September 23, 2017 | Author: nehakuchikoo9977 | Category: Nestlé, Retail, Nike, E Commerce, Online Shopping
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       Acknowledging the debt is not easy for us as we are indebted to so many people. We take this opportunity in expressing the fact that this project report is the result of incredible amount of encouragement, co-operation, will to help and moral support we received from others.

We acknowledge our sincere gratitude to our faculty Ms. Vandana Gupta for her valuable guidelines, inspiration and support throughout the course of study.

We are also thankful to Distributor of Nestlé for helping us in getting information from various sources. We will fail in our duty if we forget to express our gratitude to well wishers, family and friends who have given emotional and intellectual support to us.

We must not also fail to acknowledge the help of those numerous Nestlé·s Wholesaler and Retailers who spent a part of their busy schedule in being a part of our survey.



    This is to certify that Project Report entitled MANAGING CHANNEL CONFLICTS OF NESTLÉ is submitted by below mentioned group is a genuine work and the matter embodied in the project is original to the best of our knowledge. The matter embodied in the project work has not been submitted for the award of any other degree, diploma or any other similar title or prizes to the best of our knowledge and belief.




     Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Sales at the end of 2005 were CHF 91 bn, with a net profit of CHF 8 bn. Nestlé employ around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world.

The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist, launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used his surname, which means ·little nest·, in both the company name and the logotype. The nest, which symbolizes security, family and nourishment, still plays a central role in Nestlé·s profile.

Since it began over 130 years ago, Nestlé·s success with product innovations and business acquisitions has turned it into the largest Food Company in the world. As the years have passed, the Nestlé family has grown to include chocolates, soups, coffee, cereals, frozen products, yoghurts, mineral water and other food products. Beginning in the 70s, Nestlé has continued to expand its product portfolio to include pet foods, pharmaceutical products and cosmetics too.

Today, Nestlé markets a great number of products, all with one thing in common: the high quality for which Nestlé has become renowned throughout the world The Company's strategy is guided by several fundamental principles. Nestlé's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives. c G  

Taste of Nestlé in each of the countries where Nestlé sell products. Nestlé is based on the principle of decentralization, which means each country is responsible for the efficient running of its business - including the recruitment of its staff.

That's not to say that every operating company can do as it wishes. Headquarters in Vevey sets the overall strategy and ensures that it is carried out. It's an approach that is best summed up as: 'centralize what you must, decentralize what you can'. Nestlé is a company which is present in all over the world but it has difference and unique motto to deal in all over the world. Nestlé believes that they should think about their organizations globally but they deal with people by interacting with them locally.



         Nestlé India is a subsidiary of Nestlé S.A. of Switzerland. With seven factories and a large number of co-packers, Nestlé India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction.

The Company insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships. This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'.


     Nestlé·s relationship with India dates back to 1912, when it began trading as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market.

After India·s independence in 1947, the economic policies of the Indian Government emphasized the need for local production. Nestlé responded to India·s aspirations by forming a company in India and set up its first factory in 1961 at Moga, Punjab, where the Government wanted Nestlé to develop the milk economy. Progress in Moga required the introduction of Nestlé·s Agricultural Services to educate advice and help the farmer in a variety of aspects. From increasing the milk yield of their cows through improved dairy farming methods, to irrigation, scientific crop management practices and helping with the procurement of bank loans. Nestlé set up milk collection centers that would not only ensure prompt collection and pay fair prices, but also instill amongst the community, a confidence in the dairy business. Progress involved the creation of prosperity on an on-going and sustainable basis that has resulted in not just the transformation of Moga into a prosperous and vibrant milk district today, but a thriving hub of industrial activity, as well. For more on Nestlé Agricultural Services, Nestlé has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India. The Company's activities in India have facilitated direct and indirect employment and provides livelihood to about one million people including farmers, suppliers of packaging materials, services and other goods. The Company continuously focuses its efforts to better understand the changing lifestyles of India and anticipate consumer needs in order to provide Taste, Nutrition, Health and Wellness through its c   

product offerings. The culture of innovation and renovation within the Company and access to the Nestlé Group's proprietary technology/Brands expertise and the extensive centralized Research and Development facilities gives it a distinct advantage in these efforts. It helps the Company to create value that can be sustained over the long term by offering consumers a wide variety of high quality, safe food products at affordable prices.

Nestlé India manufactures products of truly international quality under internationally famous brand names such as NESCAFÉ, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-ONE, MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTLÉ Milk, NESTLÉ SLIM Milk, NESTLÉ Fresh 'n' Natural Dahi and NESTLÉ Jeera Raita.

