16840377-Desktop-Publishing

Desktop Publishing Introduction

This courseware aims to introduce the students to the basics of desktop publishing, such as designing, developing, producing, and presenting documents. It also includes instructions on planning, page layout, and the use of templates in the creation of posters, newsletters, plus information on the methods of distribution (both electronic and written formats).

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Desktop Publishing Learning Goals By the end of this courseware, the student is expected to: 2. Learn the fundamentals of layout and graphic design. 3. Understand and practice the basics of desktop publishing. 4. Create simple publications using different desktop publishing software. 5. Be aware of publishing ethics and guidelines.

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Desktop Publishing Lesson 1

Overview of Desktop Publishing

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Desktop Publishing L1: Overview of Desktop Publishing Desktop Publishing – the process of using the computer and publishing software in order to merge text and graphics to produce documents (brochures, newsletters, posters, etc.) Graphic Design – the creative process of integrating design elements

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Desktop Publishing L1: Overview of Desktop Publishing Basic Phases in Desktop Publishing Design – the creative process of combining lines, shapes, space, colors, textures, and text/type for effective visual communication Setup – the preparation of the software to be used for creating the publication; involves setting paper size and margins

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Desktop Publishing L1: Overview of Desktop Publishing Text – the preparation of all the written parts of the document; involves paragraph formatting, font selection, and laying out of the text input Image – the preparation of pictures, photographs, and other graphical elements of a document; involves cropping, applying color filters, hue and contrast adjustments, etc. TechFactors, Inc.

Desktop Publishing L1: Overview of Desktop Publishing File Preparation – the pre-press stage; involves application of the design, setup, and image into the document that is managed by the software Printing/Uploading – for print material, this stage involves handing in the softcopy of the document to a professional printer to have the document printed out on printable material; for Web content, this involves applying the content to a Web page TechFactors, Inc.

Desktop Publishing Lesson 2

Review of Basic Operations in Word Processing

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Desktop Publishing L2: Review of Basic Operations in Word Processing

Lesson Outline        

Starting a Word Processing Program Typing, Erasing, and Editing Text Find and Replace Spelling, Grammar, and Thesaurus Saving, Retrieving, and Printing Documents Page Layout Formatting Text and Paragraphs Previewing a Document and View Options

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Desktop Publishing L2: Review of Basic Operations in Word Processing

Word Processing – a skill in computing that pertains to the effective inputting and manipulation of texts and text documents Text Document – the file or data generated by a word processing software that mostly contains text information TechFactors, Inc.

Desktop Publishing L2: Review of Basic Operations in Word Processing

Starting a Word Processing Program   

Turn on the computer and log in to Windows. Click the Start button. Click All Programs > Microsoft Word. TechFactors, Inc.

Desktop Publishing L2: Review of Basic Operations in Word Processing Typing, Erasing, and Editing Text Click the New button ( ) to create a new document. Or press Ctrl+N. Begin typing. To go to the next line, press Enter. To delete a character, position the cursor to its right, press Backspace. Or position the cursor to its left, press Delete. To delete a block of text, highlight the section then press Backspace or Delete. TechFactors, Inc.

Desktop Publishing L2: Review of Basic Operations in Word Processing

Find and Replace 

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Go to the menu at the top of the program screen and click Edit > Find. Or press Ctrl+F. A dialog box will appear on the screen, enter the details asked for in the Replace tab. TechFactors, Inc.

Desktop Publishing L2: Review of Basic Operations in Word Processing

Spelling, Grammar, and Thesaurus To check spelling:  Right-click the word underlined with red jagged lines to view the suggested correction/s.  Choose the most appropriate one and click it to change the word. TechFactors, Inc.

Desktop Publishing L2: Review of Basic Operations in Word Processing

To check grammar:  Right-click any part of the sentence underlined with green jagged lines to view the suggested correction/s.  Choose the most appropriate one and click it in order to revise the sentence.  To recheck the whole document for spelling and grammar errors, press F7.

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Desktop Publishing L2: Review of Basic Operations in Word Processing To access the thesaurus: To search for a word’s synonym, highlight the word and right-click it. Position your mouse pointer over Synonyms for the submenu to appear. You may choose from the selection of words if any suggestion is given in the submenu. Or proceed to the next step. Select Thesaurus. Choose from the selection of words provided. TechFactors, Inc.

