p`r` vcsct`gtbs / Bkbdpfm / lfmeT

 

  Bs duy scdcf`r ` ug b-lmmh, f` ocabrbgic` bs qub bf lfme, bs ug` bstr`tbec` qub oblb ob sbr iäifci` y imgst`gtb, img tbd`s rbfbv`gtbs ` ibri` ob fm qub bs bf bgtmrgm ob tu bdprbs`, ` p`rtb ob qub bf lfme tcbgb mtr`s i`r`itbrästci`s, pmr bkbdpfm, pubob sbr bf prbiursmr p`r` tbgbr f`s mtr`s < bstr`tbec`s, scrvb t`gtm imdm pmscicmg`r bf b-lmmh, `sä imdm ug iursm er`tcs.

Iursms er`tcs XBdluom ob vbgt`s / Imgtbgcom p`r` vcsct`gtbs / Bkbdpfm / Iursms er`tcsT

Bst` bs mtr` pmobrms` jbrr`dcbgt` p`r` pmobr tbgbr dàs fb`os y qub augicmg` duy lcbg p`r` f` p`rtb supbrcmr obf bdluom, pubobs prmdmicmg`r tu iursm er`tcs ` tr`vãs obf b-lmmh m ` tr`vãs obf lfme, bg bstb iursm pubobs o`r ug` if`sb smlrb ug prmlfbd` imdûg bg tu sbitmr y imdm rbsmfvbrfm, sb` iu`f sb` tu ecrm bstm augicmg` lcbg, pmr bkbdpfm sc vbgobs prmouitms p`r` imicg`, pubobs `rd`r ug rbibt`rcm y bg ug if`sb bg vcvm pubobs dmstr`r imdm j`ibr ug pf`tcffm, sc vbgobs `utms pubobs o`r ug` if`sb smlrb imdm i`dlc`r ug` ff`gt` f f`gt` m i`o` iu`gom sb oblb ob i`dlc`r bf `ibctb. \biubro` qub tmom fm qub tu pubo`s bgsbð`r scg gcgeûg imstm f` ebgtb fm v` ` `er`obibr y bst`rà ocspubstm ` o`rtb sus o`tms sc mltcbgb ug` cgamrd`icùg v`fcms`.

Bkbdpfms ob tätufms XBdluom ob vbgt`s / Imgtbgcom p`r` vcsct`gtbs / Bkbdpfms ob tätufmsT

@ imgtcgu`icùg, tb dubstrm `feugms bkbdpfms ob tätufms qub pmorä`s utcfcz`r bg tus pmsts p`r` f` p`rtb `ft` obf bdluom, pbgs`gom bg `sugtms dàs ebgbr`fbs rbf`icmg`oms img bf gbemicm ob tu bdprbs`; ½^mr quã prbst`rfb

`tbgicùg ` ‖bsb tbd`—=   •  Fms 5 lbgbacicms ob ‖t`f tbd`— p`r` ‖t`f sbedbgtm ob bdprbs`s—  •  ½Iuàf bs bf p`pbf ob ‖t`f tbd`— bg tu bdprbs`=  •  2 d`gbr`s ob dbkmr`r ‖t`f tbd`— bg tu bdprbs`  •  0> ims`s qub oblbrä`s bst`r j`icbgom smlrb ‖t`f tbd`— 

_cpms ob `iicmgbs XBdluom ob vbgt`s / Imgtbgcom p`r` vcsct`gtbs / _cpms ob `iicmgbsT

•  ^msts boui`tcvms; tcbgbg imdm prcgicp`f dcscùg boui`r ` f` `uocbgic` smlrb bf dbri`om bg bf qub bf prmouitm/sbrvcicm sb bgiubgtr`. •  _utmrc`fbs m p`sm ` p`sm;  bgsbð`rfb ` tu `uocbgic` ` rb`fcz`r obtbrdcg`o` `iicùg ob dmom

pràitcim.

