2.1 Segmentos de Mercado

 

2.; \iaji`tklmü` fi jirlkfe

µ[uí is siaji`tkr5 Is ok kllmü` fi fmvmfmr u` tefe i` piquiûes arupes pkrk su istufme fitkookfe

µ[uí is u` jirlkfe5 Is kquio qui istë cerjkfe per tefes oes le`sujmferis peti`lmkois fi u` fitirjm`kfe prefulte.

 

\iaji`tklm ü` fio jirlkfe Mfi`tmcmlkr oks bksis  pkrk siaji`tkr io jirlkfe. Fiskrreookr oes  pircmois fi oes siaji`tes risuotk`tis.

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\ioillmü` fio jirlkfe jitk

Ivkouklmü` fio jirlkfe Mjpok`tkr io

Fiskrreookr oks

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jifmlme`is fi oes ktrkltmves siaji`tes. Fitirjm`kr oes siaji`tes jitk.

 prefulte y ivkoukr sm is kfilukfe pkrk  pesmlme`krsi i` lkfk siaji`te.

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2.; \iaji`tklmü` fio jirlkfe

Fibi sir luk`tmcmlkboi. Kllismboi k oes lk`kois fi fmstrmbulmü` y k ok cuirzk fi vi`tks le` io leste jê`mje. Fibi sir lkpkz fi ai`irkr bi`icmlmes ile`üjmles.

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Le`fmlme` is

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Xirjmti lk`komzkr rilurses. Ai`irkr jkyer ri`tkbmomfkf. Fmsiûkr prefultes fi kluirfe k ok fijk`fk fio jirlkfe. Xirjmti fmsiûkr istrktiamks fi jkrnitm`a.

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Bi`icmlmes

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Vmpes fi siaji`tklmü` fio jirlkfe F       i     ej         a     ër         c       lm           k   

    k     l      m      c      ë     r     a     e     i      A

     o     k     u      t     l     u      f     `     e      L

 

X       sm           l     e      a    r     ëc m       l          k   

 

2.;.; \ioillmü` y ivkouklmü` fio jirlkfe jitk

Oes vi`fiferis li`trk` sus ebgitmves dklmk oes jigeris siaji`tes fio jirlkfe.

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Ksê leje ok lejpktmbmomfkf fi oes rilurses y ebgitmves qui ecrili.

 

Itkpks fi \ioillmü`

Jksmvk

Xrefulte fmciri`lmkfe

Jirlkfes jitk

 

K`komzkr lkfk siaji`te fio jirlkfe y fmrmamrsi seokji`ti k kquiooes fe`fi sik jës ri`tkboi y ai`irk jkyer u` vkoer kfmlme`ko. Xkrk

ivkoukroe si `ilismtk oe smaumi`ti7

Mfi`t mcmlkr

Mfi`

lej e

tmcml kr

‟ktkl

oes

Eper  tu`mf kfis fi fmcir 

Ivkoukr io jirlkf e kltuko y  peti`lm ko

kr io  

2.;.2 Istrktiamks fi pesmlme`kjmi`te fio jirlkfe jitk

Xesmlme`kjmi`te fio jirlkfe

Is ok jk`irk i` qui oes le`sujmferis ficm`i` u` prefulte k pkrtmr fi sus ktrmbutes is filmr, io ouakr qui elupkmjpertk`tis> io prefulte i` ok ji`ti fi oes lomi`tis i` rioklmü` le` oes prefultes fi ok lejpiti`lmk.

 

Xer ktrmbutes fio prefulte Xer oes bi`ícmles qui ecrili io prefulte

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Kutes7 per leste, lkomfkf.

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Xkstks fi`tkois7 pkrk qumtkr oks lkrmis y figkr bok`lurk fi`tko.

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Akterkfi7 dmfrktkrsi ktoitks le` `ilismfkf fi ripe`ir i`iraêk i

Xerutmomzklmü` ok elksmü` fi Xer io tmpe fi usukrmes

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Ldkjp÷ pkrk bibis

Le`trk u` lejpitmfer

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Kjirmlk` Ixpriss vs. Smsk

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 1-Yp le`trk Lelk Leok

Xer koigkjmi`te fi oes lejpitmfer lejpitmferis is

 

IGIJXOE7 FI\LYBRMR OE\ XE\MBOI\ \IAJI@VE\ FI JIRLKFE I@ OE\ [YI M@LRIJI@VK Y@K JK]ER XI@IVRKLMÜ@ IO KLIMVI FI EOMSK

XRMJIR XK\E Le`smsti i` siaji`tkr io jirlkfe fi klimtis viaitkois lejistmbois , oe qui `es pirjmti mfi`tmcmlkr kquiooes siaji`tes fio jirlkfe jks kfilukfe.

 

I` io istufme rikomzkfe yi` io silter fi destioirêk ristkurklmü` (Xkrrks y Verris, ;==9), si fmstm`aumü k prmerm, i`tri bkris y ristkurk`tis. K su viz oes ristkurk`tis si subfmvmfi` i` tris lktiaerêks fi kluirfe k sus prilmes jifmes

 

Lkrkltirêstmlks

Bkris y Ristkurk`tis Ristkurk`ti Ristkurk` Lkcitirêks tmpe K s tmpe B tis tmpe L

KLIMVI\ LE@\YJMFE\  Eomvk

41.2%

42.8%

14.6%

=;.3%

Smrai`

;6.;…9

;8.