Desktop Publishing L2: Review of Basic Operations in Word Processing

Saving, Retrieving, and Printing Documents If saving for the first time:  Click File > Save As....  A dialog box will appear asking you to which location you will save the file and what name you will be giving the file.  Click the Save button when you have entered the details. TechFactors, Inc.

Desktop Publishing L2: Review of Basic Operations in Word Processing

If saving at any time after the first save: press Ctrl+S. Or click the Save button ( ) in the Standard toolbar.

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Desktop Publishing L2: Review of Basic Operations in Word Processing

To open a previously saved file:  Go to the Standard toolbar and click the Open button ( ). Or press Ctrl+O.  The Open dialog box will appear. Select the drive or folder where you saved the document and look for the file there.  Select the file or type its name in the empty field and click Open.

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Desktop Publishing L2: Review of Basic Operations in Word Processing

To print a copy of the document: Click File > Print. You may opt to click the Print button ( ) in the Standard toolbar or simply press Ctrl+P. The Print dialog box will appear. You may indicate other specifications on how you would want the document to be printed out. Click OK to print the document. TechFactors, Inc.

Desktop Publishing L2: Review of Basic Operations in Word Processing

Page Layout Word has a default page setup for new files but you can also adjust the margins, paper size, and layout.  Click File > Page Setup.  This will open the dialog box that allows you to input the changes.  Click OK to set the changes you want.

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Desktop Publishing L2: Review of Basic Operations in Word Processing

Formatting Texts and Paragraphs The font attributes of texts can be changed by adjusting the entries in the Formatting toolbar. Just click the arrow on any drop-down list to access the choices.

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Desktop Publishing L2: Review of Basic Operations in Word Processing

To apply different font styles: Select any part of the document. Click Format > Font. Or press Ctrl+D. Set the changes in the different options. Click OK to apply the changes. TechFactors, Inc.

Desktop Publishing L2: Review of Basic Operations in Word Processing

To change paragraph formatting:  Select the paragraph.  Click Format > Paragraph.  Set the changes in the different options.  Click OK to apply the changes.

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Desktop Publishing L2: Review of Basic Operations in Word Processing

Previewing a Document and View Options To preview a document:  Click File > Print Preview. Or click the Print Preview button ( ) in the Standard toolbar.  Click Close to return to the original document view. TechFactors, Inc.

Desktop Publishing L2: Review of Basic Operations in Word Processing

To magnify/shrink the document view:  Click View > Zoom.  Select from the choices in the dialog box.  Click OK to apply the changes. Another way is to access the Zoom drop-down list.

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Desktop Publishing Lesson 3

Manipulating Images

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Desktop Publishing L3: Manipulating Images Image – a visual representation of something seen in real life; can be two-dimensional (e.g., painting) or three-dimensional (e.g., sculpture) Graphics – may refer to the process by which a computer displays images or to images themselves TechFactors, Inc.

Desktop Publishing L3: Manipulating Images Image Manipulation – editing or adjusting an image’s size, shape, and color settings Image Programs – software used to acquire, manipulate, and store digital images

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Desktop Publishing L3: Manipulating Images Different Image File Formats Vector graphics – composed of mathematical formulas that represent images; best used for illustrations Raster graphics (bitmapped graphics) – image information rendered as pixels Meta format images – can accommodate both vector and raster information TechFactors, Inc.

Desktop Publishing L3: Manipulating Images

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Desktop Publishing L3: Manipulating Images

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Desktop Publishing L3: Manipulating Images Resolution – clarity of an image measured by dots per inch (dpi) Scanner – hardware that converts light reflected from the object being scanned and creates a digital image of the object; these digital images have a resolution predetermined by the scanner settings TechFactors, Inc.

Desktop Publishing L3: Microsoft® Paint Tools

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Desktop Publishing L3: Image Manipulation Using Paint To resize an image:  If the resulting image is too large, the image may be resized by clicking Image > Stretch/Skew....  Type equal values for Horizontal and Vertical under Stretch, then click OK.

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Desktop Publishing L3: Image Manipulation Using Paint To crop an image:  Click the Select tool.  Click and drag the bottom-right marker over the portion you want to isolate.

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Desktop Publishing L3: Image Manipulation Using Paint To flip an image:  Open the image to be manipulated, or select the portion to be flipped.  Click Image > Flip/Rotate....  Select which axis you would flip your image on.  Click OK. TechFactors, Inc.

Desktop Publishing L3: Image Manipulation Using Paint To rotate an image:  Open the image to be manipulated, or select the portion to be rotated.  Click Image > Flip/Rotate....  Select orientation in degrees.  Click OK. TechFactors, Inc.

