50492189-Bo-s.doc

CASE BACKGROUND: Bo's Coffee is known for "just-roasted freshness"—its bean beans, s, most ostly from from Cordi ordilllera era and and Bukid ukidno non, n, are delivered to its stores soon after roasting so that you can enjoy the distinctively bold, roasted flavour of Bo’s Bo’s Coffee originated from a roast master name Bo in the U.S. who taught Steve Benitez all about coffee. It all started with a bean bursting with the life-force of personal passion and entrepreneurial energy. In !!"# $r. Steve %. Benitez# &resident and C'( of Bo)s Coffee# dreamt of sharing his coffee e*perience in the United States and 'urope to the local mar+et. ,une !! saw the opening of the first store of Bo)s Coffee at yala Center Cebu# Cebu City# &hilippines. It has has sinc since e grow grown n bran branch chin ing g out out into into ma/o ma/orr urba urban n area areas s of the the &hilip &hilippin pines. es. Bo)s Bo)s Coffee Coffee now operat operates es " outle outlets ts strate strategic gically ally locate located d in $etro $etro $anila $anila## Cebu# Cebu# %avao# %avao# Cagay Cagayan an de (ro# (ro# Bacolo Bacolod# d# Iloilo# Iloilo# Bohol Bohol and and 0acloban.

Trademark Coffe Coffee e Centra Centrale# le# 0he 0he Bean Bean Co.# Co.# Inc. Inc. is a duly duly certifi certified ed corpor corporati ation on under the laws of the 1epublic of the &hilippines. It was formed in !!2 to own and operate 3Bo)s Coffee.3 3Bo)s Coffee3 is a registered trademar+ of the business name of a chain of specialty coffee shops that serves espresso beverages# specialty coffee beverages and others# in an ambiance that has been created to cater to a lifestyle mar+et with discriminating taste. Coffee System 4ranchise Corporation is an affiliate company# under  license to franchise the trademar+ 3Bo)s Coffee3 and its business systems.

Vision Bo)s Coffee envisions itself to be the premier specialty coffee bar in the &hilippines# roasting high 5uality &hilippine origin coffee beans# serving world class class coffee coffee bever beverage ages s and the most most delec delectab table le select selection ion of ca+es ca+es and pastries# delivering an e*cellent branded customer service in a friendly and cozy ambiance.

Mission 6e believe that the relationships we build with others are what ma+e our days full of life. It is therefore our mission to create an atmosphere where people can come and nurture relationships# ma+e new ones# or simply flourish by themselves. (ur role is to provide that perfect cup of coffee# which has become the ideal medium to en/oy life together with others or in the comfort of one)s solitude# and deliver it with warm and friendly customer service. It)s all about human e*perience with Bo)s Coffee being a big part of it.

Product Oerin! Es"resso Be#era!es 78ot 9 Iced:

Pandesa%'Bread  dobo 0una Corned Beef  Cheese 1oll 'nsaymada

A%%(da) Breakast Bi! Breakast Set

Caffe mericano Caffe ;atte Caffe $ocha Caffe Cappuccino Caffe Caramel ;atte Bars Caffe 6hite Chocolate $ocha Butterscotch 6orld Coffee 1evel Bar  Coffee of the %ay $allow 4udge Brownie 4ood for the