 

•  Gmtcic`s;  bxibfbgtb d`gbr` ob rbf`icmg`rtb img tu `uocbgic` y dmstr`rfb qub tb bstàs •  •  • 

•  •  •  • 

•  • 

`itu`fcz`om y scbdprb bg lusi` ob gmvbo`obs smlrb bf dbri`om. @gàfcscs/rbsbð`; amrd`tm qub scrvb t`gtm p`r` `prbgobr imdm p`r` bgsbð`r. Ebgbr`fdbgtb sb mrcbgt` ` bv`fu`r ug prmouitm m sbrvcicm. Qcobms; ug` lubg` bstr`tbec` ob vcobms pubob `udbgt`r f` imdprbgscùg obf pûlfcim smlrb fm qub tcbgbs p`r` marbibr bg ug 5?%, sbeûg o`tms ob  ob  Qcobm Lrbwbry.   Bgtrbvcst`s;  `f bgtrbvcst`r ` `feugms gmdlrbs qub sb`g ug` rbabrbgic` bg tu dbri`om, bst`ràs irb`gom ug imgtbgcom ob l`st`gtb i`fco`o p`r` tu lfme, `obdàs ob ebgbr`r ug v`fcmsm `prbgocz`kb p`r` bf bgtrbvcst`omr. Fcst`s; ug` bxibfbgtb d`gbr` qub tb `yuo`rà ` mre`gcz`rtb, e`g`r prmouitcvco`o y tbgbr ug` dbkmr vcscùg ob fm qub sb tcbgb qub j`ibr ‟y bg iuàfbs bt`p`s. Bstuocms ob i`sm;   ug` amrd` ob prml`r bf v`fmr ob tu prmouitm/sbrvcicm img bdprbs`s/pbrsmg`s qub j`y`g tbgcom ãxctm utcfcz`gom tu smfuicùg. Ict`s; f`s ict`s smg ûtcfbs p`r` ff`d`r f` `tbgicùg obf pûlfcim, tr`gsdctcbgom ug dbgs`kb ob amrd` sbgicff` y smlrb f` l`sb ob f` bxpbrcbgic` ob ug bspbic`fcst`. Cgvbstce`icmgbs; f`s bst`oästci`s y fms o`tms smlrb tu dbri`om smg bxibfbgtbs p`r` us`rfms bg bf imgtbgcom. ^moràs utcfcz`r bst` cob` cgifusm iu`gom gm j`y`s rb`fcz`om rb `fcz`om f` cgvbstce`icùg. Bs suacicbgtb img qub j`e`s rbabrbgic` ` fms `utmrbs. Cgamer`aä`s; bs ug` amrd` ob scdpfcaci`r cob`s ob er`gobs prmpmricmgbs bg pmi`s p`f`lr`s y img ug `tr`itcvm vcsu`f qub scbdprb subfb augicmg`r. Bxpbrcbgic`; bs ug` amrd` rbf`tcv`dbgtb sbgicff` ob prmouicr imgtbgcom, y` qub tmom fm qub gbibsct`s bs mre`gcz`r tu bxpbrcbgic` bg ug obtbrdcg`om prmybitm m tbd` y bdpbz`r ` bsirclcr.

½IÙDM ^\MORIC\ IMG_BGCOM ^@\@ F@ ^@\_B DBOC@ OBF BDLROM=

½Puã bs f` p`rtb dboc` obf bdluom= X½Iùdm prmouicr imgtbgcom p`r` f` p`rtb dboc` obf bdluom= / ½Puã bs f` p`rtb dboc` obf bdluom=T

Imdm bf prmpcm gmdlrb fm cgoci`, c goci`, bs f` a`sb cgtbrdboc` obf Bdluom ob Qbgt`s, Qb gt`s, qub sb sctû` bgtrb bf dmdbgtm ob `tr`br ` fms Fb`os y bg bf qub sb imgvcbrtbg bg ifcbgtbs. Bg bst` a`sb, bf Fb`o pubob cgtbrbs`rsb pmr tu prmouitm m sbrvcicm, pbrm gm bstà sbeurm sc oblb `oqucrcrfm m susirclcrsb, bs pmr bsm pmr fm qub f` ^`rtb Dboc` obf Bdluom bs ug` lubg` mpmrtugco`o p`r` sbeucr gutrcbgom ` tus Fb`os y p`r`, acg`fdbgtb, imgouicrfms j`st` f` vbgt`.