Desktop Publishing L3: Image Manipulation Using Paint Another creative way to put an effect to your image is by using the Invert Color feature. This creates an image with inverted colors much like a film negative of a color photograph. To do this, simply press Ctrl+I.

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Desktop Publishing L3: Image Manipulation Using Paint To save the file to be used later on in other applications:  Click File > Save As....  Type the filename of the image, then choose the image file format (JPG, GIF, or BMP).  Click OK.

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Desktop Publishing L3: Image Manipulation Using Word Once you have prepared your images in Paint, you can further tweak or adjust them when you insert them in your Word document. To do this, access the Word Picture toolbar.

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Desktop Publishing Lesson 4

Designing Using Microsoft® Word

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Desktop Publishing L4: Designing Using Microsoft® Word

Lesson Outline       

AutoShapes Text Box WordArt Clip Art Inserting Pictures Arranging Design Elements Formatting Elements TechFactors, Inc.

Desktop Publishing L4: Designing Using Microsoft® Word The Drawing toolbar is, by default, readily available at the bottom portion of the Word window.

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Desktop Publishing L4: Designing Using Microsoft® Word To insert a simple shape into your document:  Just click an AutoShape.  This will change your mouse pointer to a crosshair and will prompt Word in opening a drawing canvass on your document.  Click and drag over the drawing canvass to insert the AutoShape. TechFactors, Inc.

Desktop Publishing L4: Designing Using Microsoft® Word To insert a text box:  Click the Text Box button.  Click and drag over the space you want to have your text box.  Type the text content.  Notice that the text only occupies the inside of your box. TechFactors, Inc.

Desktop Publishing L4: Designing Using Microsoft® Word Word has a WordArt feature for you to create colorful and playful texts. WordArt is particularly useful for banners and headings. To create WordArt, just click the WordArt button and it will open up a dialog box that will guide you in creating a WordArt. TechFactors, Inc.

Desktop Publishing L4: WordArt Toolbar

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Desktop Publishing L4: Designing Using Microsoft® Word To insert pictures:  Click the Insert Picture button.  Select the image file from the dialog box.  Click OK.

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Desktop Publishing L4: Designing Using Microsoft® Word Clip arts are vector graphics that can be used in different office applications. One advantage with vector graphics is that they maintain their quality even if you resize them.

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Desktop Publishing L4: Designing Using Microsoft® Word To insert clip art:  Click the Insert Clip Art button.  Search for an image in the task pane.  Double-click the clip art you want to insert from the list to place it in your document.

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Desktop Publishing L4: Arranging Design Elements Techniques to keep your design elements (i.e., lines, shapes, images, and texts) organized: 

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Create a wireframe model – the dummy placeholder of texts/shapes Apply text wrapping Arrange the order of the elements TechFactors, Inc.

Desktop Publishing L4: Sample Wireframe Model

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Desktop Publishing L4: Text Wrapping and Ordering Elements Text Wrapping – behavior that the text (and other elements) will take when an element is placed Ordering – arranging objects as if they are layered one on top of the other TechFactors, Inc.

Desktop Publishing L4: Designing Using Microsoft® Word You can further apply formatting to AutoShapes, WordArt, and text boxes. Just right-click the element and select Format . A dialog box will open featuring different tabs that let you change the features of your element. TechFactors, Inc.

Desktop Publishing L4: Sample Formatting – Colors and Lines

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Desktop Publishing Lesson 5

Creating Reports

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Desktop Publishing L5: Guides to Effective Visual Communication

Directness Efficiency Contextualization Organization Relevancy Underscoring Maximizing TechFactors, Inc.

Desktop Publishing L5: Guides to Effective Visual Communication

Directness Make the message straightforward. As far as reports and presentations go, their aim is to communicate, so unlike art forms which are necessarily creative and symbolic, they must be clear and direct.

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Desktop Publishing L5: Guides to Effective Visual Communication

Efficiency Strive for efficiency in communicating an idea. There is a danger that the point of any information might be lost in a jumble of text effects, pictures, and colors.

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Desktop Publishing L5: Guides to Effective Visual Communication

Contextualization Introduce the reader to the context through visuals. Serious information should be given a formal, elegant treatment which should be evident from the visual arrangement of elements. This prepares the reader to receive the information in a certain way. TechFactors, Inc.