Nestlé India is a responsible organization and facilitates initiatives that help to improve the quality of life in the communities where it operates. 

c      After nearly a century-old association with the country, today, Nestlé India has presence across India with 7 manufacturing facilities and 4 branch offices spread across the region.

Nestlé India·s first production facility, set up in 1961 at Moga (Punjab), was followed soon after by its second plant, set up at Choladi (Tamil Nadu), in 1967. Consequently, Nestlé India set up factories in Nanjangud (Karnataka), in 1989, and Samalkha (Haryana), in 1993. This was succeeded by the commissioning of two more factories - at Ponda and Bicholim, Goa, in 1995 and 1997 c ^  

respectively. The seventh factory was set up at Pantnagar, Uttarakhand, in 2006.

The 4 branch offices in the country help facilitate the sales and marketing of its products. They are in Delhi, Mumbai, Chennai and Kolkata. The Nestlé India head office is located in Gurgaon, Haryana.

    ! "#$% $&$# Nestlé House Jacaranda Marg, 'M' Block, DLF City, Phase II, Gurgaon - 122002 (Haryana). Tel.: 0124 ² 2389400.     

 ! "#$% $&$# M-5A, Connaught Circus, New Delhi ² 110001. Tel.: 011- 41514444.

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      '()* Henri Nestlé founded the company in Vevey, Switzerland.

'(+( Nestlé purchases its first factory outside of Switzerland Viking Milk factory in Norway.

'+,- Nestlé merges with Anglo-Swiss Condensed Milk Company.

'+.+ Nestlé merges with Peter-Cailler-Kohler Chocolates Suisses S.A.

'+/( Nestlé launches Nescafé - the world·s first instant coffee.

'+0* Nestlé merges with Alimentana S.A. with the brand Maggi.

'+). Nestlé purchases Findus.

'+*0 Nestlé becomes a significant shareholder in the Cosmetics Company L·Oréal.

'+** Nestlé purchases Alcon, manufacturer of eye care products and kits.

'+(- Nestlé purchases the Food Company Carnation.

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'+(( Nestlé purchases the confectionary company Rowntree Mackintosh and the pasta company Buitoni-Perugina.

'++. Nestlé purchases the mineral water Company Perrier.

'++( Nestlé purchases Spillers pet foods business.

.,,, Nestlé sells the Findus brand in all countries except for Switzerland.

.,,' Nestlé merges with Ralston Purina, the premier pet food company in North America, and with unique expertise in the dry dog food area.

      Nestlé's vision of making good food central to enjoying a good healthy life for consumers everywhere. This implies gaining a deeper understanding in many areas of nutrition and food research and transforming the scientific advances into applications for the company.

Having a broad vision the company is doing its best for their consumers to show the great sense of responsibility.

Nestlé·s aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality.

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The confidences that consumers have in our brands is a result of our company·s many years of knowledge in marketing, research and development, as well as continuity - consumers relate to this and feel they can trust our products.


    Our objectives are to deliver the very best quality in everything we do, from primary produce, choice of suppliers and transport, to recipes and packaging materials. Our operations and collaboration in the Nordic countries gives us greater opportunities to be efficient and strategic and to function well as an organization, both when it comes to the distribution chain and to concentrating on joint product launches and campaigns.

 2 3  Increased investments in the sphere of e-business give us swifter business and direct contact with trade. Our website is a forum for consumers, students, future employees and the media. We hope that through a sincere approach and by conducting dialogues, we will be able to improve, change and satisfy the demands and wishes of the people of today.

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        4 566 Nescafé, Taster·s Choice, Ricoré, Ricoffy, Nespresso, Bonka, Zoégas, Loumidis.

%7 Nestlé Pure Life, Nestlé Aquarel, Perrier, Vittel, Contrex, S.Pellegrino, Acqua Panna, Levissima, Arrowhead, Poland Spring, Deer Park, Ozarka, Hépar, Ice Mountain, Zephyrhills.

879:7%; Nestea, Nesquik, Nescau, Milo, Carnation, Libby·s, Caro, Nestomalt, Nestlé.

8 6%9  Nestlé, Nido, Nespray, Ninho, Carnation, Milkmaid, La Lechera, Moça, Klim, Gloria, Svelty, Molico, Nestlé Omega Plus, Bear Brand, Coffee-Mate, milk pak, yougart.

8$ # Nestlé, Sveltesse, La Laitière, La Lechera, Ski, Yoco, Svelty, Molico, LC1, Chiquitin.

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