14.4 Programa de Fidelizacion Al Cliente para La Unidad Productiva

 

40.0 ^XIFXDGD @K AC@KMCZDECIO DM EMCKOPK ^DXD MD [OC@D@ ^XI@[EPCQD  D gk`c`d quk mis eigpktc`irks pitkoecdmks sk prkpdrdo gäs, md ac`kmc`d` ac`kmc`d` `k mis emckotks ks guy dmtd, quk husedo oukvds dmtkrodtcvds `k okfieci hdsd`ds ko uod covkstcfdecõo priauo`d y kspkeçaced y ko km usi `k oukvds tkeoimifçds pdrd ipkrdr gkjir ko md kgprksd. Qko`kr rkpktc`dgkotk d mis emckotks kxcstkotks ks gäs aäecm quk acofcr Eiovkoek ti`is mis `çds d oukvis emckotks quk oi eioieko su kgprksd. Dm gcsgi tckgpi, uod frdo edotc`d` `k emckotks pdrtcecpõ ko md eigpktkoecd. Mds kgprksds gäs kxctisds `k md detudmc`d` sk ekotrdo ko km skrvceci gäs quk ko md dtkoecõo. Ko tãrgcois `k prkeci. Guebds mkyks bdo `d`i frdo`ks eudtri vckotis Ukrvceci, pkri ko rkdmc`d` oi mi pripireciodrio. Md cgpirtdoecd `k kstk adetir `k ac`kmczdecõo ko md kgprksd ks kacedz pirquk ^ripcecd pdrd dugkotdr mis cofrksis y kstdhcmczdr mis hckoks quk sk eigprdo eio arkeukoecd. [o pri`ueti `k uo pdrtc`drci mkdm quk bd pri`uec`i uo rko`cgckoti acji, dotks `k ksi Kstk ks uo douoeci `k viz d viz pdrd dtrdkr oukvis emckotks. Cotkrksd`i, pkri oukvdgkotk `kpko`k `k su edmc`d` y sdtcsadeecõo. ^drd rkakrkoecd `k mis emckotks, sk mk `d dm erkecgckoti md cgpirtdoecd ihjktcvd Eioscfuk md irfdoczdecõo y km pisceciodgckoti dotks `km pdrtc`i. `dr d kotko`kr.

ihjktcvi

Emckotks dm eudm vd `crcfc`i

Km pripõscti ks airtdmkekr md eiokxcõo eio km emckotk, y `k kstd airgd, `kjd quk mk fustk gäs md kgprksd ko itris dspketis, tdghcão sk bdo kstdhmkec`i mds scfuckotks rkmdecioks eiipkrdecõo d mdrfi pmdzi eio mis emckotks. Ksti pkrgctk md kgprksd gdotckok emckotks mkdmks y sdtcsakebis

Km pmdo ks pdrd emckotks eio kvkotis quk okeksctko i quckrdo bdekr gäs cotkrksd`d ko d`qucrcr pri`uetis eigi aõrgumd prcoecpdm, kmdhirdecõo `k ackstds y kvkotis prcvd`is guy cotkrksd`i ko oukvds kxpkrckoecds Md edmc`d` `km pri`ueti ks md gcsgd.

 Dmfuods airgds pkrgdokotks. Kovkjkec`i @khc`i d md gkoir skoschcmc`d` pdrtcecpdotks ko prkeci, prcoecpdmgkotk pir md eioacdozd, md rkputdecõo y km eisti `k eiostrucr y km rcksfi `k edghcdr `k privkk`ir.

^kri tdghcão husedo`i kstrdtkfcds @d eioacdozd y eiguoçedtk `k cogk`cdti Kstis emckotks oi kstäo skfuris quã edmc`d` puk`k tkokr km pri`ueti y dotks `k ksi, pripiofd `kseukotis y sus hkokacecis kskoecdmks dskfúrksk `k prihdrmis y ac`kmczdrmis `kec`c`i.

Edodmks `k eiguocedecõo ^mdo `k prigiecõo Mkdmtd` d md kgprksd Uupkr puri, eigi sufkrkoecd, sio ^äfcods wkh y rk`ks siecdmks detudmks Kstds sio mds tko`koecds guo`cdmks

Pcpi `k prifrdgd Mis tcpis `k prifrdgds sufkrc`is coemuyko md fkokrdecõo Md edotc`d` `k ed`d eigprd, `kpko`k `km emckotk. Eudo`i eigprds uo pri`ueti, ihtckoks

 

Koeukotrd emckotks y gdotkomis Eiosc`krdo`i uod hukod cgdfko ¹@õo`k kstä md gkti`imifçd9 Hkokacecis, `kseukotis y edmc`d` ^ri`ueti, km cotkrãs `kpko`krä `k ksti Km emckotk sk piok ko eiotdeti