Desktop Publishing L5: Guides to Effective Visual Communication

Organization Follow a structure whose logical sequence boosts understanding (e.g., intro–body–conclusion). A good structure aids readers in finding specific details and getting a sense of what the information says as a whole. TechFactors, Inc.

Desktop Publishing L5: Guides to Effective Visual Communication

Relevancy Use only relevant content. The guide for determining whether a picture insert or a text effect will be useful is how meaningful the overall result becomes upon adding it.

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Desktop Publishing L5: Guides to Effective Visual Communication

Underscoring Create sub-elements under the main point and use them to enhance the emphasis on a particular idea.

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Desktop Publishing L5: Guides to Effective Visual Communication

Maximizing Incorporate graphics and data together with text for the greatest impact.

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Desktop Publishing L5: Creating a Report Important Things to Remember: A template should never be a substitute for a well thought-out design. The design you will create should complement the report’s purpose. The title page should have a strong impact on the viewer by effectively giving the basic information and establishing your theme. Images should always support the data and should never draw attention away from the topic. TechFactors, Inc.

Desktop Publishing L5: Sample Title Page

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Desktop Publishing L5: Content Page The Header and Footer option allows you to have a consistent content at the top and bottom parts. To access this feature, just click View > Header and Footer. The Background option allows you to apply color and fill effects and it even lets you insert an image to serve as the document’s background. To access this, click Format > Background. TechFactors, Inc.

Desktop Publishing Lesson 6

Creating a Greeting Card

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Desktop Publishing L6: Creating a Greeting Card

The most important aspect of any design task is planning what to include in your publication, why these contents should be used, and how they will work as a whole.

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Desktop Publishing L6: The Elements of Graphic Design Line – a continuous mark on a surface – comes in several weights or points, which determine how thick it looks – connects, separates, and organizes elements – guides the eye in following a design – helps convey emotions

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Desktop Publishing L6: The Elements of Graphic Design Shape – the enclosed space defined by lines – adds visual weight to a design – helps divide a design into areas – can be geometric or organic – can also imply a mood or convey symbolic meaning

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Desktop Publishing L6: The Elements of Graphic Design Space – the area around and within objects – manipulated using close proximity to create relationships with and give emphasis to objects * Use white space to set apart an important object and put a related object closer to it.

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Desktop Publishing L6: The Elements of Graphic Design Color – the reflection of light bounced back by an object – has these properties: hue, the color itself; intensity, the degree of lightness of a hue; value, the relative lightness or darkness of a hue – comes in tints (variations produced by adding white) and shades (variations produced by adding black) TechFactors, Inc.

Desktop Publishing L6: The Elements of Graphic Design Texture – the feel of a surface or illusion of it, which may come from the use of the other elements * Common paper texture types: cast-coated or coated (a high-gloss surface), laid (similar to the grainy feel of handmade paper), linen (a smooth weave and soft finish), and matte finish (a no-finish, soft texture). TechFactors, Inc.

Desktop Publishing L6: The Elements of Graphic Design Type – the letterforms of text or words – in itself creates a shape which can evoke emotions – the typeface or font (style of the letterforms) creates associations w/ objects – can stand alone w/o enhancements – can be serif (w/ extensions at their ends) or sans serif (w/o extensions) TechFactors, Inc.

Desktop Publishing L6: Using a Template to Create a Greeting Card in Microsoft® Word   

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Open Microsoft Word. Choose File > New.... On the task pane, click Templates on Microsoft.com. On the Microsoft Office website, click Templates > Holidays and Occasions > Greeting Cards. Choose Occasions and Events > Birthday Card (with balloons). TechFactors, Inc.

Desktop Publishing L6: Using a Template to Create a Greeting Card in Microsoft® Word 1. 2.

3.

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Click Download Now. Add the recipient’s name on the front of the card (placed upside down like the design on the front). Add your personal message on the inside of the card by clicking inside the existing text boxes and typing. Print your card using your printer. You can now deliver it to your intended recipient! TechFactors, Inc.

Desktop Publishing L6: Creating a Greeting Card from Scratch

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Desktop Publishing L6: Creating a Greeting Card from Scratch

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Desktop Publishing L6: Creating a Greeting Card from Scratch

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Desktop Publishing Lesson 7

Creating Newsletters

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Desktop Publishing L7: Creating Newsletters Newsletter – a publication that talks about a specific topic of interest to a particular audience – meant primarily to inform and update its readers of developments on that topic – usually follows a consistent layout style called a grid, which aids readers in finding information TechFactors, Inc.

