39734713 Business Plan for Online Babysitter Company

eMyBabysitter.com Business Plan 10 EXECUTIVE SUMMARY This business plan includes the fundamental for the introduction of childcare service via online as well as the strategies that been outlined in order to attract clientele in Malaysia. The analysis of competitive environment and opportunity as well as strength and weakness of the industry and the company enable the management team to propose dynamic and constructive strategies for childcare services product to be introduced in the market as well as to fulfil company’s objectives and strategic mission. eMyBabysitter.com will be the pioneer company that provide babysitter services information database via online in the childcare sector. Moreover, the business plan also includes information on the analysis of the market and the trend that aid the company to select the targeted clientele and devise plans to attract and penetrate the market more tactically and well planned. The business plan also outlines the product description and competitive advantage that the company posses for them to penetrate the childcare service sectors. Other than that, the management team expecting productive revenue from the business.

1.1. Objective 1

eMyBabysitter.com Business Plan 1.1.1.Providing comprehensive and competitive range of babysitter and nannies services

to the clients. 1.1.2.To ensure and assist our customers to find exceptional domestic personnel with peace of mind and true value. 1.1.3. To customize the babysitter services according to the client’s needs preference and

wants. 1.1.4.To ensure that the entire process of acquiring babysitter services via online is safe and professional. 1.1.5.To ensure that every client is provided with professional babysitters or nannies that

been thoroughly screened and personally hand-picked by our professionals and ease parent’s mind on the safety and care of their children.

1.2.Mission 1.2.1.To become the pioneer in providing childcare service via online 1.2.2.To establish eMyBabysitter.com as the market leader in childcare service sector 1.2.3.eMyBabysitter.com form can be a trendsetting firm in providing childcare service

in Malaysia.

1.3.Key to Success Other than that, the accomplishment and prosperity development of our company is dependent on our ability to:1.3.1.To identity the fine details of client requirements in acquiring babysitter services

such as special skills, experiences with children, background of the babysitter and others in order for them to select the right babysitter for their children. 1.3.2.To ensure that the babysitter’s database is on par and been updated with all the

required information about the babysitter and nannies that available and the process of choosing the help that the parents need is 1.3.3.To indentify the market and profiling the type of client that needs babysitter

services.

20 COMPANY SUMMARY 2

eMyBabysitter.com Business Plan eMyBabysitter.com™ is an innovative online enterprise that involved in providing babysitter services database for the clients. The enterprise is mainly focused on providing range of babysitter services and extra help in adding the modern parents in looking after their children. Moreover, we are specialized in customized the services according to the client’s needs and wants as well as proving exclusive and excellent babysitter database to our clients. Other than that, we also mobilized our whole management and operation to be on par with moving technology in order to provide our customers with latest updated and expedient ways to search and hire a babysitter for their children. Furthermore, we also emphasize in offering high quality service to our clients as well. The eMyBabysitter.com is also solely dedicated and empowered in providing quality information regarding professional babysitters, babysitter services and ways to hire suitable help for the parents. The website for this firm is registered under www.emybabysitter.com

2.1.Start-up Summary The enterprise is a new venture and pioneer in Malaysia in providing babysitter services via online. Therefore, the cost and expenses of starting the company includes rentals, utility deposits, telecommunication costs, furniture cost, cost of designing website and maintenance, the advertisement cost that includes placing advertisement in electronic media and mass media, printing business cards, flyers, stationery and equipments, and other relevant expenses is total sum of RM509, 418.00. Moreover, our company also planned to about RM15, 750 for marketing and advertisement. This is because the company is pioneer in online services for babysitter in Malaysia and therefore the establishment need to create massive awareness among the consumers regarding the business. Other than that, the firm also needs to invest in gaining competitive technology in order to ensure efficiency and effectiveness in maintaining the online site as well as the database. This is to ensure that our targeted clients will not be facing technical problems and difficulties when they are surfing our website. This is important because the business main operation is conducted via online even though the firm is brick and clicks business model. These cost and expenses will be financed by the financial loan that the enterprise gaining from Public Bank Berhad. The following Chart 1 is showing the start up cost for eMyBabysitter.com

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eMyBabysitter.com Business Plan

Expenses Rental Deposit for Utilities Fixtures and Fittings Communication Cost

(RM) (RM) 28000 1500 75,000 4,800

Adminstration Cost Legal fees Association Fees Licence Fees Signboard Licences Fees Seasonal Parking Fees Professional Accountant Insurance Safety Building Inspection Fees Stationary

2500 500 700 1250 1200 1200 6000 1200 3,000

Technology Cost Setting up Website Domain Maintenance Fee Web Hosting IPS Fees

3500 500 800 1200 4800

Software Cost MYOB SQL Server MS Professional 2007

500 1,300 1,050 140500

Sales and Marketing Cost Advertising Printing Cost distrubution fees Marketing materials Data gathering cost

4500 3550 1,000 4,000 2,700 15750

Salary and Benefits Cost 2 admin clerk 1 infant and Adolesent therapist 4 customer service 1 receiptionist 1 managers 2 assustant manager EPF payment

24000 30000 57600 9000 36,000 36000 24,618

373,468 Fixed Assets Computers (+Softwares) Vehicle Photocopiers Fax Machine Furnitures Other Hardware Telephones

Estimated Useful Life 5 years 5 years 5 years 5 years 5 years 5 years 5 years

57,000 65,000 1,250 1,000 3,500 7,500 700 135,950

Total

509,418

509,418

Depreciation % 20 20 20 20 20 20 20 Total charge p.a. Monthly charge

Depreciation (RM) 11,400 13,000 250 200 700 1,500 140 27,190 2,265.83

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eMyBabysitter.com Business Plan

2.2.Company Locations And Facilities The main office of eMyBabysitter.com is situated in Dana 1 Commercial Centre in Kelana Jaya, Selangor. The office occupied the entire 2nd floor and consists of 2,500 square feet. The monthly rental is RM2000.00 per month. The location is ideal because there are housing areas and various shops surrounding the centre. Moreover, the location also equipped with easy access to public transportation, parking space and other facilities that is useful for customers.

