November 23, 2022 | Author: Anonymous | Category: N/A
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101 Ways Ways to Write a Tweet
It all begins with an idea…
Welcome. Thank you for purchasing 101 Ways to Write A Tweet.
This book is a compilation of the best ways to write tweets. To put 101 Ways together, I sat down and interviewed some of the biggest accounts on social media. The goal was to find out how they produce content. It is a look behind the scenes. It is a look into their laboratory. This is powerful knowledge because it is everyone's best practice. It is everyone’s playbook... and now it is yours.
If you use this book wisely, you will never run out of ideas. You can literally turn to any page and write multiple tweets based on each method. The key is to not just use the knowledge but to put it into action. After you put it into action, pay attention to what methods work for you. Pay attention to how you come up with ideas. Pay attention to what words resonate with your audience.
The goal is to not only show you what we do but to make you more aware.
A few do’s and don’ts before you get started….
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DO ttake ake notes. notes. Alwa Always ys keep keep a pen a and nd paper paper ha handy ndy.. Ge Gett in the habit of writi writing ng down down ideas. ideas.
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DO ge gett com comfor fortab table le creat creating ing.. I aim tto o write write at lleas eastt 10 tw tweet eets s per day day (p (post ost best best 3 or or 4).
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DO fi find nd a great great locati location on to write write from. from. G Great reat locati locations ons he help lp yo you u come up with with ideas. ideas. An op optimal timal locat location ion will allow you to get to your thoughts. The best ideas will come to you when you are able to think.
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Do N NOT OT c consume onsume low-quali low-quality ty c conten ontent. t. Tur Turn-of n-offf mass mass m media. edia. Consu Consume me only only tthe he best best content content.. Po Poor or ideas will not inspire readers. Remember the adage, you are what you eat. eat.
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Do N NOT OT b be e afraid afraid to m make ake m mistak istakes. es. It’ It’s s ok to m make ake m mista istakes. kes. Focus on tthe he pr process, ocess, less on the the outcome. You You want to get in the creative flow. Remember Remember,, not everything has to be perfect.
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Do N NOT OT copy copy the the tweet tweets s use used d as ex examp amples les.. Use Use the them m as a m ment ental al start starting ing poin point. t.
Best of luck to you,
Dino | The Art of Purpose
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101 Ways Ways to Write a Tweet Table of Contents Conventional Ways to Tweet
Finding Inspiration
1. The Platitude 2. The Story-Platitude Story-Platitude 3. I Have a Rule… 4. Repeat After Me Tweet 5. The Before and After 6. Make It Your Thing 7. Make It a Theme 8. Stream of Consciousness 9. I Don’t Know Who Needs to Hear This... 10. Tell a Story 11. Harsh Truth 12. Life Hack 13. Good Morning Tweet 14. Ask yourself... 15. By age ____ you should: 16. Define Important Words (in your niche) 17. Tweet About What Everyone is Thinking About 18. The Actionable Tweet 19. The Simplified Blueprint 20. Clickbait 1-Liners With a Redirect 21. Tell Tell No One (but tell everyone) 22. In 6-months You Can Accomplish Anything 23. What Are You Doing? 24. The Reality Check
50. Tweet in the Shower 51. Tweet With Music 52. Tweet in Nature 53. Go for a Daily Walk 54. Tweet About Co-Workers 55. Tweet About Your Spouse 56. Leverage Ideas from a Video 57. Start with a Picture 58. Tweet on the Run 59. Use Your BEST Tweets as Inspiration
Essential Formats 25. Make a List 26. Ask a Question 27. Ask a Question (with a limitation) 28. Use a Quote 29. The One-Liner (with Value Follow-Up) Threads 30. The List Thread 31. The Story Thread 32. The Origin Story 33. Use Book Notes to Create Ideas for Threads 34. The Accomplishment + Value Thread Polarizing Content 35. The Overrated Tweet 36. The Underrated Tweet 37. The Polarizing Platitude 38. Past vs Present 39. The “Logging Off” Tweet 40. Things that do, things that don’t 41. Less vs. More 42. Make a Comparison 43. Highlight a Difference (contrast) 44. Make Some Waves 45. Have an Unpopular Opinion 46. Have an “Unpopular” Popular Opinion 47. State an Unpopular Fact 48. Tell an Uncomfortable Truth & Make the Fear Real 49. Uncomfortable Facts
Methods 60. The Hard Sell 61. The Soft Sell 62. Search for HOT words 63. Repeat Your Message 64. Tweet Analogies 65. The Sports Analogy 66. The Journey Tweet 67. The Authority Tweet 68. Talking to Narcissists 69. The Milestone Tweet 70. The Milestone Tweet with Contrast 71. Write to someone... 72. Rewrite Old Tweets Based on Style/Format 73. Provide the Definition 74. Say It With Repetition 75. Say It With Alliteration 76. The 3-Line Rhyme 77. Appeal to Nostalgia 78. This Is My Why 79. Use Visuals Unconventional Ways 80. Look at What Haters Hate, Then Tweet That 81. The I Hate My 9-5 Tweet 82. The Shame on You Tweet 83. The DM Tweet 84. The Acronym Tweet 85. 3000+ Likes with 6 Words 86. Tweet Satirically 87. The BS Excuse 88. Post Receipts 89. The Bad Advice Tweet More Conventional Ways to Tweet 90. Talk About Why 91. Solve a Problem 92. Share Interesting Facts 93. The Juxtaposition Tweet 94. Tweet About Books 95. Tweet About What You Learned from Books 96. The % Tweet 97. Lessons Learned from Famous People 98. The Profound Tweet 99. The Shoutout (Parental Advisory Warning) 100. The Celebration Tweet
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101 Ways to to Write a Twe Tweet et - Conventional Ways to Tweet
1. The Platitude
Let’s start with the most conventional tweet: The Platitude.