Desktop Publishing L7: Creating Newsletters Types of Newsletters: Promotional – for promoting a product or service Relationship – for building a community of people with a common interest in something Expert – for sharing expertise on business matters and technology issues; usually, but not always, paid-for subscriptions TechFactors, Inc.

Desktop Publishing L7: Creating Newsletters Parts of a Newsletter: Nameplate – identification mark of the newsletter containing its name, logo, and publication information Head/Title – label of an article Byline – who wrote an article Body – actual text of an article TechFactors, Inc.

Desktop Publishing L7: Creating Newsletters Masthead – has other details about the publication, such as publisher information, its staff, and its contributors Continuation Lines – indicators of where an article will be continued on the page or in the newsletter TechFactors, Inc.

Desktop Publishing L7: Creating Newsletters Other parts of a newsletter: decks, kickers, and pull-quotes (they aid to organizing information better) Grid – an imaginary pattern of crossed lines which serves as a guide for placing items in relation to one another – gives the newsletter its identity and makes it look orderly TechFactors, Inc.

Desktop Publishing L7: Publishing a Newsletter Getting Started – the design should be based on how you intend to use the newsletter – the readability of information comes first – the preferences or expectations of the target audience play a major role in your design TechFactors, Inc.

Desktop Publishing L7: Using a Template to Create a Newsletter in Microsoft® Word 

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Choose File > New from template > Templates on Microsoft.com. In the Microsoft Office website, go to Templates > Microsoft Office Programs (under Browse Templates) > Word > Newsletters. Select the Newsletter Wizard template for a general newsletter template. Or choose a template according to newsletter-type. TechFactors, Inc.

Desktop Publishing L7: Using a Template to Create a Newsletter in Microsoft® Word 1. 2. 3.

Edit the text by clicking inside the box you want to edit. Replace or delete the clip art as needed. Add graphics as needed. Save your newsletter. *You can also create a newsletter from scratch like in Lesson 6. TechFactors, Inc.

Desktop Publishing L7: Creating a Newsletter from Scratch

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Desktop Publishing L7: Guides in Customizing Your Publication Unity Equated with consistency or harmony, it can be achieved by using visual cues such as frames, boxes, borders, lines, and color combinations used with a grid. All your graphics and pictures should be uniform.

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Desktop Publishing L7: Guides in Customizing Your Publication Rhythm/Repetition The “flow” of elements associated with eye movement following visual cues along every page, it helps move the eye along. Repeat elements according to your desired hierarchy of information.

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Desktop Publishing L7: Guides in Customizing Your Publication Balance Considered as an arrangement pleasing to the eye, may be symmetrical (formal) or asymmetrical (informal). The contents within a page should appear balanced. The design should not favor or overload just one portion with many elements. TechFactors, Inc.

Desktop Publishing L7: Guides in Customizing Your Publication Dominance Linked to emphasis and contrast, implies a hierarchy or levels of importance. The text should be easy to scan, read, and understand. Use design elements to lead your reader’s eye to a dominant area (i.e., to the most important information). TechFactors, Inc.

Desktop Publishing L7: Guides in Customizing Your Publication Proportion Related to dominance, it is the relative size of one section or part of an object or design in relation to another section, or the relation of one object to another object in terms of size.

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Desktop Publishing L7: Integrating Text and Graphics Make sure that your graphic is meaningful within the article’s context.    

Use white space. Watch your words. Remove the spaces between paragraphs. Use standard punctuation.

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Desktop Publishing L7: Integrating Text and Graphics

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Use no more than three fonts in a publication to keep the page neat. Consider how best to align your text. Use an appropriate font size for your body copy line length. Use clip art sparingly.

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Desktop Publishing L7: Saving Options in Microsoft® Word

Choose File > Save As... > Web Page. Or choose File > Save as Web Page. Choose the filtered Web page (i.e., stripped of the tags that only Microsoft Office programs use) option only when editing of the publication is done. Specify a location where it will be stored.

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Desktop Publishing Lesson 8

Creating an Advertisement

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Desktop Publishing L8: Creating an Advertisement Advertisements (or “ads”) – stress the image of the product – call or draw the attention of the viewers to take notice of the product or idea * They have to be very creatively done so as to be powerful enough to persuade the viewers. TechFactors, Inc.

Desktop Publishing L8: The Art of Advertising Design

    

Research shows that people notice five advertising design elements (in the following order): Visual Caption Headline Copy Signature

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Desktop Publishing L8: Tips and Tricks in Designing Advertisements

A Picture Is Worth a Thousand Words Know Your Customers Remember Your Goal Maintain Balance Contrast is Good

Example of a Good Advertisement TechFactors, Inc.

