3 MINUTE SUMMARY Straight Line Persuasion r4.5

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STRAIGHT LINE SUMMARY  PERSUASION Knowledge as you go™

3-MINUTE

SUMMARY  Knowledge as you go™

FASTER RESULTS FOR BUSY  EXECUTIVES CLICK TO HEAR YOUR 3-MINUTE SUMMARY  NARRATED BY JEREMY LOCKE, EXECUTIVE ACTION FOUNDER. Jeremy is an executive consultant, a Chartered Marketer and a specialist in creating and presenting compelling business-to-business service propositions with an 18-year career leading, coaching and consulting on a diverse range of sales and marketing initiatives across FTSE100s, 250s, SMEs and start-ups.

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SUMMARY  Knowledge as you go™

EXECUTIVE BRIEFING NOTES What is it? Straight Line Persuasion is a multimedia home study course created by Jordan Belfort ‘The Wolf of Wall Street’, one of the world’s highest performers as a salesman-turned-coach.

Why do I need it? To learn an effective and easy-to-follow system for selling, persuading and influencing that helps you become an exceptional ‘Closer’ in record time.

What will I learn?

Who is it for?

! How to make your first impression count even on the phone 

! Sales executives

! Controlling the sale with the Straight Line System

! Marketing executives

! The art of prospecting ! Mastering tonality

! Telesales executives ! Customer services

! Capturing immediate attention

! Management

! Vision and the inner game of sales

! Consultants

! The art of qualifying

! Coaches

! How to make presentations more effectively ! The power of language patterns in closing the sale

! Retailers ! Direct/internet marketers

! Using your influence to create customers for life

! Anyone who needs to sell 

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SUMMARY  Knowledge as you go™

Setting deliberately focused actions that keep you progressing along a straight line to the sale.

       S        E        I        R        A        D        N        U        O        B

Develop rapport Get the client to love your product, you and your company

 You

Build airtight logical and emotional cases

Closing the sale

Gather intelligence

OPENING with instant rapport.

CLOSING with three “Tens”.

There are three things you must achieve in the first four seconds or closing will be much harder. Your customer must know…

Before you can close a sale, you must accomplish three things simultaneously. The customer has to…

1.  You’re enthusiastic.  You have 100% belief in your product. 2.  You’re sharp.  You know what you’re talking about. 3.  You’re an authority figure.  You elicit respect.

1.

i.e. you are a person that can help them get what they want and achieve their goals.

If you fail to accomplish any one of these, the customer will not buy.

2. 3.

Love your product. 10/10. Trust you and know that you care. 10/10. Respect your company. 10/10.

NOT JUST WHAT TO SAY BUT HOW AND WHEN TO SAY IT " Understanding your customer’s ‘Why’ " Selling only to those who are ready to buy " Creating airtight logical and emotional cases " Ordering questions from general to specific " Looping and removing limiting buying beliefs " Using tonality to control internal dialogue " Lowering the Action Threshold " Using their ‘No’

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SUMMARY  Knowledge as you go™

WHO IS JORDAN BELFORT? In 1990s Jordan Belfort devised a highly successful sales system, making over $50 million a year (whilst still in his twenties) building Stratton Oakmont, one of the most dynamic and successful sales organisations in Wall Street history, with over 1,000 stockbrokers. A spectacular fall from grace, written about in every major newspaper and magazine in the world with two international best-selling memoirs published in over 40 countries and 18 languages. His life-story is currently being turned into a major Warner Brothers’ motion picture, starring Leonardo DiCaprio and directed by Martin Scorsese. Jordan Belfort is now a reformed character, consultant to over 50 public companies, and is using his proprietary Straight Line System and applying his experience of starting over 30 million-dollar companies from scratch and raising $1.5 billion in venture capital.  VIRGIN ATLANTIC " ROYAL BANK OF SCOTLAND " DEUTSCHE BANK  " SYMANTEC " HEWLETT-PACKARD " US FEDERAL RESERVE BANK  WHY ARE WE RECOMMENDING THIS SYSTEM? We first came across this system in 2010 and were immediately impressed with its ease, simplicity and power. Since then, through our own consulting and coaching activities, we have introduced it to leading UK businesses with dramatic results. Having tested, vetted and implemented this system ourselves we are convinced it is of sufficient quality and value to recommend to all our customers. To do this we have created a marketing arrangement with Global Motivation Inc., Jordan Belfort’s own company. We hope you

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SUMMARY  Knowledge as you go™

SPECIAL OFFER

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STRAIGHT LINE PERSUASION HOME STUDY COURSE

NORMAL PRICE $1,997 SAVE $1,000 OFFER PRICE $997 plus tax & shipping INCLUDES TEN INSTRUCTIONAL VIDEO DVDs PLUS TEN AUDIO CDs, 180-PAGE  ACTION BOOK, REINFORCEMENT FLASH CARDS & CUSTOM CARRYING CASE. MODULE 1 The 3 Tenets Of Straight Line Persuasion MODULE 2 The Art of Prospecting: 5 Keys To Sales Mastery  MODULE 3 Mastering Tonality: How To Capture Attention In 4 Seconds Flat MODULE 4 Being A Visionary: The True Secret To Success MODULE 5 The Inner Game of S ales: Aligning Forces that Create Lasting Results MODULE 6 The Straight Line System: Master Formula for Controlling The Sale MODULE 7 The Art of Qualifying: Asking the Right Questions MODULE 8 The Presentation: The Power of the Three 10s MODULE 9 The Power of Language: Cutting Through to the Close MODULE 10 Becoming a Person of Influence: How to Create Customers for Life

www.bitly.com/mystraightline

EXECUTIVE ACTION IS A PROUD AFFILIATE OF THIS PRODUCT. Whilst we’re delighted to recommend this product, the decision to purchase remains at the sole discretion of the purchaser. Executive  Action and any associated companies do not provide guarantees, warranties or refunds on any third party products.

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SUMMARY  SERIES Knowledge as you go™

FASTER RESULTS FOR BUSY  EXECUTIVES GET YOUR FULL BRIEFING PACKAGE ONLINE WWW.EXECUTIVEACTION.CO/JORDAN

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Published by Executive Action, a registered trademark of The de-Brand Partnership LLP, Kings Lodge, London Road, West Kingsdown, Sevenoaks, Kent TN15 6AR, UK. © 2012 The de-Brand Partnership LLP.  All rights reserved. Jordan Belfort and Straight Line Persuasion trademarks and all associated copyright materials are the property of Global Motivation Inc. and are reproduced by kind permission. Disclaimer: Every effort has been made to accurately represent this Jordan Belfort Straight Line Persuasion product and its potential. As with any business endeavour, there is no guarantee that you will earn any money using any of the ideas presented in this publication. The decision to purchase remains at the sole discretion of the purchaser. Executive Action and any associated companies do not provide guarantees, warranties or refunds on any third party products.