Ybdlr`r y imsbij`r X½Iùdm prmouicr imgtbgcom p`r` f` p`rtb dboc` obf bdluom=/ Ybdlr`r y imsbij`rT

 

Ybdlr`r y imsbij`r, bst` bs f` p`rtb obf bdluom ob vbgt`s qub tcbgb bstb prmpùsctm, oblbs ob bst`r imgsicbgtb qub tmom bf imgtbgcom qub bf`lmrbs oblb ob sbr iäifcim, y bg bstb pugtm, tbgcbgom y` cgamrd`icùg ob tu fb`o, oblbs ob imdbgz`r ` sbdlr`r f` cob` bg ãf ob qub brbs f` dbkmr mpicùg bg tu sbitmr.

½Puã imgtbgcom v` bg bst` p`rtb= X½Iùdm prmouicr imgtbgcom p`r` f` p`rtb dboc` obf bdluom= / ½Puã imgtbgcom v` bg bst` p`rtb=T

F` dbkmr mpicùg p`r` bst` p`rtb y qub, cgifusm tb o`rà f` p`ut` ` rbamrz`r f` p`rtb supbrcmr obf bdluom, bs o`rfb imgtbgcom bxifuscvm ` qucbgbs y` bstãg bg bst` p`rtb obf bdluom, ocsbð` ug imgtbgcom ob `ftm v`fmr y d`ymrdbgtb bspbic`fcz`om bg bf tbd`, bkbdpfm; • 

^`rtb supbrcmr obf bdluom; ‖2 Bstr`tbec`s babitcv`s p`r` j`ibr d`rhbtcge ocect`f—  

• 

^`rtb dboc` obf bdluom; ‖ 9 Jbrr`dcbgt`s p`r` j`ibr d`rhbtcge ocect`f—  

Bg f` p`rtb supbrcmr obf bdluom fbs ocrbdms qub smg f`s ims`s y imdm j`ibrf`s, bg f` p`rtb dboc` bf bdluom fbs o`rbdms tmo`s f`s jbrr`dcbgt`s pmsclfbs pmsclfbs p`r` qub fm pubo` j`ibr.

½IÙDM ^\MORIC\ IMG_BGCOM ^@\@ F@ ^@\_B L@K@ OBF BDLROM=

½Puã bs f` p`rtb l`k` obf bdluom= X½Iùdm prmouicr imgtbgcom p`r` f` p`rtb l`k` obf bdluom= / ½Puã bs f` p`rtb l`k` obf bdluom=T

F` ^`rtb L`k` obf Bdluom bs f` f ` bt`p` acg`f obf prmibsm ob vbgt`, iu`gom bf Fb`o bstà ibri` ob imgvbrtcrsb bg ug ifcbgtb, prbp`r`om p`r` f` imdpr`. Fms Fb`os qub ffbe`g ` bst` bt`p` smg ob bgmrdb cdpmrt`gic` p`r` f` bdprbs`

½Puã imgtbgcom v` bg bst` p`rtb= X½Iùdm prmouicr imgtbgcom p`r` f` p`rtb l`k` obf bdluom= / ½Puã imgtbgcom v` bg bst` p`rtb=T Fms d`tbrc`fbs ob f` p`rtb l`k` obf bdluom oblbg dmstr`rfb `f pmtbgic`f ifcbgtb qub tu mpicùg bs f` dbkmr pmsclfb p`r` su i`sm. Yc bf d`ymr vmfudbg ob imgtbgcom oblb sbr oboci`om ` f` ^`rtb @ft` obf Bdluom, bg f` ^`rtb L`k` obf Bdluom sb utcfcz` ug` dbgmr i`gtco`o ob d`tbrc`fbs. Ycg bdl`rem, oblbg ibgtr`rsb dàs bg f` `prmxcd`icùg p`r` f` vbgt`, y` qub fms usu`rcms bstàg fcstms p`r` imdpr`r y img bf imgtbgcom bf`lmr`om bg f`s obdàs p`rtbs obf bdluom, bf fb`o y` gms imgscobr` imgmibomrbs obf tbd`  ’ bxpbrtms.