Platitudes often get a bad rap on Twitter. It is because they do not feel authentic to the majority of serious consumers on the platform. People are primarily on Twitter to make connections and platitudes exist to increase engagement. I don’t recommend tweeting platitudes all day on your timeline, but every now and then is fine. Just make sure the advice is somewhat actionable. You don’t want to turn into a full-time fortune cookie account.
NOTE: Consume NOTE: Consume great content to make your platitudes feel more unique.
Guidelines
1. 2.
Fo Focus cus on prov providi iding ng o one ne-si -singu ngular lar tru truth th to to yyour our aud audien ience. ce. Crea Create te a p pict ictur ure ew with ith wo word rds. s. Av Avoid oid be being ing gener generic. ic.
3.
Ut Utili ilize ze pla platit titud udes es tto o brin bring g aw awar aren eness ess to yyour our acc accoun ount. t.
Examples
You can always add a follow up tweet and turn the platitude into a thread. The tweet on the right ⇨ went went viral so I used it as an opportunity to dive deeper into the subject. This will make you sound more authentic.
Who doesn’t love timel ess ess advice?
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2. The Story Platitude by Get Paid Writing (@getpaidwrite) This is one of my favorite tricks.
Platitudes get great engagement, but anyone can post a platitude. The trick is to make your platitude something that only you could post by blending it with your story. The best way is to briefly tell your story, then conclude with the “lesson” at the end (the platitude part).
GPW’s Guidelines
1.
Thin Th inkk of of an an impo import rtan antt mom momen entt in in you yourr lif life.
2.
Think Th ink of a pla platit titud ude e tha thatt rela relate tess to to the the st story ory..
3.
Finish the tweet with the platitude. Use the platitude as the moral of the story.
Example Here, I took two pretty standard platitudes: “Failure is just the next step to success.” “It's never too late to change your path.” path .” But I mixed them in with my story to illustrate it. This makes it more relatable and much much more more effective.
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3. I have a rule…
I have a theory… people theory… people secretly love rules. rules. I learned this while teaching public school for 20 years. When you give children firm rules, they perform better. Adults are not much different. I believe most people innately crave structure, and because of this, tweets that involve rules are powerful. You can give the audience one rule or you can make a list of rules. It doesn’t matter. Your goal is to frame the rules in a straightforward, yet interesting way.
Ideas: I Ideas: I have a rule, rules for young men, rules for life, the blueprint to wealth, rules for trading stocks... these are all examples of frameworks for “rule” tweets.
Guidelines
1.
Th Thin inkk of an as asse sert rtiv ive e st stat atem emen ent( t(s) s)..
2.
Co Conf nfid iden entl tlyy exp expre ress ss your our ide idea. a.
3.
Tell ell e eve very ryon one e tthi hiss iiss yyou ourr rrul ule. e. Ow Own n iit. t.
Examples
Both lists and single ru rules les work very well. Use the word “I” for extra emphasis.
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4. The Repeat After Me Tweet by Steve Adcock (@steveonspeed)
People love inspirational tweets if they are written in a fun and creative way. Positive and inspirational tweets do well, but including “Repeat after me” at the top of the tweet helps to capture the attention of your audience (because few Twitter accounts use this strategy).
Try to hit on what your followers are struggling with at the moment. If you do, they will probably RT your tweet, but will definitely comment, comment, which will boost your tweet’s engagement.
Steve’s Guidelines
1.
Alwa Always ys incl includ ude e “R “Rep epea eatt af afte terr me me”” a att th the e ttop op..
2.
Mak Make e the these se twee tweets ts pos positi itive ve and ins inspir pirat ation ional. al.
3.
Hit Hit on wha whatt yo your ur ffol ollo lowe wers rs a are re sstr trug uggl glin ing g with with..
4.
Ex Extr tra a cr cred edit it:: Pr Prov ovid ide e enco encour urag agem emen entt in the the comments.
Example “This tweet was fun, inspirational and hit home for many people who are struggling with defining their purpose in life (hint: almost everybody everybody struggles struggles with this).” - @steveonspeed
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5. The Before and After by Your Your Friend Frie nd Andy (@OhHaiAndy) I like the before and after tweet for a few reasons. It's a great way to do a humblebrag and establish some credibility and show success. But more than that, it's a great way to frame that success with how far you've come. That makes it relatable and accessible. The other big reason I like these tweets is it lets you apply it to the reader with a directive like "you can do this too" or "if you think you can't do this, you're wrong." It's true, gets them fired up, and is an engagement powerhouse. The other beautiful thing about these tweets is they are follower magnets. People love numbers, accomplishments, rags to riches, etc.
