12 sales ready email templates you can send today
Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Using emails to increase sales productivity . . . . . . . . . . . . . . . . . 4 The best time to send emails . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Maximize open rates with these 7 subject lines. . . . . . . . . . . . . . 7
Kick-o your sales eorts with these 12 sales email templates. 8 Follow up email templates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Reaching the right contact templates . . . . . . . . . . . . . . . . . . . . . . 12 “I’m not interested” templates . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
12 sales ready email templates you can send today SuperOfce AS © 2016 www.superofce.com
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Introduction Creating and crafting a well-written email is not as easy as it sounds. The email needs to be eective and at the same time, you want it read and then you want to start the conversation. How do you get this done without the intended reader hitting “spam” or “delete”? This guide helps you to eliminate all the challenges around sending and getting your sales emails read. We will cover how to make your emails stand out from the crowd, as well as when the best time is to send your emails.
And since we know that time is money, we help you to save more time by providing you 12 ready-made sales email templates that you can begin immediately using for prospecting, reaching the appropriate person, following up and re-engaging a disinterested party.
12 sales ready email templates you can send today SuperOfce AS © 2016 www.superofce.com
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Using emails to increase sales productivity As a sales person, you only spend 22% of your time on selling, which means you spend most of your time on things like admin tasks, meeting preparation, travel and updating contact information in CRM software.
You also spend a lot of your time on research and prospecting. In fact, research by CSO Insights found that sales people can spend up to 50% of their time on prospecting! Your time is valuable. When you nd a new prospect, you need to make sure:
1
You reach them at the best possible time
2
They open and read your email
3
They respond to your email
Once you have achieved these three things, you can then add this contact into your sales activity list.
But in between nding a new prospect and hitting the “Send” button, you need to make sure that you’re contacting the prospect at the best possible time. In the next section, we will take a look at when the best time to send an email is.
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The best time to send emails Sales emails are essential when winning over prospective clients. Reaching out over email helps you promote your business and - hopefully - close more deals. There are many theories out there about the best time to send sales emails. We will provide you with three tips to guide your sales email schedule.
1. Wednesdays and Thursdays are the best days to send sales emails The day of the week you choose to send a sales email is critical. There is no use in sending an email on
a Friday afternoon, as business people in the oce are likely gearing up for their weekend. Likewise, sending emails rst thing on a Monday won’t go down well either, as people are still reeling from the weekend and planning the week ahead.
However, some days are more successful than others. A study by LeadResponseManagement.org found that Wednesdays and Thursdays are in fact the best days of the week to send out sales emails.
Can you guess the worst day of the week? Of course you can - it’s Friday!
Best days of the week to send sales emails Monday
2.31
Tuesday
2.4 2.8
Wednesday Thursday Friday
2.5 2.24
Other sources have also backed up the claim that Wednesdays and Thursdays are in fact that best days to send sales emails. By this point, people have had enough time to settle into their working week and take care of pressing matters, without your email feeling like an interruption.
12 sales ready email templates you can send today SuperOfce AS © 2016 www.superofce.com
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2. Send morning emails between 8 and 9 a.m. Sending an early morning sales email gives you a better chance of being rst in with your pitch. But even still, timing is everything. Remember that prospects’ mornings are likely to be spent prioritizing for the day ahead. With this in mind, emailing at the optimum time in the morning will return better results. When you think about the structure of the typical oce day, you’ll realize that most managers and their bosses get in rst. Early-starting employees trickle in next and nally the receptionist (if the oce has one!) shows up. If you send your email before 9 a.m., you’re more likely to directly connect with a senior sta member who might be in the oce early. These are the decision makers of the business and the people with the power to buy. These are the people you need to be reaching!
3. Avoid lunchtime hours Sales emails that result in the least amount of contact are made during lunchtime. This means the time running up to and right after lunch is probably the worst time to be clicking the “send” button. It’s best
to leave these hours alone and focus on researching potential clients and prospective leads. Oh and of course, eating your own lunch too! Now you know the best times to send a sales email, let’s dive right into how to get your emails opened.
12 sales ready email templates you can send today SuperOfce AS © 2016 www.superofce.com
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Maximize open rates with these 7 subject lines When you spend as much time as you do prospecting, you need to make sure that your emails are read, and not deleted. The sender name and subject line of your emails are the most important factors in getting them opened
and read. For example, 64% of subscribers say they are likely to read your email because of who it’s from, and 47% of email recipients open an email based on the subject line.
Reasons for opening an email 64% 60 47% 40
26% 20
14% 4%
0
Sender name
Subject line
Oer
Info paragraph
Expected length
to be short, or long? Should it be descriptive or
• {their name}, is your {your product type} tool working for you? • {their name}, quick question?
vague?