Bkbdpfm X½Iùdm prmouicr imgtbgcom p`r` f` p`rtb l`k` obf bdluom= / BkbdpfmT

 

 

I`tàfmem ob prmouitms; Imdm bf prmpcm gmdlrb y` fm cgoci`, bf i`tàfmem bs ug` fcst` mre`gcz`o` ob fms prmouitms qub marbib tu bdprbs`, bstb i`tàfmem pubob cgifucr cgamrd`icùg `ocicmg`f imdm amtms, obsircpicùg, iùocem y prbicm. Yc y` tcbgbs ug i`tàfmem ob fms prmouitms m sbrvcicms qub marbib tu bdprbs`, pmoràs marbiãrsbfm ` tus Fb`os ob f` ^`rtb L`k` obf Bdluom bg ug` F`gocge ^`eb, ug tr`l`km qub tb ffbv`rà smfm `feugms dcgutms.

Bv`fu`icùg er`tuct`; imgvbrs`icmgbs img bxpbrtms ob f` bdprbs` y bv`fu`icmgbs er`tuct`s smg lubg`s amrd`s Marbibr oc`egùstcims, ob dmstr`r qub tcbgbs omdcgcm smlrb bf tbd`, bst` mabrt` gm bs duy ocaäicf ob imgirbt`r ‟rbqucbrb ibri` ob 02 dcgutms ob tu tcbdpm p`r` i`o` Fb`o, ug tr`l`km qub pubob imgvbrtcrsb bg ug` rutcg` obf bqucpm ob vbgt`s. @obdàs, bs ug tcbdpm qub sb cgvcbrtb bg Fb`os bxtrbd`o`dbgtb i`fcaci`oms, qub bstàg duy ibri` ob f` imdpr`. ^brm gm cgtbgtbs vbgobrfbs tu prmouitm ‟f` dbt` bs `yuo`rfb ` fms Fb`os p`r` vbgobr scg vbgobr.

Ymfcictuo ob obdmstr`icùg; obdmstr`icùg; Mtr` mabrt` `obiu`o` p`r` f` ^`rtb L`k` obf Bdluom bs ug` smfcictuo ob obdmstr`icùg, prubl`s er`tuct`s, dubstr`s er`tuct`s y prbsupubstm ob tu prmouitm m sbrvcicm. Bstb tcpm ob mabrt` bs ûtcf pmrqub, ` dbguom, f` obicscùg obf imgsudcomr obpbgob ob qub babitcv`dbgtb pubo` prml`r bf prmouitm m sbrvcicm p`r` s`lbr sc s`tcsa`ib su eustm pbrsmg`f, sc bs `o`pt`lfb ` su oä` ` oä`, bti.

Iupmgbs ob mabrt`, prmdmicmgbs, bgväm er`tuctm; Mabrt`s ob tcbdpm fcdct`om imdm iupmgbs, bgväm er`tuctm y prmdmicmgbs t`dlcãg smg `obiu`o`s p`r` f` ^`rtb L`k` obf Bdluom, pubs prmvmi` qub bf pûlfcim sb cgtbrbsb pmr imgsudcr bf prmouitm m sbrvcicm. Ymg mabrt`s qub, imdm bf pugtm `gtbrcmr, j`ibg qub f`s pbrsmg`s babitcv`dbgtb imgsud`g fm qub marbibs, smfm qub img imgocicmgbs qub fbs smg dàs `tr`itcv`s. S sc f` bxpbrcbgic` bs pmsctcv`, bs prml`lfb qub vubfv`g ` j`ibrfm bg bf auturm pmr bf v`fmr imdpfbtm.

Imgifuscùg XBdluom ob vbgt`s / ImgifuscùgT ^rmouicr imgtbgcom `obiu`om p`r` f` ^`rtb L`k`, Dboc` y @ft` obf Bdluom ob Qbgt`s Q bgt`s bs cdpmrt`gtb p`r` `tr`br ` pmsclfbs ifcbgtbs y imgvbrtcrfms bg imgsudcomrbs, gm bs gbibs`rcm qub tbge`s ug er`g imgtbgcom p`r` pmobr ffbe`r ` f` p`rtb l`k` obf bdluom, pbrm sc, qub tbge`s imgtbgcom p`r` tmoms fms prmibsms.