Andy’s Guidelines
1.
Th The e be befo fore re a and nd a aft fter er n nee eeds ds tto o ha have ve a fa fair irly ly ssta tark rk difference between them.
2.
The "a "afte fter" r" needs needs to be imp impre ress ssive ive in som some e ccapa apacit cityy.
3.
You nee need d a goo good d cclos loser/ er/end ending ing to tthe he twe tweet et ttha hatt ma make kess it instantly inspirational/applicable to the reader.
4.
Watch atch th the e follo ollowe werrs roll oll in in..
Example
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6. Make It Y Your our Thing Tweet about the same subject so often that it begins to become associated with your brand. Make sure you pick a subject that is both appealing and relatable to what you tweet about. You can gauge if it’s a good direction based on how your audience responds. Good engagement means you should keep tweeting about it. Your goal is to make this idea stick to your brand.
NOTE: Choose NOTE: Choose wisely. Make sure this is a positive association.
Guidelines
1.
Pic Pickk a su subje bject ct tha thatt is a pos positi itive ve a ass ssoci ociat ation ion for for your your bra brand nd..
2. 3.
Watch en eng gag agem emen entt car care efull fullyy. Do n not ot llet et u up. p. Twe Tweet et abo about ut tthi hiss su subj bject ect co cons nsta tant ntly ly..
Examples
“Intelligent People” tweets do well for me. So, nat urally urally I keep tweeting about tweeting about it. Somehow I’m able to pull it off. of f.
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7. Make It a Theme by Joey (@thepsypren (@thepsyprenuer) uer) I had a daily tweet series called Psychology Fact of the Day. I kept it going for almost 400 days, then ended it. I’d share a quick fact about cognitive science and if there was room, examples of its effects or ways it could be applied. It helped cement me as the psychology guy in our community. People knew those would be coming every single day.
An easy way to get get content content was by reading reading books, books, articles, articles, and research research papers. papers.
Joey’s Guidelines
1.
Re Read ad an an in inte tere rest sting ing pie piece ce o off co cont nten entt rela relate ted d to yyou ourr nic niche he..
2. 3.
Pick Pick a ssen ente tenc nce e or tw two o abou aboutt a ccon once cept pt yo you u rrea ead. d. Sh Shar are e it w with ith the headli headline ne < he> Fa Fact ct o off th the e Da Dayy (n (not ote, e, iitt doesn’t have to be a fact).
Examples
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8. Stream of Consciousness
This is my new favorite way to write tweets. Pick a topic and rattle off about a paragraph worth of information. I think of this tweet like like a form of a brain dump. The end result should feel like you are talking directly to the audience. There is no formatting. Just mix long and short sentences to create rhythm. You want the end result to exude passion and authenticity.
NOTE: I NOTE: I prefer to write this in one big block of text. It helps keep the energy moving.
Guidelines
1.
Pic Pickk ssub ubjec jectt ttha hatt p peop eople le are are e emot motion ionall allyy ttied ied to to..
2. 3.
Writ rite ed down own yo your ur iidea deass q quic uickly kly (o (orr use use vvoic oice en not otes) es).. Ed Edit it tthe he tex textt while while alt altern ernat ating ing long/s long/sho hort rt ssen ente tenc nces. es.
4.
Avoid oid ccom omma mas. s. Jus Just u use se peri period ods. s.
Examples
Alternating between long and short sentences wil wil l create rhythm. The audience will feel the energy.
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9. I don’t know who needs to hear this...
I don’t know who needs to hear this but, “I don’t know who needs to hear this” tweets perform very well on the timeline. This is a meme that has been used for a long-time on Twitter but it still works. This meme has a rare combination of exuding energy while creating suspense.
These tweets are also easy to write. Just title the post, “I don’t know who needs to hear this” and provide one piece of advice. In the tweet below, I combine it with “#8 Stream of Consciousness” to give it even more energy. Your advice can be serious or you can even turn it into a joke.
Guidelines
1.
Th Thin inkk of on one e ssub ubje ject ct yyou ou wa want nt to talk talk a abo bout ut..
2.
Titl Title e it “I d don on’t ’t kkno now w wh who o ne need edss tto o he hear ar tthi his” s”..
3.
Pu Putt som some ee extr xtra ae ene nerg rgyy int into o tthe he body body of the twee tweet. t.
Examples
This tweet performed very well even w iith th a typo
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10. Tell a Story by Middle Aged Survivor (@aged_survivor)
To me, a great tweet is a cross-section between good storytelling, genuine personal experience, and pertinent topics of the day. Platitude tweets as always will get engagement. There are a number of topics that everyone should hit every week because to keep engagement high. However, to make a great tweet that brings in highly engaged followers, you must tell a story from your own experience that will resonate and touch the sore spots in people's lives.
Telling a story will bring followers and build relationships. Some have brought me over 100 new followers. On top of that, I’ve received DM’s requesting some personal advice or coaching. People feel like they know you when you open up. Don’t be afraid to dip into your personal experiences, even the painful ones are gems of wisdom that can help inspire others.