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eMyBabysitter.com Business Plan

30 PRODUCTS AND SERVICES 3.1.Product and Service Description eMyBabysitter.com is mainly service provider establishment that specialized in providing babysitter and nanny services to our customers. The firm is responsible in collecting and creating comprehensive database of babysitter and nannies that available in Malaysia. However, we are also focused in only recruiting babysitter and nannies that is legal, without any criminal records, experience and other qualities that needed in babysitter. The parents and potential clients that want to access our database via online need to register and become member. We are imposing yearly membership fee on the clients. The clients can register online as well as walk into our office. After the registration and purchasing membership is completed, the clients can access our user friendly webpage and search for the potential babysitters for their children. 3.1.1.Type of Membership

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eMyBabysitter.com Business Plan There are 3 type of membership that the firm is offering to the clientele comprises of Gold Membership, Silver Membership and Basic Membership. As for Gold Membership, the client will have pay RM 120 yearly to gain access to all the benefit and advantages from our website. The membership is valid for 1 year and clients can opt out to renew or cancel their subscription when the membership expires. For the clients benefit, our team will be efficiently keep up to date with the members and automatic email will be sent to our clients as friendly reminder regarding the subscription status and provide our clients with option either renew or cancel the membership. Other than that, the Gold Membership package includes advantages such as full access to all the database of available babysitters and nannies, complete criminal background check report will shown on as part of information on the babysitter profile, previous employer’s report on the babysitter also can be viewed and other benefits. Furthermore, Silver Membership is a 6 month subscription whereby the clients will have to purchase by paying RM 95.00 only. The clients can gain access to our database for 6 months. The clients can gain access to the babysitter and hired helps database and obtain all the relevant information. The clients can use this information to contact and set up interview with the chosen babysitters. The clients also had given benefits such as preliminary background check on the babysitter, full access to all the babysitters that available in the system and other benefits. Other than that, our third membership type is Basic Membership whereby the clients pay RM 65.00 as subscription fee and the membership is valid for 1 month only. This is membership offers our clients access to babysitter and nanny information database.

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eMyBabysitter.com Business Plan

Table 1 shows summary of types of Membership available in eMyBabysitter.com No 1

Membership Type Gold Membership

Benefits and Advantages •

• • •

• • • •

•

2

Silver Membership

Subscription Fee: RM 120.00 per year Validity: One year Full Access to the babysitters database Criminal background check on the babysitter will be shown to assure the parent about their child’s safety with the babysitter Report of previous employer regarding the services provided by the babysitter also be shown Our team will arrange the interview or babysitting for the clients who want us to do with the chosen babysitter Recommendation by our child therapist regarding the babysitter also is shown on the babysitter profile. Counselling services and advise for parents and guardian that seek help regarding their children problems Child monitoring service also provided (nanny webcam) for parents whom want to monitor the babysitter with their children via webcam •

Subscription Fee : RM 95.00

•

Validity : 6 months only

•

Full Access to available babysitter in the system 8

eMyBabysitter.com Business Plan •

Preliminary Background check on the babysitter is shown to assure the parents regarding the safety on the children with the babysitter.

•

3

Basic Membership

•

Recommendation by our child therapist regarding the babysitter also is shown on the babysitter profile. Counselling services and advise for parents and guardian that seek help regarding their children problems

•

Subscription Fee: RM 65.00

•

Validity : 1 month only

•

Full Access to the information of babysitter that available in the system

1.1.1.Counselling and advise for child care

Other than that, our firm also offering counselling and parental advice for our clients regarding problems and issues their children. The firm had employed full time child therapist that responsible for offering advices and guidance such as facing tantrums, eating disorder, behavioural problems, special needs and cares and others. Moreover, our clients can post questions and emails to our child therapist and she will be corresponding with them by offering advice, guidance and materials that is suitable for their child. This guidance is available for all our clients that become member of our essential service. 1.1.2.Specialized in providing child care for special children Furthermore, our firm also aims to be specialized in providing child care for special children. The parents and guardians that have children that need special attention and care can contact our establishment and we will find the particular babysitter or hired help that can manage and care for these children. For example, if our client has children that been diagnosed with autism syndrome, they may contact our customer service or drop an email, the customer service team will cooperate with the child therapist and try to compile list of babysitters or nannies that has experience in caring for these children. This is because as for today, there are not many daycares centres that can manage children with special needs 9

eMyBabysitter.com Business Plan and this cause the parent a lot of hindrances in their quest to provide their child with best care when they are at work. When their child is in the hand of responsible caretaker, the parents can concentrate more comprehensively in their work. Other than that, we also created database for all the new mothers that need help in looking after their new born baby as well as themselves. We have managed compile database consist of midwifes that can cater to the new mothers.

20 SITUATION ANALYSIS 2.1.Swot Analysis 2.1.1.Strength

One of the most competitive advantage that emybabysitter.com has is that the firm is the pioneer in Malaysia to operate as babysitter service provider via online and therefore there is no direct competitors currently. Currently most agencies are adapted to brick and mortar business model concept and offering their service from offices. However, our firm is based on brick and click business concept whereby most of our operation is based via online. Other than that, our company also has efficient human resources and child therapist that can aid our customers regarding their request and needs related to the babysitter that they want for their children. This is one of the advantages that the company has over other competitors. Moreover, our firm also striving in creating brand and image as the best service provider for customers in helping them to locate the best babysitter service. This is achieved by providing updated database of information regarding the babysitters that available in all the locations. Moreover, our price for obtaining babysitter is comparatively cost effective than other agencies and independence babysitters. Other than that, our service also considered fast, reliable and efficient whereby the clients do not face problems such as depending on only one babysitter, could not find babysitter in time of emergency, and others.

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eMyBabysitter.com Business Plan 2.1.2.Weakness Since in Malaysia, these types of services are not common, it may cause certain setbacks to the company. This is because there is possibility that parents will not choose to use our company service to gain information about babysitter availability. Other than that, agencies that offers babysitter services via online is often popular in countries such as New Zealand, America, Australia , Canada and other developed western countries and had become trend for parents and guardian to choose babysitter via online rather than go to maid agencies. However in Malaysia, this business is a very new and still hasn’t become trend setting among parent. This can become a hindrance for our firm to develop and become successful among the clientele. 2.1.3.Opportunity The firm had high rate of opportunity to become leader in the field since the company is one of the first in Malaysia to offer babysitter services via online. Moreover, there company also does not face direct competitors. Furthermore, as for 2008 economy downturn had forced many working parents to revamp their lifestyles and the ways to handle their household budget. Many parents started to seek for alternative solution in providing care for their children due to cost increase in acquiring foreign maids. Therefore, the firm has dazzling future to develop to become successful operation in Malaysia because of the economy crisis. The legal issues between Malaysia government and Republic Indonesia regarding the maid issues and Indonesia government imposing ban that created barriers for Indonesian maids to be recruited also lead to massive opportunity for local housewives and babysitters to expand their services. This will increase our company opportunity as well to shine and penetrate the local childcare service market. 2.1.4.Threats The company is facing competition from foreign maid services. In Malaysia, the foreign maid service is highly in demand and therefore our firm will face competition from these agencies because most parents may choose to employ 11

eMyBabysitter.com Business Plan foreign maid rather than hiring babysitters or nannies. Another threat that the company will probably face is economy crisis whereby people might choose relatives to take care of their children instead of hiring babysitters. Another threat that the company can face is internal political power struggle, transition of ruling power and others. These dilemmas can affect launching of our company in certain countries such as Thailand, Philippine and other even though there is vast market opportunity if our management planned to expand our services to other countries as well.

