5_6271724537990086697.pdf
June 7, 2019 | Author: Rizky Hendry | Category: N/A
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Assalamualaikum wr .. wb
Salah satu kendala terbesar para Pemula dalam berjualan via Sosial media adalah kebingungan menuliskan kata – kata yang membuat pembaca nya tertarik.. tidak jarang ketika ide sudah ada di dalam pikiran.. mendadak menjadi Blank ketika akan di tuangkan menjadi Tulisan.
Perlu di ketahui, bahwa iklan yang Menarik adalah iklan yang memang di susun dan di Rencanakan sebagai mana POLA nya..
Nah POLA nya ini lah banyak yang orang tidak mengetahui nya..
Tulisan singkat di ebook ini saya harapkan bisa bermanfaat bagi anda Khusus nya yang berjualan via Sosial meda..
Itulah yang melatarbelakangi saya membuat tulisan yang tidak seberapa ini..
Tulisan yang saya buat sebagai proses saya belajar dalam melakukan penjualan via sosial media maupun dari guru - guru saya yang lebih berpengalaman..
Selamat membaca..
Banjarnegara, 11 Agustus 2018
Wisnu Andrianto Founder Muslim Entrepreneur University
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TARGET TEPAT OMSET MELESAT
Sebelum saya bahas cara menulis Copywriting yang baik dan benar.. Perlu diketahui bahwa Faktor Paling Utama agar Iklan Anda di Sosial Media Laris bukan lah TULISAN COPYWRITING nya..
Lha terus apa dong Mas..?? Tenang saya akan bahas di Bab awal ini..
Kita Mulai ya..
Sebelum saya sharing banyak tentang Copywriting, pastikan Anda TAHU dan PAHAM cara kerja Mendapatkan income di internet atau istilahnya DIGITAL MARKETING
Karenanya, di materi pertama ini saya tidak membagikan tips, trick atau strategi dalam menulis copywriting.
Mohon bersabar, karena ini saya buat berurutan jadi kalau prosesnya di loncat, hasilnya tidak maksimal...
Oke, langsung saja...
Begini, kita semua sepakat, ya, kalau BISNIS itu harus menghasilkan UANG. Dan Uang itu HASIL dari PENJUALAN. Dan bukan hanya itu PENJUALAN adalah hasil dari I NFORMASI yang Anda kirimkan ke PROSPEK Anda. Anda.
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Sabar ya, bingung itu tanda kalau Anda mikir
Jadi begini... Saya perjelas ya...
Pada intinya, PENGHASILAN yang sekarang Anda inginkan, sekarang uangnya ada di calon PEMBELI Anda.
Sayangnya, Anda tidak bisa begitu saja mengambilnya dari rekening mereka. Anda tidak punya kontrol untuk itu...
Karenanya, Anda harus punya:
- Produk yang memang mereka butuhkan. - Informasi yang jelas ke mereka. - Pelayanan yang terbaik dari Anda.
Jadi, 3 tugas yang Anda lakukan untuk menghasilkan uang di internet adalah:
1. MENDATANGKAN TRAFIC 2. MENINGKATKAN KONVERSI PENJUALAN 3. MEMBANGUN RELASI
Ya, HANYA 3
Berikut rinciannya...
1. Datangkan dulu ORANG (TRAFFIC) nya...
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Mana mungkin ada yang beli?
Karenanya, TRAFFIC itu adalah orang orangnya. calon costumer Anda.
Setidaknya, untuk sukses di langkah pertama ini, Anda punya 3 cara.
1. Organic Traffic 2. Paid Traffic 3. Direct Traffic
Di sini saya perjelas tentang ini. Intinya adalah, DATANGKAN DULU ORANG ORANGNYA...
2. Meningkatkan konversi penjualan
Nah, disinilah letak Copywriting berperan. karena alasan inilah saya tidak buru buru menjelaskan copywriting.
Karena bisa jadi, setelah Anda belajar copywriting dan hasilnya tidak ada. maka bisa jadi, memang traffic nya dikit.
Gimana mau laris, kalau yang baca copywriting aja nggak ada.
Sebenarnya, ada satu hal lagi yang membuat konversi kita bagus.
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dan yang terakhir..
3. Membangun Relasi
Ini adalah skill bagaimana membangun relasi terus menerus dengan pelanggan Anda atau dengan CALON pelanggan Anda.
kalau ke calon pelanggan, ya agar mereka beli. kalau ke pelanggan lama, agar mereka beli lagi (repeat order) upsell (membeli lebih banyak) dan Referral (merekomendasikan produk Anda ke teman temannya)
Sekarang, kita lanjut ke TUGAS Yang harus Anda lakukan adalah, berhenti sejenak membaca materi ini. ambil buku catatan Anda, lalu jawab pertanyaan saya di bawah ini, dengan tulis jawabannya di buku catatan. (sekali lagi, berhentilah membaca materi ini, ambil dulu bukunya...)