• {their name}, let’s connect
Sender name: For the sender name, use your
We’ve tried to keep the subject lines short as
own name. It adds a personal touch and an email
shorter subject lines get better open rates. Ideally
from a person is much likely to be read than
you want 8 words as anything more will result in
compared to
[email protected] or “no reply”.
fewer opens.
Subject lines: As for subject lines, we’ve created
Another tactic we’ve used in the subject lines is
7 quick and easy subject line templates below to
to use personalization. Personalized subject lines
help you get your email opened up and read:
generate 20% more opens than email subject
Whose name should you use to send the email? And what about the subject line - does it need
lines that don’t include it.
• • • •
{their company name} + {your company name} Looking for best {your product type} contact Appropriate person? How is your {your product type} working out?
12 sales ready email templates you can send today SuperOfce AS © 2016 www.superofce.com
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Kick-o your sales eorts with these 12 sales email templates OK, let’s say that you’ve got a list of email addresses of people who have requested that you contact them at one time or another. How do you reach out to them? In this next section, we provide you with 12 sales email templates to help you get a reply.
Outreach email templates To begin with, we will start with cold outreach templates. These are people who do not know you, and may not have even heard of your company. These email templates are to help you get your foot in the door and open up a conversation.
1
2
Outreach #1
Outreach #2
Hi {their name},
Hi {their name},
My name is {your name} with {your company}.
I’m trying to gure out who is in charge of [what you do] there at {their company}.
We help {their company type} with
Would you mind pointing me towards the
{how you help clients}.
right person please, and the best way I might get in touch with him?
I wanted to learn how you handle {things your company handles} at {their company} and show you what we’re working on. Are you available for a brief call at {time options}?
12 sales ready email templates you can send today SuperOfce AS © 2016 www.superofce.com
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3 Outreach #3
4 Outreach (if you have a mutual contact) #4
Hi {their name}, My name is {your name} and I’m {job title} at
Hi {their name},
{your company}. We help companies {explain
{mutual contact name} told me today that you
what you do}.
two were talking about how tough it is these
I wanted to learn how you currently handle {things your company handles} and show you what we’re working on. Are you available for a quick call tomorrow afternoon?
days to {insert challenge}. It’s a big issue that all {their industry} companies face right now. I’ve got some ideas you can implement fairly easily that should have a positive impact on {how to solve the challenge}. Would you like to schedule 30 minutes to talk some more about this?
At this point, there will be one of three responses: 1. No reply (requires you to follow up) 2. Wrong contact (requires you to nd the right contact) 3. Not interested (requires you to keep the conversation going) We’ll show you how to handle each situation using the following templates.
12 sales ready email templates you can send today SuperOfce AS © 2016 www.superofce.com
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1. Follow up email templates Don’t worry if you don’t receive a reply, all is not lost. In fact, this is where most sales people give up! In fact, 70% of unanswered sales emails are not followed up on!
Percentage of sales emails that are not followed up on #5 #4 #3
1%
3%
7%
#2
19%
#1
70%
Think about your last sales email; how many times did you follow up?
The conversation doesn’t stop at the rst attempt of your sales email. Don’t be shy to try and try again. And even if you follow up one time, there’s a 21% chance of getting a reply. On average, business people receive 115 emails per day. That’s a lot of emails so the prospects you reach out to won’t have time to respond to all of them.
Therefore, it’s OK to follow up. These follow up email templates will help you get the prospects attention and reignite the conversation.
12 sales ready email templates you can send today SuperOfce AS © 2016 www.superofce.com
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1 Follow up email #1 Hi {their name}, is the below of any interest to you?
2 Follow up email #2 Hi {their name}, Drop me a note if you caught the email below;
I know you’re busy! I’d love to talk a little bit more about {their
company}, yourself, and any ways in which we can collaborate. A phone call or Skype call would be a pleasure.
3 Follow up email #3 Hi {their name}, I didn’t hear back from you last week when I was looking for the appropriate person managing your [industry] department. That’s
not a problem. If it makes sense to talk, let me know how your calendar looks. If not, who is the appropriate person?
12 sales ready email templates you can send today SuperOfce AS © 2016 www.superofce.com
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2. Reaching the right contact templates What happens if you’re looking for the right contact but can’t seem to nd it? If you’re like us, then you most likely run into this scenario often. However, this is a real opportunity to connect with more than one person at a company and start the conversation and nd the right person. And we’ve got you covered with the following templates.
1
2
Reaching the appropriate person #1
Reaching the appropriate person #2
Hi {their name},
Hi {their name},
We have a service that we think can really
This is {your name} with {your company}.
help {their company}.