Guidelines
1.
Wh When en yyou ou tel telll a ssto tory ry yyou ou wan wantt to to be au auth then enti tic. c. Be honest with your audience.
2.
Express emotion.
3.
Tie th the e ssttory ory tto o th the lle ess sso on.
Examples This tweet about my life brought me over 100 follows and I made connections with people in DMs.
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11. Harsh Truth This might be hard to believe but many of the people who consume information on Twitter are on the platform because they want to be told what to do. They are seeking guidance. A harsh truth is an excellent frame that helps prod people to making needed changes. It is straightforward advice.
NOTE: Harsh truths are powerful because deep down we know they are true.
Guidelines
1.
Titl Title e yo your ur po posst Ha Harrsh Truth ruth..
2.
Give Give yo your ur tak take. Ge Gett rig right ht to th the ep poi oint nt..
3.
Do Don’ n’tt ho hold ld b bac ack. k. R Rem emem embe berr, th the e tr trut uth h hu hurt rts. s.
Examples
You can’t argue wit h this logic...
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12. Life Hack Life Hacks are a nicer way of saying “Harsh Truth”. Again these tweets do well because many people are on Twitter with the sole purpose to improve their lives. View Life Hack tweets as a kinder and gentler way of helping other people.
When you write this tweet think of giving your audience a reminder and tell them exactly what they need to do. These tweets should be framed under a “no excuses” mentality.
NOTE: These types of tweets are highly relatable and retweetable.
Guidelines
1.
Titl Title e yo your p pos ostt Lif Life e Ha Hack ck..
2.
Give Give yo your ur au audi dien ence ce a com comma mand nd..
3.
Optional: Add a third line that explains the command
Examples
Begin the second line wit h a verb. It will feel actionable.
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13. Good Morning T Tweet weet The Good Morning tweet has the sole purpose of greeting your audience in the morning. I like these tweets because they had a bit of personality to the timeline. It is like you are speaking with your audience. Who doesn’t like being greeted in the morning?
There are many ways to write one of these tweets. To start ask yourself, “what “ what would my audience what to hear in the morning?” morning?” You can give a piece of advice that involves a morning routine or simply wish everyone a Good Morning. Including humor also works well for these types of tweets. For extra spice, use the “Good “Good morning to everyone except ” template.
authentic. Write these tweets in the morning toward your time zone. NOTE: Be authentic.
Guidelines
1.
Wh What at does does your your aud audien ience ce want want to hea hearr in th the e morn mornin ing? g?
2.
Aim Aim ffor or si simp mple le th thou ough ghts ts du duri ring ng th the em mor orni ning ng..
3.
Write rite an and d ssen end d the these se twee tweets ts in th the em mor orni ning ng..
Examples
This sarcastic meme is very effective. effective.
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14. Ask yourself... by Tacitus Crowe (@T (@Ta acitusCrowe) The Ask Yourself tweet drives discussion like a question tweet while also making the reader feel good for hitting the like/retweet button. This is a 2-part tweet that addresses a negative action and then a question (to yourself). The question you ask will provide a solution to your problem.
Part 1: State 1: State a negative action (the more inherently negative, the better). -
Toxic wo work cu culture
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Spending mo money on on st status
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Trading time for cash
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Consuming junk media
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Arguing with ot others
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Frie Frien nds who brin ring you down
Part 2: Then have the reader ask themselves a question that offers a positive outcome. -
Is this worth my time?
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What do do I gain from th this?
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What What will will thi this s ach achie ieve ve in the the lon long g run run? ?
Tacitus’ Guidelines
Examples
1.
Pick Pick a ttop opic ic wi with th a n neg egat ativ ive e beh behav avio iorr.
2.
As Askk a ssel elff-re -reflec flecti tive ve qu ques esti tion on..
3.
Ke Keep ep tthi hiss tw twee eett sh shor ortt & str strai aigh ghtt to to th the ep poi oint nt..
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15. By age __ you should: Full disclosure, I didn’t create this meme and I can’t tell you where this came from. All I know is that it WORKS I think it works because it gets a visceral reaction from the reader. This is what you “should” have accomplished. Some people will feel great when they read this, others not so much. Some people hate being reminded about what they “should” have done. All at the same time, these tweets come across as sage advice to younger readers.
NOTE: Prepare yourself for some negativity. Some will not be happy with your “advice”.
Guidelines
1.
Titl Title e yyou ourr p pos ost, t, “B “Byy a age ge __ ____ __ yo you u ssho houl uld” d”
2.
Pick Pick a rou round nd nu numb mber er for the the a age ge..
3.
List List 5 th thin ings gs yyou ou ssho houl uld d ha have ve acco accomp mpli lish shed ed.. They don’t all need to be serious.
4.
Th This is list list requ requir ires es no las last llin ine. e.
Examples
38 Quote tweets. Some people weren't happy. happ y.
This tweet generated +70 comments. comm ents.