Oke, sudah?
Ini pertanyaannya : 1. Apa manfaat dari produk Anda? 2. Apa alasan orang untuk membeli produk Anda? 3. Apa yang terjadi kalau dia tidak membeli produk Anda? 4. Siapa sebenarnya orang yang membutuhkan produk Anda? 5. Berapa kira kira usianya? minatnya? gendernya? laki laki atau perempuan? 6. Dimana mereka biasa berkumpul? di Group apa?
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Karena dari 6 pertanyaan tersebut akan menentukan bagaimana Anda dalam menulis copywriting.
Ini saya contohkan ya jawaban nya..
Bisnis saya .. Jualan buku edukasi bisnis online dan Kursus online..
1. Apa manfaat dari produk Anda? Memberi solusi bagi pemasaran khusus nya secara online, menaikkan omset dan Juga Profit 2.
Apa alasan orang untuk membeli produk Anda? Mendapatkan Solusi dari Permasalahan Penjualan, percaya dengan Penjualnya, dan Faham manfaat Produk yang di jual.
3. Apa yang terjadi kalau dia tidak membeli produk Anda? Stagnan dalam bisnis nya, tidak menemukan Solusi dari permasalahan Penjualan nya. 4. Siapa sebenarnya orang yang membutuhkan produk Anda? Orang yang mau belajar dan mendapatkan solusi untuk bisnis nya.. Terutama para pebisnis Online Pemula.. 5. Berapa kira kira usianya? minatnya? gendernya? laki laki atau perempuan? Usia 20 – 50 tahun Minat entrepreneur dan Bisnis Online Gender laki laki dan Perempuan
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PERSONA TARGET
Sebelum saya menjelaskan lebih dalam tentang PERSONA , saya ingin tahu dulu, apakah Anda sudah menjawab 6 pertanyaan yang saya berikan di Bab Sebelum nya sebagai tugas?
Jika belum, ayo jawab dulu, buka materi BAB sebelumnnya, lalu jawab pertanyaan itu di buku catatan Anda.
Jika sudah, Syukurlah... Sekarang, saya akan menjelaskan menjelaskan tentang tentang apa itu PERSONA dan bagaimana mengubah yang awalnya sekedar TARGET MARKET menjadi PROSPEK
Okey, sekarang kita akan bahas apa itu PERSONA. Untuk menjelaskannya, Saya menggunakan dengan contoh.
silahkan lihat gambar di bawah ini:
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Lalu saya CrossSelling untuk juga membeli buku 7 Langkah membangun Tim Bisnis Online.
Ternyata hasilnya : ZONK !!!
pe rbulan dari Facebook Dia hanya mau membeli 1 buku saja berjudul 10 juta perbulan
Kenapa bisa begitu?
jelas, karena walaupun pembeli buku buku 10 juta perbulan dari Facebook itu itu seorang pengusaha online, tapi untuk saat ini dia tidak/belum butuh buku tentang 7 Langkah membangun Tim Bisnis Online.
Kesimpulannya adalah : 2 buku di atas mempunyai PERSONA yang berbeda.
(jangan salah sebut ya, ini PERSONA, bukan PERSONAL atau PESONA, beda jauh! hehehe)
Terkait dua buku itu, perbedaanya adalah...
Buku 10 juta perbulan dari Facebook cocok cocok untuk pengusaha online yang jualan lewat Facebook Buku 7 Langkah membangun Tim Bisnis Online cocok untuk pengusaha online yang sudah berkembang jauh sehingga membutuhkan tim atau karyawan utk membantu nya
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juta perbulan dari Facebook , saya biasa menulis artikel Untuk mendapatkan calon pembeli 10 juta
berjudul "tips penghasilan 8 digit lewat Facebook"
Dari artikel itu, pada bagian akhir saya berikan link untuk untuk pembelian buku 10 juta perbulan dari Facebook
7 Langkah membangun Tim Bisnis Online saya menulis Berbeda dengan buku satunya, untuk buku 7 Langkah
artikel/copywriting tentang "Mendeteksi kapan saat yang tepat anda butuh tim bisnis "
Seperti yang bisa Anda tebak, di bagian bawah saya memberikan link order 7 Langkah membangun Tim Bisnis Online Hasilnya : MEMUASKAN!!!
Okey, sekarang, pikirkan PERSONA untuk masing masing produk yang Anda jual kenali betul untuk siapa produk Anda dibuat.
Kalau Anda benar benar mengerjakan tugas Bab Sebelum nya, Anda akan dengan mudah menentukan PERSONA pada produk Anda.