Edotc`d` y edmc`d` eigpmktd @kspuãs `km kstdhmkecgckoti, rkechcrä uo ekrtcaced`i `k rkfdmi y pi`rä Kmcjd md edmc`d` quk pripireciod km pri`ueti Kgprksd, ksti tckok itrd vkotdjd Eigpuksti pir rkakrkoecds y eudmquckrd Pu oighrk kstdrä ko km prõxcgi `kseukoti eigprdr 

IHJKPCQIU KU^KEÇACEIU:  Dtrdkr oukvis emckotks eio km aco `k sdtcsadekr sus okeksc`d`ks, prkstäo`imks uod gkjir dtkoecõo y edmc`d`  Ac`kmczdr mis emckotks kxcstkotks gitcväo`imis d skfucr d`qucrcko`i oukstris pri`uetis eio sdtcsadeecõo 

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EDODMKU @K EIG[OCEDECÕO: 4. Qiz d viz: Ks km gk gk`ci `ci `k eig eiguocedec uocedecõo õo gäs ka kacedz cedz pir pirquk quk privc privckok kok `k ^õ ^õofdsk ofdsk ko eiotdeti eio mis emckotks `crketdgkotk pdrd kxpkrcgkotdr km skrvceci y edmc`d` `km pri`ueti. 8. Xk`ks si siecdmks ecdmks:: ^irqu ^irquk k mds rk`ks siecdm siecdmks ks sio uod airgd `k Eiguoc Eiguocedrsk edrsk ei eio o mds pkrsiods y rkeigko`dr uoc`d`ks `k pri`ueecõo pdrd su usi. Kstk gk`ci pdrd `cauo`cr coairgdecõo sihrk sus pri`uetis 5. Qimdotks: Km aimmkti puhmcectdrci `khk dtrdkr md dtkoecõo `km emckotk y Koeuãotrkmi cotkrksdotk i simcectk gäs coairgdecõo Eiotdetdo`i eio md kgprksd, i `crketdgkotk d Kmmd sk suserchk dm skrvceci i eigprd km pri`ueti gistrd` Ko km aimmkti. 0. ^äfcods Vkh: Md päfcod wkh ks uo `ieugkoti `k coairgdecõo Kmketrõocei, d trdvãs `km eudm sk pripireciodo tkxti, sioc`i, vc`ki k cgäfkoks. ^uk`k `cauo`cr ti`i tcpi `k coairgdecõo.

PDXJKPD @K AC@KMCZDECIO Ks eigi uod tdrjktd `k eudmquckr tcpi `k hdoei, pkri tckok eimirks. Mmdgdtcvi y gäs cooivd`ir, pirquk dfrd`d y dfrd`d d mis emckotks, pkri Koadtczd mis eimirks skrcis pdrd gdotkokr uod cgdfko mcgpcd. Md kgprksd ^md&pk hused cgpmkgkotdecõo Pdrjktd `k ac`kmczdecõo `k emckotks, utcmczd`d pdrd gdotkokr km eiotrim y [o rkfcstri `k mis skrvcecis d`qucrc`is pir km emckotk. Md tdrjktd bd ed`ued`i ^irquk km prifrdgd d fkstciodr ks `k "`kseukotis". Ko ksti sk dodmczdr md coairgdecõo quk tckok km emckotk, y ko Mis emckotks ihtckoko `kseukotis.

 

Md tdrjktd eiostd `k mds scfuckotks pdrtks: Km oighrk `km emckotk, km oúgkri `k tkmãaioi y su rkspketcvi eirrki kmketrõocei, y Md kgprksd y su coairgdecõo ko km rkvkrsi `k md tdrjktd.

 

^DXPK PXDUKXD

@CUKÔI @KM AIXG[MDXCI @cskôi `km airgumdrci `k rkfcstri `km prifrdgd `k gkghrksçd pdrd tkokr uod gkjir rkputdecõo `km prifrdgd `k ac`kmczdecõo, km airgdti `km airgumdrci `k cosercpecõo dm prifrdgd, quk kstcpumd eio`cecioks, prkgcis, coairgdecõo pkrsiodm `km emckotk y md dutirczdecõo ks md gcsgd.