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16. Define Important Words (in your niche) by SaveY Sav eYourSons ourSons (@SaveY (@SaveYourSons) ourSons) Simply offering your definition definition of a ‘hot’ word in your niche can go a long way toward getting impressions and followers. Do you talk about marketing? Great. Define it in a unique way. “Marketing is really just ….” Do you talk about financial independence? Define it. “Financial independence means no longer having to xyz….”
These types of tweets always spark conversation. The conversation is great for impressions. And they allow you the chance to look like an expert or a thinker in your niche.
Note: Don’t Note: Don’t simply use the dictionary definition for these. They have to include your unique unique thoughts. They must include your twist on the definition. The idea is to make people think, ‘oh yeah, that is a is a better way to think about xyz topic!”
Guidelines
1.
Ch Choos oose ew wor ords ds ttha hatt mi migh ghtt mean mean llot otss of dif diffe fere rent nt th thing ingss to different people.
2.
Be as asse sert rtiv ive e iin n yyou ourr d de efi fini niti tion on..
3.
En Enga gage ge w with ith co comme mment nter erss who who of offe ferr th their eir own opini opinions ons..
Examples
These tweets help establish authori tty y because you are the one giving the definition.
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17. Tweet About What Everyone is Thinking About by Get Paid Writing (@getpaidwrite)
Tweets are most successful when they’re relatable. And they’re most relatable when you tweet about what everyone is thinking about. Look for major holidays or big events. Then tweet about them. It doesn't need to be direct, but if it’s related to the event in some way people will connect with it.
If everyone is already thinking about your tweet topic before they see it then your work is done.
GPW’s Guidelines
1.
Pay at atten enti tion on to big big ev even ents ts..
2.
Twe weet et abo about ut wha whatt peop people le ar are e alre alread adyy talk talking ing abo about. ut.
3.
Give Gi ve yo your ur ow own n un uniq ique ue op opin inio ion. n.
Example
I tweeted this on Valentines Day when everyone is thinking about love, women or relationships ⇨
I tweeted this during Mother ’’ss Day (after a US Senator referred to mothers as birthing people).
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18. The Actionable Tweet by Idyllic Finance (@IdyllicFinance) The Actionable Tweet is one of my favorites because it's short, simple, and gives the reader clear steps. All it requires is one main topic that you then break down into 3-5 simple steps. The key is to pick a valuable topic, and then provide 3-5 DIRECTLY ACTIONABLE steps that the reader can pursue right away. Here are some ideas: -
Fitness
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Meditation
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Investing
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Productivity
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Budgeting
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Starting a Business
Guidelines
1.
Pic Pickk a relat relatab able le to topi picc tha thatt p peop eople le fin find d vvalu aluabl able. e.
2.
Lis Listt 3-5 3-5 simple simple st step epss the the re read ader er can can take take AC ACTIO TION No on. n.
3.
Inc Includ lude ee eith ither er a an n iint ntro ro or co concl nclus usion ion th that at to touch uches es on the wider topic.
Examples
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19. The Simplified Blueprint by Get Paid Writing (@getpaidwrite) I got this one from JK Molina. He calls it a “roadmap” but I think of it as a simplified blueprint.
Take the path to success in your field, or a project. Anything that is made up of a series of steps. Then simplify them to an absurd degree. Post it as a numbered list. The key is to make it sound so easy it’s almost unbelievable that it’s that simple (without actually being untrue).
Everyone knows that there is a bit more to it than that. But they will be inspired by the basic blueprint.
GPW’s Guidelines
Example
1.
Outline a path.
2.
Sim imp pli lify fy so it it so sound ndss ea easy.
3.
Simp Si mpli lify fy it eve ven n mor more e tha than n tha that. t.
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20. Clickbait 1-Liners With a Redirect Redirect by F F.I. .I. Squirrel (@FI_Squirrel) A fun way to to get people people engaged engaged with your content content is to hook them them in with a catchy first first line, lead lead them down a path that gets them doubting you, then redirect them at the end. The first line will draw them in while the middle of the tweet can provide edgy content that keeps them reading. Just when your reader is fired up and preparing to roast you in the comments you can redirect them to your message at the end. The closing statement can be used to deliver a humorous punchline or strong message.
The Squirrels’ Guidelines
1.
Th This is st style yle of tw twee eett ccan an be used used tto o sset et up a ccomm ommon on “bad take” or relevant trending topic.
2.
List List twee tweets ts w wor orkk we well ll a ass yyou ou ccan an g get et mor more e of an emotion reaction with each bullet point.
3.
En Ensur sure e your your st stand and-al -alon one e me messa ssage ge at the end clear clearss up your actual stance on the topic.
Example
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21. Tell Tell No One (but tell everyone) This is a counter-intuitive meme. People love it when you tell them not to talk about telling anyone anything. On the surface it doesn’t make sense but remember, people crave extra motivation to dig deeper. “Telling no one” is an effective way to channel energy. That is why it resonates.
This tweet works various ways: -
Neve Neverr te tell anyon yone yo your g go oals
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Tell nobody…
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Move in silence
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Go monk mode
-
Use th the wo word “d “disappear”
Guidelines
1.
Pick Pick a topi topicc th that at peop people le lik like tto ob bra rag ga abo bout ut..
2.
Ad Add d “T “Tel elll no on one e” to it.
