5to MAESTRO CREACION DE MARCAS
July 7, 2022 | Author: Anonymous | Category: N/A
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Orcmoiÿk y
Bcsmrrfaaf bc Emroms
]uiktf Oumtriecstrc
Flgctivfs nckcrma bc am msinkmturm Ma jikmaizmr ca oursf, ca mauekf mkmaizmrí ombm ukf bc afs cacecktfs bc am eczoam bc ecrombftcokim y rcamoifkmrí su iktcrrcamoiÿk m kivca kmoifkma c iktcrkmoifkma. Rcemrif fjioima (`frms suncribms :2) =. Trfbuotf (=4 `rs.) .
Tula Tulaio ioiibmb bmb y prfefoiÿk Zcktm pcrsfkma
(=4 `rs.) (0 `rs.)
Iktrfbuooiÿk
=
Ca iktcromelif bc prfbuotfs, tmktf tmknilacs ofef iktmknilacs, quc `felrcs y pfstcrifrecktc ceprcsms `mk rcmaizmbf cktrc så, cs ukm motivibmb quc ck afs mýfs
rcoicktcs bc am `istfrim bc am mbeikistrmoiÿk sc `m vistf ckriqucoibm ofk ams mpfrtmoifkcs bc am ecrombftcokim. Cstm msinkmturm sc ocktrm ck ofkfocr ofk bctmaac ombm ukf bc afs cacecktfs bc am eczoam bc ecrombftcokim bc jfrem quc am orcmoiÿk, iepacecktmoiÿk, cgcouoiÿk y cvmaumoiÿk bc cstrmtcnims y tíotioms
iepacecktmbms pfr ams ceprcsms rcsuatck cxitfsms. Rfbms ams ceprcsms ofafomk ck afs bistiktfs ecrombfs lickcs y/f scrvioifs quc cstík ckomeikmbfs m ouepair ofk omlmaibmb am jikmaibmb bc am ecrombftcokim, quc cs smtisjmocr ams kcocsibmbcs iksmtisjco`ms bc afs ofksueibfrcs. Tmrm afnrmraf ck ofktcxtfs ombm vcz eís ofepctitivfs y naflmacs, ck quc afs ofksueibfrcs kf sÿaf cstík cxpucstfs m afs prfbuotfs kmoifkmacs sikf m fjcrtms bc pmåscs cxtrmkgcrfs, ams bcoisifkcs iepfrtmktcs bca írcm bc ecrombftcokim ck ams ceprcsms pmrtck bca mkíaisis bca prfbuotf, am jigmoiÿk bc prcoifs, am jfrem bc bistriluir y prfefoifkmr afs prfbuotfs ck afs ecrombfs ectm. Cs prflmlac quc ofkfzoms bc prfpucstms motumacs quc mýmbck eís cacecktfs m am bckfeikmbm eczoam bc ecrombftcokim, sik celmrnf, afs kucvfs ckjfqucs sinuck emktckickbf ofef picbrms mknuamrcs afs cacecktfs mktcs eckoifkmbfs.
Ca tcem = tc prfpfroifkm afs ofkocptfs ikbispcksmlacs pmrm ofktcxtumaizmr mbcoumbmecktc ca rfa quc ca prfbuotf bcscepcým ck ams bcoisifkcs bc
ecrombftcokim, eisef quc sc ofksibcrm ofef ca priecr cacecktf iepfrtmktc bc ams bckfeikmbms 2 T’s bc am ecrombftcokim. Ck cstc tcem sc ikoauyc af rcamoifkmbf ofk bcoisifkcs rcacvmktcs pmrm cepmquc, celmamgc y ctiquctms bc afs
prfbuotfs, am rcacvmkoim bc am emrom pmrm ams ceprcsms mså ofef uk emrof acnma nckcrma. Ca tcem prcscktm uk mspcotf euy rcacvmktc pmrm am ecrombftcokim y quc cstí rcamoifkmbf ofk am vcktm pcrsfkma. Ck ecrombfs bc ofksuef, bfkbc am
bijcrckoimoiÿk rcma cktrc ca mspcotf y/f bcscepcýf rcma bc afs prfbuotfs cs euy bijåoia bc afnrmr, am cstruoturmoiÿk y jukoifkmeicktf bc am aamembm jucrzm bc vcktms ck ams ceprcsms ofkstituyc, ck euo`fs omsfs, ca cacecktf quc acs pcreitc rctckcr m afs ofksueibfrcs. Ca prfbuotf eís ikkfvmbfr, ofk ca prcoif eís ofepctitivf y cjioicktcecktc ofafombf ck ca ecrombf ectm, mpfymbf pfr ukm cjioicktc motivibmb bc prfefoiÿk y cspcotmouamr pulaioibmb, sik ukm mbcoumbm bircooiÿk y supcrvisiÿk bc vcktms pfr pmrtc bc am ceprcsm, pucbc sinkijiomr pérbibms iepfrtmktcs.
2
RCEM =. T\FBSORF Flgctivf pmrtiouamr Ma jikmaizmr ca tcem ca mauekf ofkfocrí afs bijcrcktcs ofkocptfs y tipfs bc prfbuotfs y bistiknuirí oamrmecktc ams omrmotcråstioms bc afs bijcrcktcs efecktfs pfr afs quc pmsm am vibm bc uk prfbuotf. Rmeliék scrí ompmz bc ibcktijiomr afs
cacecktfs iktmknilacs bca prfbuotf, ofef af cs am iemnck y ofktmrí ofk afs pmríectrfs rcacvmktcs pmrm cacnir ca ckvmsc, celmamgc y ctiquctm eís mbcoumbms pmrm ca tipf bc prfbuotf y ofksibcrmkbf ams oucstifkcs rcnamecktmrims mpaiomlacs ck kucstrf pmås. Rcemrif bctmaambf =.=. Trfbuotf jåsiof =.=.=. Ofkocptf y tipfs bc prfbuotf =.=.
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