"lalu, kalau udah tau PERSONA nya, bagaimana langkah selanjutnya mas?"
Pertanyaan bagus!
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Kalau Anda belum punya nomor hp mereka, belum punya email mereka atau belum masuk facebook group Anda, maka dia masih sebatas TARGET MARKET.
Berbeda dengan Prospek, PROSPEK itu, adalah orang yang Anda incar tadi, tapi mereka sudah kenal Anda, sudah tau kalau Anda jual hijab. sudah tanya tanya, tapi belum beli.
Nah, jadi urutanya adalah.
TARGET MARKET >> PROSPEK > >PEMBELI
"lalu, sekarang, bagaimana cara mengubah target market menjadi prospek?"
Caranya..
Berikan GIVEAWAY hijab gratis dulu. dengan syarat, share postingan (misalnya)
Atau Anda memberikan free trial. 1 hari kursus bimbel, syarat, setor nomor HP.
Contoh lain, kalau misal Anda jual properti, apakah memberikan tanah 5 cm x 5 cm ? Tentu tidak! hehehe...
Anda bisa memberikan ebook TIPS MEMBELI RUMAH TANPA KPR, TANPA RIBA
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Baru saja Anda belajar tentang PERSONA dan bagaimana mengubah TARGET MARKET menjadi PROSPEK. Sekarang, TUGAS Anda adalah, PRAKTEK! Buat Sesuatu yang menguntungkan si TARGET MARKET dengan syarat, mereka harus menukarkan DATABASE nya. baik itu nmor hp, email, atau data lainnya... Paham ya? sip...
Sebelum Saya melanjutkan ke Bab Berikut nya, tugas BAB pertama dan kedua, sudah Anda kerjakan.??
Bukan bermaksud memaksa, tapi rasanya perlu saya sampaikan, bahwa KEILMUAN itu adalah apa yang ANDA KERJAKAN, bukan apa yang ANDA TAHU.
Bandingkan perbedaan orang yang sekedar tau memasak, dengan Benar benar bisa memasak beda kan?
Dan yang pasti, orang yang sekedar tau masak tanpa praktek, itu sama saja dengan orang
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Nah, di materi ini, sesuai janji saya kemaren, kita akan membahas bagaimana menulis copywriting untuk jualan. Di materi inilah materi sebenarnya dari BELAJAR COPYWRITING. walaupun sebenarnya, materi BOOM nya ada di materi akhir, sabar yaa.. oke, sekarang kita kembali ke materi...
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BAGAIMANA MENJUALI MANUSIA HANYA DENGAN KATA KATA.
Mengawali pembelajaran ini, saya akan mengutip sebuah quote dari Simon Sinek... Dia mengatakan "Kalau
Anda tiak memahami manusia, Anda tidak memahami bisnis"
WOW! ini quote yang nampol banget!
Kadang, awalnya kita menyangka, kal au belajar bisnis itu, harus belajar akutansi, manajemen, mengelola stok, programming, dan lain sebagainya..
Mungkin memang iya, harus belajar itu, tapi ada satu yang terpenting adalah:
BELAJAR PSIKOLOGI
Nah lo! Artinya, kita juga harus mempelajari ilmu tentang kejiwaan. Kita juga harus mempelajari, bagaimana perasaan pembaca tulisan kita, agar dia mau beli. ingat: yang kita jualin itu manusia, bukan robot.
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dan kenyataannya, memang IYA. contoh : - Ada orang yang pengen nikah karena ingin bahagia (pleasure/nikmat) - Ada juga tipe orang yang nikah karena sering dibuly karena dia jomblo (pain/sengsara) contoh lain: - Ada jenis orang yang punya impian untuk punya perut sixpack, otot kekar (pleasure) - Ada jenis orang yang takut gemuk, takut buncit, takut kolesterolnya tinggi (pain) dan sebagainya...
Dan menurut penelitian, 80% orang itu tipe (MENGHINDARI PAIN) dan 20% sisanya adalah mengejar nikmat ( pleasure / gain )
Maka dari itu, kalau A nda sudah menjawab pertanyaan pada materi pertama Sekarang Anda sudah tau, apa yang terjadi kalau tidak menggunakan produk Anda. dalam prakteknya, tulislah keresahan apa kalau prospek Anda tidak pakai produk Anda (pleasure) dan apa manfaat setelah menggunakan produk/jasa Anda (pleasure)
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seperti : "Berubah, saat waktunya sudah berubah, adalah sebuah keterlambatan. " maka dari itu, minum suplemen ini sbelum sb elum Anda sakit. mencegah lebih baik daripada mengobati Jauh lebih ngena kan?