I wanted to introduce myself, as {their company}’s {your product type} looks similar to many of the businesses we work with every day.
Would you guide me to the person responsible for [relevant department your
service empowers — “marketing, sales, customer service”} and let me know how I might get in touch with them? at {time options}?
3
While I’ve got your attention, we’d love if you guys gave {your company} us a try. Our customers are using us to do things like {list of benets your company helps clients achieve}. I’m assuming you’re the best person for this
– If not, who would you recommend I speak with?
Reaching the appropriate person #3 Hi {their name}, My name is {your name} with {your company}. We help {their company type} with {how you help clients}. I wanted to learn how you handle {things your company handles} at {their company} and show you what we’re working on. Are you available for a brief call at {time options}?
12 sales ready email templates you can send today SuperOfce AS © 2016 www.superofce.com
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3. “I’m not interested” templates When you spend all this time prospecting, there’s nothing more demotivating than receiving the dreaded “I’m not interested” response. And that’s it! End of conversation… But does the prospecting end there? The answer to that is a resounding NO! We’ve created two simple templates that you can copy and paste for the next time you read “not interested”.
1
2
Not interested email #1
Not interested email #2
Hi {their name},
Hi {their name},
I understand your position, but I wouldn’t follow up with you if I didn’t strongly think that {your company} can help {their company} solve {challenge #1} by {product benet #1} and {product benet #2}.
Okay, I get it. It sounds like it’s not the best timing right now. However, I’m convinced that {your product} is something that is going to help your business be even more successful.
I can promise you that {your product} is going
That’s why I’ve included some examples
to be an industry standard. By choosing to
(include 2-3 case studies) of how {your
not implement it, you’re putting your business and your ability as a {their department} person at a disadvantage.
product} can help you {product benet #1} and {product benet #2}, and I’ll touch base in a month or so to update you on what’s new.
Let me know if you want me to jump on a call so I can walk you through what we do.
12 sales ready email templates you can send today SuperOfce AS © 2016 www.superofce.com
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Reach decision makers through relevance The “I’m not interested” emails are great because they keep the dialogue open and it gives the prospect exactly what they want.
When decision makers were asked what they consider essential when receiving a sales email, 9 in 10 said that emails personalized to their company’s industry (e.g. knowing their business, changing industry needs or technologies) is absolutely essential when sales people reach out to them. And when decision makers were asked how likely they are to respond to sales emails, the study by LiveHive found that by including customer case studies these decision makers were more likely to reply.
“I am more likely to respond to sales emails when the email includes …” 40
39% 30%
30
28%
28%
26%
20
9%
10 0
Customer case studies
Industry articles
White papers
Company brochures
12 sales ready email templates you can send today SuperOfce AS © 2016 www.superofce.com
Videos
No content
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Conclusion It’s important that you spend as much time on selling as you can. But when half of your time is being spent on prospecting, you need to make sure that it is time well spent and not wasted.
Use these 12 sales email templates to reach new people, follow up and handle replies from those who are no longer interested. Sales is a numbers game. The more people you reach, the more people you sell to. These sales templates will help you reach more people, and by uploading them into your CRM software, you will become more productive, reach more people and eventually, close more deals.
12 sales ready email templates you can send today SuperOfce AS © 2016 www.superofce.com
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About SuperOce SuperOce is the leading European supplier of CRM solutions. Loved by over 11,000+ happy customers, SuperOce is the preferred choice.
+20 years CRM experience and still growing strong SuperOce has been the CRM business for +20 years and still growing strong. This shows our dedication to the development of great CRM software and our commitment to our base of customers.
Award winning usability One of the biggest hurdles of CRM adoption is whether or not the users will use the software. As a 3 time winner of the PC World “Best in Test” award, SuperOce proves again and again that it’s a great choice for businesses who want a proven, rock solid CRM solution that people are willing to use.
Ability to choose the version which best ts your business SuperOce comes in a cloud version and an on premise version, so no matter what your size, we’ve got a deployment solution for you.
Many customization and integration possibilities Unlike other packaged software, SuperOce lets you modify, remove and embed your own setup through settings and preferences to get the software to work the way you do.
Your partner for success We ensure that you have all the elements you need for success. Access our community
of users, partners, experts and consultants through forums and blogs. Our videos, white papers and other documentation are our commitment to helping you practice great customer relationship management.
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Please call us on +47 23 35 4 000 Or you can email info@superoce.com
Simple Driven by a passion for customer relationship management, SuperOce is one of Europe’s leading suppliers of CRM solutions to the business to business market. Our sof tware supports the individual user in achieving stronger sales, marketing and customer service productivity.
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