2.2.Competitive Comparison The company faces competition from other alternative services such as individual babysitters, foreign maid agency and childcare centres. Most of this facilities only manage to provide child care services but The company has tremendous advantage in the service industry especially in childcare services. This is because our company can be considered as pioneer in leading as online babysitter service provider in Malaysia. However, the firm mainly facing competitive from foreign maid agency, individual babysitter services and daycares centres. However, there are vast advantages of our company compared to these agencies and daycares centres. One of the advantages is cost effective for the clients. The parents and guardians did not have to spend hefty amount of money to the agencies and daycares centres. The firm only charge small amount of fee to the parents to become member and gain access to huge database of babysitters. Moreover, the firm also will be providing huge database of information of babysitter that enable the clients to choose their preferred babysitter. Other than that, one of the most important element is the customers can gain babysitter services without leaving house and seeking agency to hire babysitter and only by click of mouse. Our services also been customized whereby we cater for those children that need special care such as autisms children, physically-challenged children and others. Our database is created uniquely that when parents basically enter the information and preference that they need for the babysitter and our system will generate list of available babysitter according to the preferences.

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eMyBabysitter.com Business Plan 2.3.Technology The firm is bricks and clicks business model whereby online website is one of the most crucial operation and used to cater for our clients. Therefore, technology is given important aspect and as for the creating and setting up the website, maintenance fee, web hosting and other expenses pertaining our website, the company had allocated RM 10,800.00. The firm also had purchased software such as Microsoft Office Application, and MYOB as well for management and administration operation.

30 MARKET ANALYSIS SUMMARY In modern society, the demand for childcare had increased tremendously since more dual career couples, single parents and mother with children steps in the country’s labour force. According to the Ministry of Human Resource, in Malaysia labour force participation had increased from 65.1% in 2001 to 66.9% in 2006 and woman’s participation had increased from 44.4% in 2001 to 46.1% in 2006.1 Moreover, participation of parents and women with young children had escalated and they need to find solutions and alternatives for their child welfare while they are working. Furthermore, the parents and young mothers are rely on relatives, non-relatives, foreign maids, babysitters’ and daycares centres to care for their children. According to Zulkiple (2006), most of workers in Malaysia actually choose for unlicensed babysitter as alternative childcare due to cheaper cost compared to day care centre2. However, there are risks for the children such as parents did not know the babysitters, child safety with strangers, and other dangers. Therefore, the demands for childcare centre, babysitters, and hired helps had amplified and generated comprehensive opportunity for company like eMyBabysitter.com to expand its wing in childcare service industry. Moreover, most of the female married employees consist of 52.7% send their children to baby sitters and only 3% of the employees send their children to childcare centre.3 These

1 Extracted from http://ejournal.unitar.edu.my/articles/ZoharahCorporateChildCare1-2.pdf 2 Extracted from http://ejournal.unitar.edu.my/articles/ZoharahCorporateChildCare1-2.pdf 3 Extracted from http://ejournal.unitar.edu.my/articles/ZoharahCorporateChildCare1-2.pdf

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eMyBabysitter.com Business Plan shows that opportunity for childcare business is increasing and parents are more concern on finding good and safe babysitters for their children. Other than that, legal issues pertaining foreign maid in Malaysia also had contributed to the opportunity in our business. The ban and restriction by Indonesia government on Indonesia maid to Malaysia had caused uproar in hired help industry as well as increased the cost of hiring maid. This is because as for now Malaysia had to rely on countries such as Vietnam, Myanmar and other countries to seek for maids and hired helps. In February 2000, there were 679,219 registered foreign workers and 150,000 foreign maids working in Malaysia.4 However the legal issues among the government regarding the treatments and conflicts among employer and maids had decrease the number of foreign maid in Malaysia. Moreover, birth rate in Malaysia also is another factor that can contribute to expansion of our company. Furthermore, in 2009, it is estimated that 22.24 births for 1,000 populations5. Table 2 shows birth rate percentage for Malaysia from year 2003 till 2009 (est.).6 Year

Birth rate

Rank Percent Change

Date of Information

200 3

23.7

88

200 4

23.07

86

-2.66 %

2004 est.

200 5

23.07

86

0.00 %

2005 est.

200 6

22.86

85

-0.91 %

2006 est.

200 7

22.65

87

-0.92 %

2007 est.

200 8

22.44

84

-0.93 %

2008 est.

200 9

22.24

84

-0.89 %

2009 est.

2003 est.

3.1.Target Market 4 Extracted from http://migration.ucdavis.edu/mn/more.php?id=2053_0_3_0 5 Extracted from http://www.indexmundi.com/malaysia/birth_rate.html 6 Extracted from http://www.indexmundi.com/malaysia/birth_rate.html

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eMyBabysitter.com Business Plan 3.1.1.Segment identification Our company is offering a platform whereby parents and guardian that need childcare services for their children such as babysitters, nanny, midwife and part time helpers can gain information from our comprehensive database. The clients can access to our website and obtain this information by purchasing our membership packages. 3.1.2.Segment Needs Our essential service is basically caters personal needs such as for customers that need caretaker for taking care children from all age group and they don’t have to face difficulties and hassles by going out to find the caretakers. But they only need to click and access to our website and all the information about the babysitters will be provided to them. 3.1.3.Segment Trends The current trend in choosing childcare service shows transcend from parents searching for babysitter or childcare service on their own or recommendation from neighbours or relatives to opting out for easier way that is by usage of modern communication tools such as Internet. Moreover, as for today’s society, most of modern families are adapting digital lifestyle and placing high priority in convenience and effectiveness in getting their good and fulfil their needs. 3.1.4.Market Segmentation The market segmentation for our firm is mainly focused by demographic and socio-economic. The targeted clientele is dual career parents, single mothers and guardian for children that from all range of age group. Moreover, we also will be focusing on computer literate parents. This is because our main operation is via online and in Malaysia, there are 16,903 million internet users7 in 2008 shows that most of Malaysia had become technology savvy and using internet as essential tool in their daily life. Our main focus in first year of operation will be 7 Extracted from https://www.cia.gov/library/publications/the-world-factbook/geos/my.html

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eMyBabysitter.com Business Plan all the states of Malaysia with main focus in Kuala Lumpur and Selangor state. This is because most of career oriented parents are settled in this urban and metropolitan city. Other than that, the next 2 years, we will be expanding to other cities such as Johor Bahru, Melaka, Seremban, and others cities.