Desktop Publishing L8: Creating an Ad with a Template

Search for specific ad templates such as posters and flyers in the Microsoft Office website: http://office.microsoft.com/en-us/default.aspx . * If templates are not available, you can always do it from scratch. TechFactors, Inc.

Desktop Publishing Lesson 9

Distribution of Publication

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Desktop Publishing L9: Distribution of Publication Distribution allows the message contained in your publication to be received and read by the public. You can always print your own publication using a desktop printer. Two types of printers for small-scale use: impact (they leave a mark on the paper surface by striking moveable keys or pins against paper through an ink ribbon) and non-impact (e.g., laser and inkjet). TechFactors, Inc.

Desktop Publishing L9: Distribution of Publication Both impact and non-impact printers are lesser in quality compared to commercial printers which are capable of very high resolutions and volume runs (the rate hardcopies are produced in terms of quantity & speed). High resolution printing is especially important when you use many graphics and you will print it in volume for specific official or professional purposes. TechFactors, Inc.

Desktop Publishing L9: The Service Bureau A service bureau (a.k.a., pre-press shop) offers a range of services apart from printing, such as: Scanning – high resolution image scanning in color or black and white Typesetting – composing a page or publication from encoded text TechFactors, Inc.

Desktop Publishing L9: The Service Bureau (cont’d.) Color Correction – adjusting the colors of an image for optimum printing results Color Separations – full color printing that requires separate printouts of the four colors that make up a full color print Digital Proofs – producing a blueprint or preview of the actual printout from a digital file TechFactors, Inc.

Desktop Publishing L9: Online Distribution

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The basic steps involved in online distribution are: Signing up for a free account with a Web hosting provider. Uploading the Web page publication as your website home page. Maintaining the Web page publication. TechFactors, Inc.

Desktop Publishing L9: Uploading and Maintaining Your Publication Upload your existing Web page publication to an address the Web hosting provider specifies for you. Change the filename to index.html to facilitate the process of publishing your publication on your new website. The website wizard or site manager will publish the site for you once you upload your publication to the file server of your Web hosting provider. TechFactors, Inc.

Desktop Publishing L9: Uploading and Maintaining Your Publication Upload the rest of the contents of the folder so no item will be missing on the live Web page. Check on your Web page publication periodically to make sure it displays properly (also try visiting the site using other Web browsers). Any graphics you used must be present, and the information in your publication must be kept up-to-date. TechFactors, Inc.

Desktop Publishing Lesson 10

Publishing Ethics

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Desktop Publishing L10: Publishing Ethics Intellectual Property (IP) – a creative work or idea that is a product of the mind or intellect; exclusive use of intellectual property by its owner is guaranteed and protected under intellectual property rights (IPR)

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Desktop Publishing L10: Types of Intellectual Property Patent – granted by the government to an inventor, which may be an individual or a company, as proof of the exclusive right to manufacture and market the invention. Trademark – the word, symbol, design, or logo that identifies a business and its products and services. IP rights are granted to prevent the misuse of trademarks and misrepresentations. TechFactors, Inc.

Desktop Publishing L10: Types of Intellectual Property Design – the distinguishing patterns of colors, lines, shapes, and letters that mark the packaging of a product. Copyright – the exclusive right to reproduce, distribute, and commercialize an IP. For literary and artistic works, copyrights expire 50 years after the death of the holder. From then on, they become public property. TechFactors, Inc.

Desktop Publishing L10: Publishing Ethics Even in desktop publishing, there are certain rules of behavior that you must always adhere to. These are known as publishing ethics. 1. Serve the interest of your readers. 2. Preserve your integrity. 3. Be transparent.

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Desktop Publishing L10: Publishing Ethics 4. Preserve and uphold a free press. 5. Respect the intellectual property rights of others. 6. Keep your copyrights. 7. Be fair in your business dealings. 8. Never publish misleading content. 9. Sell your publication on its own merit. 10. Be responsible. TechFactors, Inc.

Desktop Publishing L10: Types of Intellectual Property Plagiarism – the use of the ideas, words, statistics, pictures, diagrams, etc. of others as if they are one’s own Piracy – the illegal activity of selling materials copied from legal producers and distributors Cybercrime – the umbrella term for all unlawful activities that are computer- and/or Internet-related TechFactors, Inc.

Desktop Publishing

THE END

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