Sekarang, barulah Anda mulai PRAKTEKKAN dalam copywriting yang Anda tulis. praktekkan sekarang ya... jangan ditunda!
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WHITE COPYWRITING
Di BAB ketiga kemaren, kita udah sama sama belajar tentang PAIN dan PLEASURE intinya, bagaimana menulis copywriting dilihat dari sudut pandang dua hal.
Betapa sengsaranya kalau tidak menggunakan produk kita (PAIN) dan betapa nikmatnya kalau menggunakan produk kita (PLEASURE)
sekarang kita meneruskan materi sebelumnya plus 1 hal yang ingin saya sampaikan soal WHITE
COPYWRTING.
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- Menghasilkan (apa) - Mendapatkan (apa) - Membantu (apa) - Solusi (dari) dan lain lain...
Nah, sekarang, gunakan kalimat pemancing ini untuk menulis copywriting. misalnya :
PAIN >> "Sekarang anda tidak perlu resah lagi soal berat badan Anda..." (jualan obat pelangsing) PLEASURE >> "Amazing, Hanya dengan bantuan ini Anda bisa menghasilkan video yang berkelas!" (jualan software)
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Inilah esensi dari WHITE COPYWRITING... seni copywriting ini bukan seni tipu tipu... Okey, sekarang, setelah Anda membaca materi ini , Anda jadi makin mudah membuat copywriting. Dan jujur saja, Sebenarnya, materi ini sudah cukup membuat copywriting Anda berhasil... Tapi saya belum puas.
Ada satu hal lagi yang membuat copywriting Anda nyaman dibaca. tanpa merasa takut duluan dengan dijualin. Termasuk bagaimana cara agar orang berhenti scrol, diam sejenak lalu membaca copywriting kita.
DIJAMIN SERU!
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CERITA AJA !!!
Tidak terasa, Sudah memasuki materi kelima dalam Belajar Nulis Iklan Biar Laris Semoga jualan Anda Makin laris...
Sekarang kita akan membahas bagaimana caranya membuat copywriting yang Anda tulis, nyaman dibaca.
To the point saja, apa sih yang membuat nyaman dibaca? Jawabannya adalah : CERITA
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Caranya cukup simple, Anda cari saja costumer Anda, yang sudah order produk Anda, sudah merasakan dampak positif dari produk Anda. dan sudah terbebas dari masalahnya (ingat materi Pain dan pleasure kan?) nah, Saat posting cerita, jangan menggunakan foto capture testimoni. itu akan 'ketebak' kalau kita lagi jualan. mendingan, gunakan saja foto costumer Anda itu.
contoh: produknya, produk kesehatan. Anda awalnya cerita tentang teman SMA Anda yang lama tidak ketemu. setelah ketemu, wajahnya lagi sedih. ceritakan masa masa dulu, pas lagi SMA.
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Biar Anda tidak ngawang ngawang dan makin bingung. saya sudah menyiapkan contoh menceritakan cerita pelanggan saya yang membeli produk e – course dari MEU..
cara lihatnya, klik https://www.facebook.com/groups/300472190363013/permalink/346748479068717/
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PENDUKUNG COPYWRITING COPYWRITING
Di materi Bab 5, Anda sudah belajar banyak tentang tentang COPYWRITING Saya membuat materi ini untuk bisa dipraktekkan secara urut. Sekiranya Anda belum begitu paham di salah satu langkahnya. maka saya saranka Anda baca ulang materi saya.
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- Kalau ada uang lumayan, bayar orang design. - Kalau ada waktu, belajar ilmu photoshop, coreldraw, Adobe After effect dan sebagainya...
Jadi pilihannya, ada dua, Anda punya WAKTU atau UANG berlebih? lalu alokasikan untuk design.
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Pendukung #2 : PERSONAL BRANDING Membangun nama baik di dunia online ini menjadi amat penting. apalagi dalam menulis copywriting. Mungkin, Ada pernah dengar pepatah arab, yang bunyinya begini: "Undhur maa qoola, wa laa tandhur man qoola"
Artinya : Lihatlah (dengarkanlah) apa yang diucapkannya, bukan lihat siapa yang mengatakannya.
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jual produk kesehatan, foto pakai jas putih, jual makanan, foto pakai pakaian khas koki.
2. Banyakin prestasi/sertifikasi. contoh, Anda jualan kosmetik, maka ketika Anda pernah menjuarai kontes rias di jakarta (misalnya) akan membuat nama Anda naik.
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Dari pilihan diatas, pilih penawaran seperti apa yang menurut Anda
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HEADLINE
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kita masuk ke materi, 5 HEADLINE yang TERBAIK!
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3. CURIOUS HEADLINE
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Intinya, buat pembaca merasa dintungkan, baik itu
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Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
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