40 Rules for Internet Business

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Know Your Why Excuses are the Fuel of Failure Relationships Trump Knowledge Become a Voracious Consumer of Content Don't Leave Your Family Behind Head in One Direction at a Time Follow The Supermarket Rule Be the Person Everyone Wants to Work For Don't Quit Your Day Job (Too Early) Prepare for Failure. Plan for Success. Market Selection is a Make or Break Decision Don't Be a Franchisee of Someone Else's Business Model Have a Business Model, Not a Business Plan. Let Your Customers Develop Your Product Be Unique. Start With a Minimum Viable Business Don't Give Up Equity (Early On) You Don't Need the Perfect Domain Name Don't Leave Your Pricing to Chance Make Your Launch a Can't Miss Event Get Your Finances Right from the Beginning Busyness isn't Productivity Don't Be an Employee In Your Business Not Everyone Needs to Be Your Customer Read Before You Sign. Measure Your Company's Vital Signs Befriend Your Customers Be Skeptical. Be Aware. Shore up Your Business's Weakest Links Fail, Quit and Regroup. If you built it, they won't come. Do Results-Driven Advertising. Go Where the People Are Don't Rely on Social Media, SEO or the Tech Press to Market Your Business Own Your Customer List Show Credibility with Social Proof Always Be Testing Use the Three Keys of Revenue Growth Turn Over Stones You're Never Finished