3.
You ccan an tturn urn thi thiss in into to a lis list, t, o orr te tell ll a ssto tory ry.. Maybe Maybe ev even en iitt a cautionary tale. Why do you not tell anyone?
4.
Examples
Optional: Add “6-months” or “become unrecognizable”
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101 Ways to to Write a Twe Tweet et - Conventional Ways to Tweet
22. In 6-months You Can Accomplish Anything Six months seems to be the perfect amount of time. It’s not too far into the future yet it’s just the right amount of time to get things done. In our minds, it’s a timeframe that feels feasible. These tweets are flexible. You can turn them into a list or use them as a motivational tool. Combine it with other techniques. Since it’s time sensitive one of my favorite ways is to think of it as a reminder.
Note: I Note: I spent a lot of time studying the markets and and oddly enough there's a saying on Wall Street, “The Stock Market moves 6 months ahead of the news.” This meme is bigger than Money Twitter.
Guidelines
1.
Th Thin inkk a abo bout ut wh what at you you ccan an do in si sixx m mon onth ths. s.
2.
Pu Putt it in into to a tw twee eet. t. M Mak ake e a llis istt or ju just st us use e one. one.
3.
Fin Finish ish the twee tweett wit with h a li line ne ttha hatt wi will ll g get et p peop eople le moti motiva vate ted d to accomplish the task in 6-months.
Examples
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101 Ways to to Write a Twe Tweet et - Conventional Ways to Tweet
23. What Are You Doing? Everyone on social media should be comfortable with sharing stories about their life. That's the point of social media. It’s to be social. Are you doing something cool? Tweet about it. Did you just accomplish something? Tweet about it. Sharing builds relationships with your audience.
Think of your audience as a group of friends. Invite your audience into your life. Speak with them. Open up and bring them into your life It will help you stand out on the timeline.
Note: These Note: These types of tweets tend to get lower engagement (and that’s ok).
Guidelines
1.
Ar Are e you you are are d doin oing g ssom ometh ething ing inte intere rest sting ing? ? Shar Share e it. it.
2.
You ccan an p pot oten entia tially lly tturn urn thes these e in into to sto story ry thre thread adss if they they involve transformation.
3.
Ke Keep ep p per erson sonal al p pro roble blem m off off soc social ial med media. ia. SShar hare e good good sstuf tufff.
Examples
You can even snap a pic and post it with a platitude.
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101 Ways to to Write a Twe Tweet et - Conventional Ways to Tweet
24. The Reality Check by Get Paid Writing (@getpaidwrite)
Money Twitter Twitter is great. But they often make things seem way too easy. I get it, it’s great for engagement and it encourages people to start. I’ve done it too. But the flip side is that it can be really easy to see your own lack of success and give up.
I like to use examples of people who didn’t find it easy to give people a reality check. Remind them that it is going to take time to win. You You need to be willing to stick it out.
GPW’s Guidelines
1.
Find Fin d an an exa exampl mple e of of some someone one who fa faile iled d bef befor ore e the theyy succeeded.
2.
Rem emin ind d you yourr aud audie ienc nce e to to kee keep p goi going ng..
Example
A variant on this, where I use myself tto o encou encourage rage people not to be discouraged that they’re not perfect.
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101 Ways Ways to Write a Tweet - Essential Formats
25. Make a List Lists are one of my favorite ways to write tweets. They are eye-catching posts that take big ideas and organize them into an easily digestible form. Lists are also fun to write and simple to put together. Lists also have a high perceived value from the audience. People think they are getting a lot of value when they see information laid out in bullet points.
NOTE: Ask NOTE: Ask a question question at the end list to encourage encourage audience audience participation. participation.
Guidelines
1.
Pick Pick a ttop opic ic pe peop ople le wi will ll en enjo joyy.
2.
Writ rite an e eyye-c e-catch atchin ing g he head adli line ne..
3.
Writ rite e a li list st o off 5-9 5-9 bulle bullett po poin ints ts ((II pr pref efer er o odd dd n numb umber ers). s).
4.
Su Summa mmariz rize e iitt w with ith a ffina inall tthou hough ghtt or or a ask sk a q que uest stion ion..
Examples
Lists with questions can receive a lot of comments co mments (and engagement). engagement).
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101 Ways Ways to Write a Tweet - Essential Formats
26. Ask a Question Questions are the most underrated most underrated type of tweet on Twitter. Companies Twitter. Companies pay big money to perform market research on their audience. Questions are your opportunity to learn about your followers AND it boosts your engagement (comments are great for impressions). There is little downside to incorporating questions into your Twitter routine. I simply love questions.
NOTE: Just ask the question in the Tweet. Avoid giving your opinion. You don’t want to groom your audience. Let them respond naturally. You can always follow up with your opinion.
Guidelines
1.
Ask a st stra raigh ightf tforw orwar ard d qu ques estio tion n (b (bon onus us ffor or u uniq niquen ueness ess). ).
2.
READ the comments. Pay attention to answers.
3.
Write rite ffut utur ure e co comm mmen ents ts b bas ased ed on on re resp spon onse ses. s.