3.2.Target Market Segment Strategy The firm had devised marketing strategy in order to target the following: a. Dual career parents whereby our management team had devised advertising

our services in parenting magazine such as MAMA, Malaysia Women Weekly, pamphlet distribution in religion places like churches, temples. Mosques and advertisements in mass media like Star, and Berita Harian. b. Single Mothers and Guardian whereby our management will present

information regarding our services in organizations that aid single mothers and guardians such as Malaysia Women Association, Multi Mutual Charity Association and others. Our team will be visiting this organisations and provide them information in form of brochure, and pamphlets regarding our services. 1.1.1.Market Needs One of the most important issues that can influence our firm operation is the parents concern regarding the safety issues when seeking and hiring babysitters. This is because crime rate against children past decade been significantly increasing. Therefore, our firm had secure criminal background check service on all the babysitter and hired helps that will be posted in our database. This is to ensure that hiring babysitter through our firm is secured, reliable and assured. Moreover, we also will be proving superior quality in customer service to cater our clients. This firm is equipped with highly skilled customer service team in order to assist our clients in any problem and queries related to our services. Other than that, the management also realise that the customers want their information and services to be accurate, fast and reliable. Our database contains massive number of babysitters and the parents would not be left out in finding babysitters for their children. Moreover, we also had included recommendation and 16

eMyBabysitter.com Business Plan reports from previous employers in the all the babysitters profile for parent to view and select their preferred babysitter. Other than that, our system also had watch list function whereby parents are allowed request for babysitter with special skills such as caring for physical disabled children, the system will store all the available babysitter that fulfil the request and parents can view their profile without searching the entire database. Furthermore, the system also equipped with saved search function. The users will be able to save all the preferred babysitter and also save favourite searches and the user can access to the information with a single click each time they log into their account. This is to ensure that the users can obtain information fast and accurate. 1.1.2.Market Trends One of the most significant trends that can influence our firm operation is the change of lifestyle of society and the need for parents to enter labour force. Furthermore, the demand and cost of life is increasing enforce both parents to work to support the family. Other than that, as for today world, most adults had become career oriented and when they got married and have children; they still continue to pursue their career in order to provide their child the best care and quality life. Therefore, the need and demand for babysitters and nannies to take care of children while the parent at work is increasing sturdily in the globalised society. Other than that, the society currently had adapted Internet as one of the essential tool and part and parcel of digital lifestyle. Therefore, most parents nowadays want to search for information without leaving the house and expect the information is accurate, reliable and efficient. 1.1.3.Market Growth The direct influence of the market growth in the childcare industry is birth rate. It is estimated that in 2009, it 22.24 births for 1,000 populations8. This is an affirmative increase in Malaysia’s population. The increase in birth can lead to increase in demand for childcare service. Other than that, trend of dual career parents also increasing significantly that can lead to demand for babysitter services 8 Extracted from http://www.indexmundi.com/malaysia/birth_rate.html

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eMyBabysitter.com Business Plan Based on the chart below, almost 92.1% user went online to gain information and 63.9% to download information. This shows that many Malaysia had adapted Internet as essential tool to gain information, to seek for services and perform daily life duties. Therefore, we believe that this new era trend can influence the market growth in seeking childcare services via online.

Chart 2 shows the activities that Malaysia household perform using Internet in 2008.9

1.2.Competition and Buying Patterns There is significant change in buying pattern among customers in Malaysia. Even though, parents tend to rely on the relatives to take care of their children, the nucleus family is more tend to hire babysitter to look after their children. This had created opportunity for our firm to embrace noteworthy growth in the childcare service sector. Moreover, today customers are also using Internet to perform their daily life activities such as paying bills, conduct business, and communicate with others and other activities. The average home user for Internet spent 12 hours per week on the Internet in 2008. 9 Extracted from http://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdf

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eMyBabysitter.com Business Plan Moreover, there is almost 94.4% users use Internet to gain information in 2008 compared to 40.5 in 2005, and in financial activities there are 14.6 % user in 2005 that increased to 23.6% in 2006 and 31.8% in 2008.10 This shows that the intensity of using Internet had increased and people are becoming more dependent on Internet to conduct their business. Besides that, customers are tends to seek for products based on reliability and price and reputation. In order to accomplish these demands, our firm had manage to create core competencies whereby our firm had hired child therapist that specialised in aiding the parent in seeking the best babysitter for their children. 1.2.1.Main Competitors Even though there no is company that has e-commerce based for childcare services, but the firm is facing competitors such as childcare agency, individual babysitters and foreign maid services. Other than that, there is one enterprise that involved in providing babysitter service via online. The Babysitter Kuala Lumpur is an online company that provides babysitter services directly to clients. However, they do not provide database of babysitter but directly provide babysitting services to the clients.11Therefore, the firm does not have direct competitors that involved in providing babysitter database services.

10 Extracted from http://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdf 11 Extracted from http://babysitterkl.wordpress.com/about/

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eMyBabysitter.com Business Plan

20 STRATEGY AND IMPLEMENTATION SUMMARY The firm is relatively new in the childcare service provider and in order to be accomplishing success and wide-ranging development, the team had developed various empowered strategies to penetrate the target customers and create proactive awareness about our services among the public.

2.1.Competitive Edge The most fundamental strength of the company is the business is pioneer in the field. This is because there is no company that conduct similar business like our firm. Other than that, the firm also have highly efficient human resource whereby the management had hired experienced child therapist that can aid the parents regarding their children’s problems and find the suitable babysitter. Other than that, the customer service also highly efficient to offer superior customer service to our clients especially assists them in finding babysitter, solving technical problems, and others. Moreover, the firm reputation and strong brand image in the perception of customer’s mind also another competitive advantage that the firm can manage to develop through massive advertisements and marketing.

2.2.Marketing Strategy The firm will be adopting position strategy, price strategy, product strategy and promotions strategy in order to penetrate targeted market

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eMyBabysitter.com Business Plan 2.2.1.Pricing Strategy As for our services, the clients need to pay yearly membership fee to gain access to our babysitter database. There are 3 type of membership that range from RM 35 to RM 90 per year. Based on the average income of Malaysia citizen is between RM50, 000 till RM 90,000 and it’s based on the profession12, the clients can afford the membership fee that been scaled by our company. Moreover, our membership fee is affordable and cost effective for most of household in Malaysia. Furthermore, the service fee also reflects affordability and cost effective as well as quality image on the services. This can attract the customers to purchase our services compared to our competitors. Chart 3 shows monthly income for the internet user in Malaysia from year 2005 till 200813.

Based on the chart, most of users are currently earning from RM1000 till RM 3,000 whereby almost 46.1% in 2008, 27.5% earn RM 3,000 till RM 5,000 and 18.4%

12 Extracted from http://www.payscale.com/research/MY/Country=Malaysia/Salary/by_Job 13 Extracted from http://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdf

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eMyBabysitter.com Business Plan earns more than RM5, 000. This shows that our price for subscription fee is cost effective and can be afforded by most of parents and guardian in Malaysia.

