3. Manual Identificación de Necesidades
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3. Manual Identificación de Necesidades...
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DEFINIR Caja de Herramientas
IDENTIFICACIÓN DE NECESIDADES
Metodología Lean Entrepreneurship Cocreado por el Laboratorio de Emprendedores Emp rendedores ...................
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DE DES CU BRE
-
-
F I
N I R
COM PREN DE -
-
ACIERTA CONOCE EMPATIZA
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O D I N E T e d N a l b O a T C 01
Introducción
Pág. 05
02
La ciencia de la generación de ideas
Pág. 06
03
Resolver problemas
Pág. 08
04
Resolver las cosas que pueden conv convertirse ertirse en problemas
Pág. 10
05
Adaptarse a las necesidades en evolución
Pág. 11
06
Hacer que la gente ahorre dinero
Pág. 12
07
Facilitar la vida de las personas
Pág. 13
08
Haga las tareas o las cosas que se sienten como tareas poco agradables agradables
Pág. 14
09
Convertir Conve rtir un hobby o algo que te apasiona en un negocio
Pág. 15
10
Satisfacer Satisfac er una necesidad
Pág. 16
11
Piensa en las emociones salvajes
Pág. 17
12
Experimenta más
Pág. 19
13
Copia ideas de otras personas
Pág. 20
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Metodología
LEAN ENTREPRENEURSHIP LANZAMIENTO
DEFINIR
CREAR
NETWORKING SER
FINANZAS
ESTRUCTURAR
MERCADO
ESTRATEGIA
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INTRODUCCIÓN
Para algunas personas, reconocer necesidades para ideas de negocio es tan fácil como ver a alguien mascando chicle en la calle. Para otras personas no es una tarea tan fácil.
La generación de nuevas ideas es algo que podemos llegar a hacer todo el día e incluso sin intentarlo. Expertos en el tema no la catalogan como una habilidad innata, sino más bien una “habilidad” que se aprende por medio de la práctica. El hecho de que la investigación sobre los temas de la:
CREATIVIDAD
INNOVACIÓN
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| Business School
LA CIENCIA DE LA GENERACIÓN GENERA CIÓN DE IDEAS
Hablemos un poco de la ciencia que hay detrás de la producción de ideas para entender este proceso, antes de ver las técnicas de identificación y generación de ideas de negocio.
Partamos de la premisa que:
LAS BUENAS IDEAS SON REDES Si estás familiarizado de como funciona el cerebro humano, sabrás que este está compuesto en gran parte de células a las que llamamos neuronas. En un cerebro humano, hay aproximadamente 100 mil millones de estas células . Conectadas forman un sistema nervioso que es capaz de tomar decisiones, de
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De hecho, algo particularmente interesante sobre el cerebro humano es su capacidad de volver a conectar estas neuronas y hacer nuevos enlaces, independientemente de la edad. Los neurocientíficos se refieren a esta propiedad como “plasticidad” . Y, cuantas más experiencias tengamos y cuantos más cambios experimentemos en el comportamiento o en el ambiente, más plástico se vuelve el cerebro, o más capaz de establecer nuevas conexiones y reconectar conexiones viejas. Esta es la razón por la cual, a medida que nos pasan los años, cua ndo la mayoría de nosotros hacemos menos trabajos mentales y usamos menos nuestros cerebros, tenemos más dificultades para recordar la información y controlar las acciones corporales. Nuestro cerebro no ha dejado de ser plástico, pero simplemente se ha dejado el hábito de hacer nuevas conexiones neuronales. Una situación similar simi lar ocurre con aquellos que tienen el háb ito de generar nuevas ideas y los que no lo tienen. Cuanto más practiques, mejor será tu cerebro para crear nuevas conexiones.
En pocas palabras:
ENTRE MÁS ACTIVO MANTENGAS TU CEREBRO EN ESTE ASPECTO, MÁS FÁCIL TE SERÁ ENCONTRAR BUENAS IDEAS.
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RESOLVER PROBLEMAS La forma más fácil de producir ideas de negocio es pensar en resolver los problemas que usted tiene. La segunda más fácil es resolver los problemas que otros tienen. Estos no tienen que ser grandes soluciones como las que producen Google o Amazon , puede comenzar por algo más pequeño. Muchos de los productos actualmente han sido inventados para resolver un problema. Todo lo que tienes que hacer es:
SER BUENO EN LA L A IDENTIFICACIÓN DE PROBLEMAS
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Un ejemplo de esto es la cámara GoPro. El fundador Nick Woodman había estado recientemente en un viaje para surfear en Indonesia. Nick no pudo encontrar a fotógrafos aficionados que pudieran acercarse lo suficiente para obtener buenas fotos de acción de él, o que pudieran obtener equipos de calidad a un precio asequible.
¿LA SOLUCIÓN AL PROBLEMA? La cámara GoPro . Una cámara HD capaz de tomar excelentes vídeos y buenas tomas de acción , y que podría ir donde otras cámaras asequibles no podrían. Usted puede literalmente hacer cualquier cosa con ella, desde bungee jumpi ju mping ng , kayaking , patinaje, etc . A medida que transcurran tus tareas diarias, ya sea en casa o en el trabajo, trata de entrar en la mentalidad de anotar las cosas que te frustren. Si has estado en
una misma industria por un buen tiempo, puedes tener una buena visión del panorama de esta, y puedes identificar más fácilmente las carencias que esta tiene.
