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Answers to last week's quiz (#152) Strategist Team / New Delhi June 14, 2010, 0:32 IST

1. The idea for the name of this company came from a report on TV about football players taking ballet lessons to improve their balance and coordination. Identify the founder and the company. Research in Motion, the maker of Blackberry phones, was founded by Mike Laziridis in 1984. Poetry in Motion was the title that was flashed during the programme he was watching. 2. E E ‘Doc’ Smith’s science fiction novels were the inspiration behind a first-of-its-kind invention. What? The world’s first video game called Spacewar 3. The ban on the use of Methyl Bromide by the European Union is likely to affect which industry in India? The cricket bat industry in India. Methyl bromide is used to treat English willows imported mainly from the UK. 4. Which company is teaching traditional kirana owners the art of 21st century retailing by conducting classes inside a bus? Coca-Cola India’s training programme called Pariwarthan 5. What is common to Morgan Stanley International, the Agnelli family and Sheikh Mansour Bin Zayed Al Nahyan? All owners of soccer clubs that are part of the world’s most valuable top 20 clubs 6. Which famous business family gets its name from a colloquial word in Gujarati that means peppery or hot tempered? The Tatas 7. Who coined the term “market-driven strategy”? George Day, professor of marketing at Wharton School of Business, in 1999 8. Whose brands are Protekt, Nupur and Vigil? Godrej Consumer Products 9. Who owns the A9, Javari and IMDb? Amazon.com 10. Identify this first-of its-kind business by its logo. Redbus, the first portal in India where one can book and buy bus tickets online

2/9/2011 5:24 PM

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There were four all-correct entries for the strategist quiz #152. The winners who will receive a copy of The Ultimate Strategy Library: The 50 Most Influential Strategic Ideas of All Time are:Deepa Gupta, Pune; Sahil Batra,Pune; Ranjit Kamat, Mumbai; and Satya Jain, Meerut. Deepa Gupta also wins Rs 2,000.

2/9/2011 5:24 PM