2.2.2.Promotion Strategy 2.2.2.1.Objectives •

To create strong awareness about our services throughout the targeted customers as well as public

•

To penetrate and increase market share in childcare service sector and override competitors.

One of the promotional important outputs is to portray our online babysitter service provider the ‘futuristic lifestyle’ for everyone in this modern society. The media selection for promoting our services is varies for selected customers group. However, one of the most powerful media is Internet media. The internet usage in Malaysia is about 16,903 million internet users in 200814. This shows that creative and trendy advertisements via online can penetrate the targeted customers more efficiently and faster. Moreover, based on chart 4, we can see that the increase of Malaysia internet user use Internet as one the tool to gain information almost 100% increase from year 2005 whereby in 2008, there is 94.4% compared to 40.5% in 2005. This shows that online advertisement is vital and important to penetrate the targeted market since people are becoming more technology savvy and using Internet as part and parcel of their lifestyle. Chart 4 shows the percentage of household user base in Malaysia15.

14 Extracted from https://www.cia.gov/library/publications/the-world-factbook/geos/my.html 15 Extracted from http://www.skmm.gov.my/facts_figures/stats/pdf/HUIS08_02.pdf

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eMyBabysitter.com Business Plan

Other than that, our company also will be using mass media as advertisement arena to launch and create awareness among parents regarding our services. The firm is planning to use newspaper in English and Bahasa Melayu medium oriented because our Malaysia society is multicultural and diversified and these two languages are the main medium in our society. Furthermore, based on survey below, the company had decided to place advertisement in all newspaper from NSTP group that included Berita Harian, Harian Metro and Sin Chew Media Group. This is because NSTP Group comprises 26% of circulation in Peninsular Malaysia alone in 2008 and meanwhile Sin Chew Media group has 30% from total daily circulation of 2,495,56516. This shows that the objective of creating awareness among public and reaching target customers can be done by advertising our company services in these local mass media. Chart 417 shows daily newspaper circulation grouping by company in Peninsular Malaysia from July 2007 till June 2008.

16 Extracted from http://www.lepak.com/audit.pdf 17 Extracted from http://www.lepak.com/audit.pdf

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eMyBabysitter.com Business Plan

Other than that, our firm also planning to participate in events such as School Holiday Carnival that been held in shopping complex to create awareness among parent regarding our company portfolio. Our team will be setting booth in the cordoned area and display brochure, pamphlets and free consultation for all parents that seek our customer service to know about our services. We also planned to organise colouring contest, sand art, storytelling session and other creative activities to attract children to our booth. This can enhance the probability of parents to visit our booth. The team will be joining Mid Valley Megamall event as kick start for the company and later will be more actively involved in events organised by other shopping complexes. The management also targeted to distribute flyer and pamphlets in religion places such as church and temple. This is because most of social networking occurs in these places can create opportunity for the firm to expand its operation. For example, church goers will normal held small gathering after the mass and prayers, therefore our management can leave brochures, leaflet that contains information about our services. 1.1.1.Position Strategy Our team also had enabled to create and outline constructive strategies to ensure that our company service will be the first choice for the parents and guardian to select whenever they dire in need of babysitters for their children. The firm will be developing unique selling proposition (USP) for the services by differencing our company’s service with the others through its superior customer services for clients before and after they become the member of emybabysitter.com, specialised care and advised from child therapist regarding their children, using her expertise in order to locate and interview babysitter that is suitable whenever requested by the parents for special children and ways of acquiring services.

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eMyBabysitter.com Business Plan

1.2.Sales Forecast Our main products is 3 type of membership that been offered to our clientele. Therefore our main revenue is obtained from the clientele that purchase our membership and our cash flow also directly depends on these sales. We are expecting sales to increase in the month of May and December since this is holiday month and parents need babysitter for their children whom will be I house due to school break holiday. Moreover, we are also expecting sales increase almost 5 % to 10% by mid of August, November till December.

Based on Chart 5 shows Sales Forecast for

eMyBabysitter.com for 3 years from April 2010 till Mac 2013, we are expecting sales to increase during from August onwards in 2010. Our sales are always increased in during school holiday season, and school season. This is because parents need more babysitter service to take their children in home whenever the children are on school holiday break.

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eMyBabysitter.com Business Plan

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eMyBabysitter.com Business Plan

Chart 6 shows Annual Sales Projection from 2010 till 2012.

Based on Chart 6, this shows that in year 2010, total sales s RM 2,301,900 only however the sales had increased to RM 2,342,275 in 2011 and to RM 2,394,395 in 2012. The initial year 2010 sales are on the year the company is established and exposure and penetration to the market is fairly new. Therefore, the firm can barely manage to obtain sales and gain small amount of revenue. However, in year 2011, the company launched more wide-ranging marketing that includes participating and setting up booths at shopping malls to attract customer and create massive awareness about the company and its’ services among the public. Based on the result of massive advertisement and launching create awareness among public regarding the services provided by the company, the sales for 2012 can be increased tremendously.

27

eMyBabysitter.com Business Plan 20 MANAGEMENT TEAM Our company management team consist of 12 employees. There are:a. 2 admin clerks, b. 1 receptionist, c. 4 customer services, d. 1 manager, and e. 2 Assistant Managers f. 1 child therapist The company is founded by Thangamalar Rajoo in April 2010 and seen the opportunity for a brick and click business in childcare services. She has a BA degree from ULCA as well as a degree in psychology. She had worked with numerous in hospital managements and several organisations such as hotels, entertainment sectors, and food and beverage sectors. She can communication in 6 different languages and currently settled in Kuala Lumpur. Moreover, another staff that is very crucial to the company is Mrs Simmone Grissom whom works as child therapist. She graduated from Annamalai Medical University in Child and Adolescent Psychology field. She had worked in numerous hospitals in managing childcare, offering counselling for trauma children as well as in proving car for physically and mentally challenged children. She has 15 years of experience. Furthermore, there are a team of customer services that is responsible for assisting our clients in any help such as technical difficulties, payment problems, seeking advice, setting interview with babysitters and others.