Examples
This post took 1 minutes to write and receiv e ed d a half-million impre impressions. ssions.
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101 Ways Ways to Write a Tweet - Essential Formats
27. Ask a question (with a limitation) This is counterintuitive but when you place a limitation on your question you get more responses. The reason is that audiences LOVE to participate when you restrict their choices because they only need to think of ONE thing. You are making it easier for them to answer.
I think of questions with limitations as a form of a writing prompt.
NOTE: When you make the questions easier to answer, you will get more responses.
Guidelines
1.
Th Think ink of a q ques uestio tion n ttha hatt p peop eople le wil willl e enjo njoyy a ans nswe werin ring. g.
2.
Use ssim imp ple direct lan ang guag age. e.
3.
Pu Putt a lim limit itat ation ion on it. (E (Ex. x. O One ne/Th /Thre ree e wor words ds or les less) s)
Examples
This post by Steve received over 1,000 1,000 comments
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101 Ways Ways to Write a Tweet - Essential Formats
28. Use a Quote Quotes are the easiest way to write a tweet since you don’t actually write the bulk of the tweet. But it isn’t as easy as it sounds. The trick is to find excellent source material. Make material. Make a list of historical figures in your niche. Then find validated quotes that have performed well (Goodreads, Twitter).
I use these sparingly (it feels like cheating) and always try to add a personal touch. I either add a painting or a personal experience or at least a thought to the quote.
NOTE: If the quote performed well on another site it is likely to perform well on your timeline.
Guidelines
1. 2.
Fin Find d iint nter eres estin ting gq quo uote tess ffro rom m iimpo mport rtan antt figu figure res. s. Us Use e quo quote tess ttha hatt a arre iin n yyou ourr n nic iche he..
3.
Optional: Add to the conversation or add an image.
4.
Re Refr frai ain n ffro rom mu usi sing ng quot quotes es to too oo oft ften en..
Examples
Add something to the convestation. convestation. How How did it impact you?
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101 Ways Ways to Write a Tweet - Essential Formats
29. The One-Liner (with Value F Follow ollow Up) by by SaveYourSons SaveYourSons (@Sav (@SaveY eYourSons) ourSons) Let’s face the truth: we truth: we all know one-liners and simple platitude-type affirmations get great engagement. If your goal is to grow your Twitter account, you are going to need to get comfortable posting these types of short, pithy statements. But let’s also face this truth: if truth: if all you tweet are simple little platitudes or one-liners, you aren’t establishing a connection with your audience. You aren’t establishing authority. And you are going to have a hard time monetizing your account because you are ultimately trafficking in low-substance, low value, dopamine hits for your readers. So what’s the solution? One way to get the best of both worlds. Use worlds. Use what I call the “value follow up”. Here’s how it works: You tweet your little one-liner. Tweet that platitude. Fire it off. Get some good engagement going. No shame in that. Then, when it’s clear you’ve got a well-performing tweet on your hands, add a follow-up tweet that further expands on the idea.
Guidelines
1.
To ge gett th the e mo most st b ban ang g ffor or yyour our buc buck, k, wait wait un until til your your sshor hortt first tweet is clearly getting traction, then follow it up with more value showing off what you know.
2.
Exp Expan and d on th the e or origi igina nall id idea, ea, show show o off ff a nu nuanc anced ed vvie iew w of the idea, tell people a story. The point is you are showing authority beyond just the simple first tweet.
Examples
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101 Ways to W Write rite a Tweet - Threads
30. The List Thread List threads ar e the easiest type of thread to write to write because they are highly s structured. tructured. If you have never written a thread a thread before start here. Pick Pick a topic that is in your niche. Title Title your thread. Spend LOTS of time coming up with a great title and and subtext. Then come up with 1 10 0 or more ideas. The more points you you include, the better. Aim for at least 10 bullet points.
Note: Make Note: Make each each point highly retweetable. This This is will increase impressions. impressions.
Guidelines
1.
Aim fo forr a cli click ck ba baity ity ttitl itle. e. Y You ourr job iiss to g get et tthe he a audi udienc ence e to ssto top p
2.
scrolling. Spend most of your time t ime on this. Come up with at least 10 poin points. ts. The more the better.
3.
Provide value under each bull bullet et point.
4.
Finish your thread with a CTA (email list or a product).
Examples
Click on posts to read thr e eads. ads.
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101 Ways to W Write rite a Tweet - Threads
31. The Story Thread
Writing threads threads are my favorite way to accounts g accounts grow row on Twitter. They break the wall be between tween you and the audience audience and give you a chance to expa expand past the limitations of 280 character s s.. Story threads threads an opportunity to open up. Share y Share your our experiences and build true fans. A well executed thread will inspire inspire others to take action. They of ten ten result in a high amount of follows.
Guidelines
1.
Reflec flectt on pa past st exp xper erie ienc nces es..
2.
Brain dump your experience onto onto paper. paper. Write about it in long-form. lon g-form. Think of it like a journ journal al..
3.
Edit the story heavily. Make it sui suita table ble for Twitter.
4.
Do not hold back but do not dece deceiive your audience. It is paramount par amount that you are truthful.
Examples
Click on posts to read threads.