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RESOLVER LAS COSAS QUE PUEDEN CONVERTIRSE EN PROBLEMAS Resolver los problemas que tiene actualmente no es la única manera de llegar a nuevas ideas.
¿Por qué no pensar en resolver los problemas que existirán, pero que aún no existen? Elon Musk
SolarCity
Tesla Motors
En este sentido muy futurista, nadie se destaca tan bien aquí como Elon Musk. Los emprendimientos que empieza, incluyendo la SolarCity y Tesla Motors, pueden hacer que algunas personas se burlen, pero la falta de combustibles
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ADAPTARSE ADAPT ARSE A LAS NECESIDADES NECESID ADES EN EVOLUCIÓN Las necesidades fisiológicas permanecen iguales: la necesidad de alimento , refugio y agua. Las necesidades emocionales tienden a ser iguales: contacto social, la envidia, la avaricia, el orgullo, etc. Lo que no permanece igual son los productos y servicios que satisfacen estas necesidades. Los productos más fáciles de comercializar son tambié n productos que satisfacen una necesidad real o contemporánea.
UN EJEMPLO DE UN SERVICIO QUE SE HA POPULARIZADO RÁPIDAMENTE ES EL “ALMACENAMIENTO
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HACER QUE LA GENTE AHORRE DINERO
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FACILITAR LA VIDA DE LAS PERSONAS Una máquina de café con un temporizador que asegura que hay café caliente cuando te despiertes; un sistema sis tema de aspiración central que significa no tener que llevar una máquina con manguera por toda la casa; un termostato inteligente como que puede averiguar cómo ahorrar ahor rar energía; cestas de compra colocadas a intervalos convenientes en la tienda en caso de que decida que desea comprar más de lo que sus brazos pueden contener, la lista sigue y sigue. Generar ideas de negocios no significa que tienes que centrarse en la invención de productos o servicios totalmente nuevos. De hecho, podría adaptar fácilmente un servicio existente o introducir un nuevo beneficio que facilite la vida de las
R E C U E R
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¿Puedes pensar en algo, una acción, producto, servicio o tarea que podría adaptarse para hacer tu vida más fácil? Comienza a mirar las cosas a tu alrededor y pregúntate, ¿Cómo podría ser esto más fácil? ¿Cómo podría ser más intuitivo, menos estresante y, en general, más agradable de usar? Puedes encontrar que incluso el más pequeño cambio creará algo increíblemente popular.
HAGA LAS TAREAS O LAS COSAS QUE SE SIENTEN COMO TAREAS POCO AGRAD AG RADABLES ABLES
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CONVERTIR UN HOBBY O ALGO QUE TE APASIONA APASIONA EN UN NEGOCIO Para aquellos que ya están haciendo algo activamente, esto puede ser un paso siguiente obvio. O, si usted ha estado haciendo algo regularmente, pero no lo toma como un hobby, tal vez usted debe pensar en cómo pod ría ser un negocio.
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SATISFACER UNA NECESIDAD AUTORR AUT ORREAL EALIZA IZACIÓ CIÓN N
RECONOCIMIENTO Confianza / Respeto
AFILIA AFI LIACIÓ CIÓN N Amist ad / Afect o / ntimi dad s exua l
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Moviéndonos hasta el nivel de afiliación obtendremos empresa s como Facebook que permiten al usuario usuari o sentir una sensación sensació n de conexión con con amigos y familiares. Podrías sentirte un poco manipulador mirando las cosas de esta manera, pero
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Estas emociones se conocen más popularmente como los SIETE PECADOS CAPITALES
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EXPERIMENTA MÁS
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COPIA IDEAS DE OTRAS PERSONAS No hay vergüenza en esto. De hecho, la mayoría de las buenas ideas se basan en la idea de otra persona. Toma a JK Row Rowlin ling g y “Harry Potter.” Los mortífagos
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FUENTE DE IDEAS A continuación te presentamos una lista de ideas para pequeñas empresas de las que puedes partir para crear tu propio negocio, mejorar la idea, adaptarlas y llevarla a tus términos.
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22 23 24 25 26
Servicio de planifcación y prevención de desastres.
Entrenador de perros. Alimentos especiales para mascotas. Eliminador de desechos de mascotas. Florista.
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55 56 57 58 59
Fotógrafo. Pizzería. Proveedor de mantenimiento y limpieza de piscinas. Tutor privado. Organizador profesional.
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EL PERFECTO ESTADO DE ÁNIMO PARA LA
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Si tienes esto en mente mientras trabajas, vives y experimentas, rápidamente te darás cuenta de que es mucho más fácil llegar a nuevas ideas, cuando eres consciente de que estás buscando una. Esto no tiene por qué suceder en una ciudad o una universidad o un ambiente lleno de gente, puede suceder con igual facilidad, si estás interactuando con ideas de muchas personas en línea, libros y otros modos de comunicación.
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Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
Trusted by over 1 million members
Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.
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