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eMyBabysitter.com Business Plan 1.1.Personnel Plan Chart 7 shows payroll expenditure for the staffs in eMyBabysitter.com management from year 2010 until 2012

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eMyBabysitter.com Business Plan

20 FINANCIAL PLAN

30

eMyBabysitter.com Business Plan Moreover, the most vital factors that influence our financial plan is the cost of setting up the efficient and proactive database consist of babysitter’s information, the cost of setting up smooth running website and its maintenance and hiring highly skilled and efficient customer service team in order to grant superior customer service to our clientele. Other than that, the cost of massive advertisements also play important role in contributing to the proactive and wide-ranging development of the company and its operation. These elements are most important to drive creating enormous marketing opportunity and attract clients. Therefore, this also become most important factor that drives the cash flow, sales, and all other factors of the operation especially the direct expenses, indirect expenses, revenue, and others. 2.1. Important

Assumptions

Table 3 shows the summary of the general assumptions that used to project the balance sheet for eMyBabysitter.com

General Assumptions

Plan Month Current

2.2.Key Financial Indicators

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eMyBabysitter.com Business Plan

gggg

2.3. Break-even Analysis We have included direct labour cost, rent and depreciation cost as fixed cost. The variable expenses cost includes 3.02% for direct material, 1.31% for utilities and 0.68% 32

eMyBabysitter.com Business Plan for car, delivery and travel as well as for sales and marketing. Therefore, the variable expenses total cost is 6%. The firm need achieve total sales of RM272, 250 in order to break even and start to generate revenue for the company. Based on the figure, our company will be achieving total sales of RM 2,301,900 in first year shows that our company manage to reach break-even sales.

Break-Even Analysis eMyBabysitter.com Cost Description

Fixed Costs ($)

Direct Materials Direct labor (includes payroll taxes )

Variable Expenses (%) -

3.02%

220,905

0.00%

Other expens es

0.00%

Other expens es

0.00%

Salaries (includes payroll taxes)

0.00%

Utilities

1.31%

Repairs & maintenance

0.00%

Sales & Marketing

0.68%

Car, delivery and travel

0.68%

Acc ounting and legal

0.00%

Rent

24,000

0.00%

Telephone

-

0.00%

Utilities

-

0.00%

Insurance

-

0.00%

Taxes (Real estate, etc.)

-

0.00%

Interest

-

0.00%

27,190

0.00%

Other (specify)

-

0.00%

Other (specify)

-

0.00%

Depreciation

Miscellaneous expenses

0.00%

Principal portion of debt payment

-

0.00%

Owner's draw

-

0.00%

Total Fixed Expenses

$

272,095

Total Variable Expenses Breakeven Sales level =

6% $

272,250

Suggestions Chart 8 shows break even analysis for Gold Membership Note: You may want to print this information to us e as reference later. To delete these instructions, click the border of this text box and then press the DELETE key.

Instructions

Note: You may want to this information to use a reference later. To dele instructions, c lick the bo this text box and then pr DELETE key.

Using figures from your and Loss Projection, en expected annual fixed a variable costs.

Fixed costs are those th remain the same regard your sales volume. They expressed in dollars. Rent, ins urance and rea taxes, for example, are fixed.

Variable costs are those change as your volume business changes. They expressed as a percent sales . Inventory, raw ma and direct production la example, are usually va cos ts.

Under the variable expe column, use whole num a percentage, not decim numbers. For example, 45%, rather than .45% .

For your bus iness , each category of expense ma be fixed or variable, but both.

The c ategories of expense shown above are just suggestions. Change the labels to reflect your own accounting systems and type of business. Break even is a "big picture" kind of tool; we recommend that you combine expense categories to stay within the 22 lines that this template allows. One of the best uses of breakeven analysis is to play with various scenarios. For instance, if you add another pers on to the payroll, how many extra sales dollars will be needed to recover the extra salary expense? If you borrow, how much will be needed to cover the increased principal and interest payments? Many owners, especially retailers, lik e to calculate a daily breakdown. This gives everyone a target to shoot at for the day.

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eMyBabysitter.com Business Plan

Total Fixed Costs:

69,600.00

4000000

Total Variable Unit Costs: Expected Unit Sales:

100.00

3500000

7,500

3000000

Price per Unit:

120.00

2500000

Break Even Units:

2000000

3,480.00

You will be making profit after 3,480.00 units.

1500000 1000000 500000 0

Based on Chart above, as for gold membership, the firm is expected to sell about 7500 unit in 2010. With the affordable price, and low variable cost, the firm will need to sell 3480 unit to achieve break even and continue to generate revenue. Therefore, the sales of membership must be at RM417, 600 for Gold Membership product to achieve break even in the first year. Based on sales forecast, we can conclude that in the month November 2010, the management will be able to achieve the total sales that can lead to break even sales. However, massive marketing and advertisement as well as empowered customer service and management team is need to attain this goal.

Chart 9 shows the break even analysis for Silver Membership

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eMyBabysitter.com Business Plan

Total Fixed Costs: Total Variable Unit Costs: Expected Unit Sales: Price per Unit: Break Even Units:

69,600.00 50.00 9,020 95.00 1,546.67

You will be making profit after 1,546.67 units.

3500000 3000000 2500000 2000000 1500000 1000000 500000

Based on the chart above, the firm need to reach sales of 1,546 units 0and above to accomplish break even sales and generate profit for this product. The management team must devise constructive strategy to launch the product and penetrate the targeted market and attain total sales of RM146, 870 for 1546 units in order to achieve break even. After that only, the firm will be generating profit for this membership product.

Chart 10 shows the break even analysis for Basic Membership

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eMyBabysitter.com Business Plan

Total Fixed Costs: Total Variable Unit Costs: Expected Unit Sales: Price per Unit: Break Even Units:

69,600.00 42.00 8,680 65.00 3,026.09

You will be making profit after 3,026.09 units.

2500000 2000000 1500000 1000000 500000 0

Based on the chart above, the firm need to achieve sales of 3,026 units and above to obtain break even sales for Basic Membership. With the price of RM65 per membership fee, the team must be able to target total sales of RM196, 690 in the 2010 to ensure that the product can generate revenue for the company independently after the breakeven point. The price is affordable and the management team believe that the sales of this membership fee will be tremendously and since the factor that this is new product in the market, this can intrigue the customers’ curiosity and they want to try purchase the product as trial basis.

2.4.Projected Profit and Loss The projected P& L for emybabysitter.com had positive skew for first 3 year even though the first year the is monthly sales were fluctuating and did not pick momentum in the first 4 months. Moreover, the company also incurs expenses and other miscellaneous expenses such as car maintenance, additional utilities expenses and other cost. However after massive marketing and advertisement, the sales had increased on the September onwards. However, in 2012, the percentage of net profit slightly dropped due to the 36

eMyBabysitter.com Business Plan company plan to launch and participate in the school holiday events that been held in shopping centres. Therefore, the company incurs additional expenses apart from all the direct and indirect expenses. The projected net profit in 2012 shows tremendous increase which is RM1,386,064 due to we are manage to overcome the star-up cost and did not incur any new expanses such as financial loan, and other. Besides that, cost of marketing also decreased in 2012 since the company is expected to be established and had created awareness among the public regarding the existence of online babysitter service information database provider. Moreover, we had anticipated 59.2% net profit in 2010 Pro dropped Forma Profit in 2011 and to generate Loss for but about 1.0% 57.8% due to incurrence of marketing cost. emybabysitter.com

However the percentage had increased to 57.9% in2010 2012. The2011 chart 7 shows 2012 positive Sales increment in the projected net profit. Total Cost of Sales