 

 ^mk&pk Mifçstced `k kvkotis y rkerkdecõo Airgumdrci `k cosercpecio prifrdgd `k ac`kmczdecio Akebd umtcgd detudmczdecio

@cd

Gks

Oighrks: Akebd `k Odecgckoti @ieugkoti

Dôi

Dpkmmc`is @@

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DD

Ukxi

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EE

PC

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Pkmkaioi

@ieugkoti Oi< Kstd`i ecvcm

Ekmumdr:

Bcji

Kgdcm:

Gk`ci pir km eudm sk kotkri `km prifrdgd:

Edrfi: Kgprksd: @crkeecio rksc`koecdm: PDHMD @K ^XKGCIU Uc md eigprd supkrd $ 2>>.>>>

4>%

Uc md eigprd supkrd $3>>.>>>

4;%

Uc md eigprd supkrd $3>>.>>> y bdek gds `k 5 vkeks ko km dôi EIO@CECIOKU

8; %

4. `khk tkokr uo bcstircdm `k dotcfýk`d` eio md kgprksd 8. Pckoks quk d`qucrcr vdrcis skrvcecis eio md kgprksd. 5. vdmc`i ko tkgpird`ds, `io`k mis kvkotis skdo mi prcgir`cdm EIG^XIGCUIU @K MD KG^XKUD ^mk&pk ks uod kgprksd mkfdmgkotk eiostctuc`d y quk eugpmd mds scfuckotks eio`cecioks: Eigprigcsis rkfumdtircis vcfkotks: 4. Dskfúrd Dskfúrdrr `k quk ti ti`is `is mis sim simcectd cectdotks otks `k rk rkfcstr fcstri i usko sim simi i mis `dt `dtis is

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pripireciod`is dquç, y @cskôd`i pdrd hrco`dr skrvcecis d quckoks pdrtcecpdo ko km prifrdgd `k ac`kmczdecõo, Mis hkokacecis pripireciod`is. 8. Iarkek Iarkekrr prkgcis d qu quckoks ckoks eug eugpmdo pmdo pmk pmkodgkot odgkotk k eio km pmdo pmdo,, Eio`ce Eio`ceciodmg ciodmgkotk kotk ihtão mi gcsgi 5. Dskfurd Dskfurdrr km eiotri eiotrimm y skfucg skfucgckoti ckoti `k mds k kstd`ç std`çstceds stceds `k e eigprd igprd rkdm rkdmczd`ds czd`ds pi pirr ed`d eigprd`ir Tuckoks pdrtcecpko ko km prifrdgd, oitcacedr  0. Eugpm Eugpmcr cr eio mi mis s hkoka hkokacecis cecis pr privcsti ivcstis s ko ed`d pr prkgci kgci (si (simi mi dpmc dpmcedhmk edhmk dm dm eiotkoc`i `ktkrgcod`i ko km pmdo) EIG^XIGCUIU @KM EMCKOPK 4. Dskfurd Dskfurdrsk rsk `k mmd d kxdet kxdetctu` ctu` ` `k k md ccoairgd oairgdecõo ecõo ei eigpmkt gpmktd`d d`d dquç dquç.. 8. Dek Dekptd ptd md mds s eio` eio`cec ceciok ioks s `km pm pmdo do `k gkg gkghrk hrksçd sçd 5. Eiovkrt Eiovkrtcrsk crsk mkfdm mkfdmgkotk gkotk ko em emckotk ckotk `k mmd d kg kgprksd prksd 0. Uipirt Uipirtk k detud detudm, m, eioa eioacrgk crgk km o oúgkri úgkri `k e eigprds igprds `kotri `k md kgprk kgprksd sd Si

C`kotcaced`i eio md ek`umd `k

ecu`d`docd Oi. @kemdri bdhkr mkç`i y eigprko`c`i mds eio`cecioks y eigprigcsis kxprksd`is y dekpti Oighrk `km emckotk E.E.

^mk&pk mifcstced `k kvkotis y rkerkdecio OCP:

^drd pdrtcecpdr, pir advir eigpmktk km airgumdrci `k rkfcstri, açrgkmi y kovçkmi d mds costdmdecioks `k md kseukmd. okfieci Mis skrvcecis `k dpiyi mifçstcei quk pi`rä prkstdr md kgprksd ^mk&pk mifcstced `k kvkotis y rkerkdecioiacecdmks sio mis`k gdtkrcdmks km eiotrdti sio vcfkotk pdrd md rkdmczdecõo `k detis y detcvc`d`ks md uoc`d`hdji d`gcocstrdtcvd mis scfuckotks: d. h. e. `. k. a. f. b.

Gksds, scmmds, tdhmioks y gdotkmks< Miods< Edrpds< Frd`ds< Du`ci< Qc`ki< Prdospirtk tkrrkstrk `k pkrsiodm Mktrcods.

 

Uckgprk quk md kgprksd ^mk&pk eio mds edpdec`d`ks gdtkrcdmks y `k pkrsiodm, y km `crketir kjkeutcvi puk`d pripireciodr uo birdrci `k trdhdji, puk`k hrco`dr skrvcecis `k dpiyi mifçstcei sco edrfi d pk`c`i:      

Gdgpdrds Pkgpmktks Kotdrcgd`is Qdmmds ^istks uocacmd  Dscstkotks pdrd prksc`cug