2,301,900 69,600 -----------69,600

2,342,275 72,000 -----------72,000

2,394,395 72,600 -----------72,600

Gross Margin

2,232,300

2,270,275

2,321,795

220,905 15,750 27,190 24,000 6,000 30,250 15,700 -----------339,795

262,108 27,400 27,190 24,000 6,000 29,000 13,400 -----------389,098

279,916 14,350 27,190 36,000 6,000 25,300 7,950 -----------396,706

Other Income Interest Income Other Income - Sublet rental income Total Other Income

0 0 0

0 0 0

0 0 0

Other Expenses Other Expenses Total Other Expense

0 0

0 0

0 0

Net Other Income

0

0

0

Profit (Loss) Before Interest and Taxes Interest Expense Taxes Incurred

1,892,505 0 529,901

1,881,177 0 526,730

1,925,089 0 539,025

Net Profit/ (Loss)

1,362,604

1,354,447

1,386,064

Direct Cost of Sales

Expenses Payroll (includes EPF, SOCSO) Sales and Marketing Depreciation Office Rent Insurance Utilities Motor Vehicle expenses Total Operating Expenses

37 Gross Margin % EBITDA/ Sales % Net Profit/Sales %

97.0% 83.4% 59.2%

96.9% 81.5% 57.8%

97.0% 81.5% 57.9%

eMyBabysitter.com Business Plan

2.5.Projected Cash Flow As for our cash flow projection, the cash balance is directly dependent on the sales of membership fee to our clients. The company do not have any additional financial aid form other institution. Initially the net cash flow and cash balance are on par and shows negative balance but towards in the end of the year of 2010, when the company is projected to achieve break even sales, the firm start to accumulate cash balance. However in 2011, the projected cash flow begins to show positive sign and increase gradually since the company do not have start-up expanses and other miscellaneous expenses. Besides that, in 2012, the company’s projected cash flow is more steady since the sales of membership is began to boost and the company reputation’s is expected to become more well-known and bigger clientele. 38

eMyBabysitter.com Business Plan

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Pro Forma Cash Flow (all in RM) 2010

2011

2012

Cash Received Cash from Operations Cash Sales Cash from Receivables Subtotal Cash from Op erations

1,150,950 1,171,138 1,042,950 1,080,103 2,193,900 2,251,240

1,197,198 1,089,198 2,286,395

Additional Cash Received Non Operating (Other) Income New Current Bo rrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales o f Other Current Assets Sales o f Lo ng-term Assets New Investment Received Subtotal Cash Received

0 0 0 0 0 0 50,000 0 0 0 0 0 10,000 0 2,253,900 2,251,240

0 0 0 0 0 0 5,000 2,291,395

69,600 72,000 419,418 457,908 220,905 236,902 709,923 766,810 0 0 39,750 41,738 0 0 12,000 12,000 0 0 135,950 5,000 0 529,901 0 0 897,623 1,355,449

79,560 511,194 257,927 848,681

1,356,277 895,791 1,391,277 2,287,068

1,381,260 3,668,327

Expenditures Expenditures from Operations Cash spending Bill Payments Personnel Expenses Subtotal Spent on Operation s Additional Cash Spent Non Operating (Other) Ex pense Repayment of Current Borrowin g Long-term Liabilities Princip al Repayment Purchase of Other Current Assets Purchase of Long-term Assets Tax paid Divid ends Subtotal Cash Spent Net Cash Flow Cash Balance

44,455 0 12,000 0 5,000 0 0 910,135 40

eMyBabysitter.com Business Plan

P ro Forma Balance Sheet (all in RM) 2 010

20 11

20 12

135 ,950 27 ,190 108 ,760

140,950 54,380 86,570

145,950 81,570 64,380

Assets Long-term Assets L ong-term Assets Accumu lated Depreciation T otal Lo ng-term Assets

Current Assets 1 ,391 ,277 1,705,480 1,794,438 Cash 2.6.Projected Balance Sheet Accounts Receivable 48 ,000 1,080,103 1,089,198 Other Current Assets 1 ,830 3,330 3,330 Balance sheetAssets of emybabysitter.com is a result1 ,441 of indicators and assumption T otal Current ,107 2,788,912 2,886,966as well as

consequence of estimated sales and cash flows. Total Assets

1 ,549 ,867 2,897,672 2,995,726

Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities

13 ,992 38 ,000 0 13 ,992

14,337 38,000 0 14,337

26,404 38,000 0 26,404

L ong-term Liabilities Total Liabilities

51 ,992

52,337

64,404

Paid-in Capital E arnings Retained Earnings T otal Capital Total Liabilities and Capital Net Worth

20 ,000 20,000 20,000 131 ,202 104,373 127,326 1 ,362 ,604 1,354,447 1,354,447 1 ,382 ,604 1,374,447 1,406,064 1 ,434 ,596 1,426,784 1,470,468 115 ,271 1,470,888 1,525,257

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eMyBabysitter.com Business Plan

Sales Growth

20 10 n.a.

2011 1.75%

2012 2.23%

Industry Profile 4.60%

Percent of Total Assets Cash Accounts Receivable Other Current Assets Total Current Assets Long-term Assets Total Assets

89 .77% 3.10% 0.12% 92 .98% 7.02% 10 0.00%

61.93% 37.27% 0.11% 96.25% 2.99% 102.30%

#REF! 36.36% 0.11% 96.37% 2.15% #REF!

24.47% 37.01% 87.64% 12.36% 100.00%

Current Liabilities Long-term Liabilities Total Liabilities

26 .91% 0.00% 26 .91%

27.39% 0.00% 27.39%

41.00% 0.00% 41.00%

40.60% 12.11% 52.71%

Percent of Sales Sales Gross Margin Profit Before Interest and Taxes

10 0.00% 96 .98% 82 .21%

100.00% 96.93% 80.31%

100.00% 96.97% 80.40%

100.00% 15.22% 1.94%

M ain Ratio s Current Total Debt to To tal Assets Pre-tax Retu rn on Assets

103.0 0 194.53 10 9.34 1.93 2.45% 1.31% 1.27% 4.32% 12 2.11% 64.92% 64.26% 9.90%

Additio nal Ratios Net Profit M argin Return on Equity

59 .19% 94 .98%

57.83% 94.93%

57.89% 94.26%

n.a n.a

Activity Ratios Accounts Receivable Turn over Collection Days Accounts Payable Turnover Payment Days Total Asset Tu rnover

7.47 59 22 .2 28 5.38

7.47 45 4.56 47 3.26

7.47 46 5.29 70 3.74

n.a n.a n.a n.a n.a

Debt Ratios Debt to Equity Current Liab. to Liab.

0.03 0 .03 0.03 n.a 0.269118326 0.2739362 21 0.409974 536 n.a

Liq uidity Ratios Net Workin g Cap ital Interest Coverage

$1 ,427,115 -2.3 8

Additio nal Ratios Assets to Sales Current Debt/Total Assets

2%

2.7.Business Ratios

$2,774,575 4.67

0.67

$2,860,562 4.22

1 .24 1%

1%

n.a n.a

1.25 n.a n.a

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eMyBabysitter.com Business Plan

Expenses Rental Deposit for Utilities Fixtures and Fittings Communication Cost

(RM) (RM) 28000 1500 75,000 4,800

Adminstration Cost Legal fees Association Fees Licence Fees Signboard Licences Fees Seasonal Parking Fees Professional Accountant Insurance Safety Building Inspection Fees Stationary

Technology Cost 30 APPENDIX Setting up Website Domain Maintenance Fee Web Hosting IPS Fees

2500 500 700 1250 1200 1200 6000 1200 3,000

3500 500 800 1200 4800

Softw are Cost MYOB SQL Server MS Professional 2007

500 1,300 1,050

Sales and Marketing Cost Advertising Printing Cost distrubution fees Marketing materials Data gathering cost

4500 3550 1,000 4,000 2,700 15750

Salary and Benefits Cost 2 admin clerk 1 infant and Adolesent therapist 4 customer service 1 receiptionist 1 managers 2 assustant manager EPF payment

24000 30000 57600 9000 36,000 36000 24,618

373,468 F ixed Assets Computers (+Softwares) V ehicle P hotoco piers F ax Machine F urnitures Other Hardware Telephones

Estimated Useful Life 5 years 5 years 5 years 5 years 5 years 5 years 5 years

57,000 65,000 1,250 1,000 3,500 7,500 700 135,950

Total

509,418

525,168

Depreciation % Depreciation (RM) 20 11,400 20 13,000 20 250 20 200 20 700 20 1,500 20 140 Total charge p.a. 27,190 Monthly charge 2,265.83

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eMyBabysitter.com Business Plan

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eMyBabysitter.com Business Plan

Personnel Plan

P er s o n n e l P la n (a ll

2010 2011 2012 Contribution of Socso and EPF based on Malaysian Labour Legalisation Personnel Staff Salary for I staff socso EMP EPF total constirbution i n R M ) i n 2 0 1 0 Admin Clerk Personnel 27,520 29,721 32,693 admin clerk 1000 16.65 A p r M a y Receiptionist J u n J u l A u g S e p O c t N o v D e c J a n F e b10,328 M a r 130 T 11,051 O T A L 293.3 11,935 Receiption ist 750 13.15 97.5 110.65 Customer Service 66,055 70,679 77,040 Customer service 1200 20.15 156 704.6 Manager 41,300 45,017 0 49,518 p l o y1 e0 e %s ) 2 , 2 9 3 2 , Asistant 2 9 3 2 ,2 9Manager 3 2 ,2 9manager 3 2 ,2 9 3 2 , 2 9 3 2 , 2 9 3 2 , 2 9 3000 3 2 , 2 9 3 2 , 51.65 2 9 3 241,288 ,2 9 3 2 ,2 390 9 43,869 3 2 7 , 5 2 441.65 47,308 1 0 , 3 2 8440.7 1 0 % 8 6 1 8 Therapist 6 1 8 6 1 8 6 asistant 1 8 6 1manager 8 6 1 8 6 1 8 6 1 1500 8 6 1 8 25.35 6 1 34,414 8 6 1 8 6195 136,565 39,432 5 12 4 s t1a 5f f%s ) 5 , 5 0 5 5 , Total 5 0 5 5 ,5Personnel 0 5 5 ,5 0therapist 5 5 ,5 0 5 5 , 5 0 5 5 , 5 0 5 5 , 5 0 2500 5 5 , 5 0 5 5 , 42.85 5 0 5 512,5 0 5 5 ,5 325 0 12 5 6 6 , 0 5 367.85 3 0 % 3 , 4 4 2 3 , Total 4 4 2 3 ,4Payroll 4 2 3 ,4 4 2 3 ,4 4 2 3 , 4 4 2 3 , 4 4 2 3 , 4 4 2 3 , 4 4 2 3 , 4 4 2220,905 3 ,4 4 2 3 ,4 4236,902 2 4 1 , 3 0 0 257,927

P e r s o n n e l S t a ff A d m in C lerk ( 2 em R e c eip tio n is t C u s t o m er S er v ic e ( M an a ger A s s is t a n t M a n a g e r ( 2 s 2t a0 f%f ) 3 , 4 4 1 3 , 4 4 1 3 ,4 4 1 3 ,4 4 1 3 ,4 4 1 3 , 4 4 1 3 , 4 4 1 3 , 4 4 1 3 , 4 4 1 3 , 4 4 1 3 ,4 4 1 3 ,4 4 1 4 1 , 2 8 8 1 6 % 2 , 8 6 8 2 , 8 6 8 2 ,8 6 8 2 ,8 6 8 2 ,8 6 8 2 , 8 6 8 2 , 8 6 8 2 , 8 6 8 2 , 8 6 8 2 , 8 6 8 2 ,8 6 8 2 ,8 6 8 3 4 , 4 1 4 T h er a p ist 12 12 1 2 12 12 12 12 12 12 12 1 2 1 2 T otal P e rso n ne l T o t a l P a y r o ll

1 8 , 4 0 19 8 , 4 0 19 8 ,4 0 19 8 ,4 0 19 8 ,4 0 19 8 , 4 0 19 8 , 4 0 19 8 , 4 0 19 8 , 4 0 19 8 , 4 0 19 8 ,4 0 19 8 ,4 0 29 2 0 , 9 0 5

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eMyBabysitter.com Business Plan

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eMyBabysitter.com Business Plan

Personnel admin clerk receiptionist customer service manager asistant manager therapist

Contribution of Socso and EPF based on Malaysian Labour Legalisation 2 011 Salary for I staff socso EMP EPF total con stirbution 1400 25.35 182 41 4.7 950 16.65 12 3.5 140.15 1700 28.85 221 99 9.4 3700 51.65 481 532.65 2000 35.85 260 59 1.7 2800 49.85 364 413.85

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eMyBabysitter.com Business Plan

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eMyBabysitter.com Business Plan

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eMyBabysitter.com Business Plan

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eMyBabysitter.com Business Plan

Annual Projected CashFLow 2010- 2012 4,000,000

3,668,327

3,500,000 3,000,000 2,500,000

2,287,068

RM 2,000,000 1,500,000

1,381,260

1,356,2771,391,277

Net Cash Flow Cash Balance

895,791

1,000,000 500,000 0 2010

2011

2012

Year

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eMyBabysitter.com Business Plan

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40 REFERENCE

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eMyBabysitter.com Business Plan

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