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101 Ways to W Write rite a Tweet - Threads
31. The Origin Story Every superhero superhero has an origin story… why don’t yo you? u?
Origin stor ies ies are the most powerful form of story t story thread. hread. The origin is going to define y you ou to your audience. It is going to reveal how you got started starte d and what you went through to becom become e who you are now. You You want the story to be memorable so that that other accounts know who you are are..
Note: Orig Note: Origin in stories are crucial for building a brand brand on Twitter.
Guidelines 1.
Th Thin inkk a abo bout ut a p prrob oble lem m ttha hatt yyou ou fac ace ed in the past.
2.
Write everything down. Focus prim prima arily on the struggles and the solutions you came up with.
3.
Focus on your “defining” moment. moment. When did the light flip on? When did you make that chan chang ge?
Examples
Click on posts to read threads.
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101 Ways to W Write rite a Tweet - Threads
33. Use Book Notes to Create Ideas for Threads by Eddy Quan (@waronweakness)
As a brand, brand, I see myself as both as both a creator AND a curator. curat or. This is why I’m not afraid to ge gett content ideas from other sources, such such as the highly detailed boo book k notes I publish in the Vault. It’ It’s s my personal collection of notes from notes from books I’ve read in bus busin iness, ess, philosophy, and self-impro self-improvement. vement.
When I’m struggling for ideas ide as to tweet about, I just open ope n one one of my many notes, read a few fe w pages and I’ll have an idea for a tweet t weet or thread.
Eddy’s Guidelines
1.
Seek books that are relevant to your au audie dience. nce.
2.
Only pick ONE powerful idea from the b boo ook. k.
3.
Turn the idea into a tweet or a thread (E (Eg g you could turn a whole book book chapter into a thread). thread).
Examples Click on posts to read threads.
⇨
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101 Ways to W Write rite a Tweet - Threads
34. The Accomplishment + Value Thread Thread by Your Your Frie Friend nd Andy (@OhH (@OhHaiAndy) aiAndy) This thread format has worked great for me. Combine Combine a big accomplishment with a thr ead ead on how you did that, that, and you have a winning combination. combinati on. People will click the thread because because the the headline grabs their their attention. They will then follow you after after reading the value you unpack withi within n the thread.
Andy’s Guidelines
1.
Th The ea acc ccom ompl plis ishm hmen entt o orr m mil iles estton one e needs to be impressive given the context.
2.
You HAVE to make tthe he first tweet tweet borderline borderline click bait to grab attention.
3.
You have to provide real value in the thread.
4.
You need to frame the whole thing in a w way ay where the reader feels they can do it too.
Examples
Click on posts to read threads. th reads.
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101 Ways Ways to Write a Tweet - Polarizing Content
35. The Overrated Overrate d Tweet Tweet
We all love to feel superior. The overrated tweet helps tap into those feelings. When you call something overrated you begin to feel better than that thing. It gives the reader a cheap dopamine hit. Be a dopamine dealer and use it to your advantage.
Guidelines
1.
Pick ick a polar olariizi zin ng ssu ubject ject..
2.
So Soun und d ex extr trem emel elyy co conf nfid iden entt in you yourr de deli live very ry..
3.
You ccan an tie tie ov overr errat ated ed ttwe weets ets in into to a an n un unpo popu pular lar o opin pinion ion or or just flat-out flat-out ask the a audience udience w what hat the theyy think is overr overrated. ated.
Examples
Questions are effective with “overrated” “overrated” because e everyone veryone loves to give their opinion.
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101 Ways Ways to Write a Tweet - Polarizing Content
36. The Underrated Tweet
People love the underdog. Underdogs give people hope. Underdogs are relatable. Everyone wants to be the guy that rises up and triumphs against all odds. Everyone wants to feel like they can spot the new up-and-coming “thing”. Underdog tweets play to these natural instincts.
Guidelines
1.
Th Thin inkk o off a hot hot ttak ake e ttha hatt yyou ou ha have ve..
2.
Co Conf nfid iden entl tlyy labe labell it as un unde derr rrat ated ed..
3.
You ccan an u use se ssimi imilar lar lang langua uage ge w whe hen n co cont ntra rast stin ing g subjec subjects. ts. This will make it subtle.
Examples
Make a comparison by using overr ated ated and underrat ed ed at the same time.
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101 Ways Ways to Write a Tweet - Polarizing Content
37. The Polarizing Platitude by Long Term Wealth (@LTWealth) This tweet does well because it's short and to the point. To execute a polarizing platitude just write one sentence that uses opposite sounding adjectives (or adverbs) to create one unified message. This will make it stand out and it will read far more interesting that a simple platitude.
LTW’s Guidelines
1.
To m mak ake e iitt ssou ound nd pol polari arizin zing gu use se tw two o adje adjecti ctive vess ((or or adverbs) that are opposites. Use a thesaurus. The tweet cannot be long. One sentence maximum.
2.
The twe tweet et ne need edss tto ob be ee easi asily ly under underst stan andab dable le by the reader. The whole point of this tweet is to make your point as concisely as possible.
Examples
Boring investors are exciting. excitin g.
Discipline equals wealthy.
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101 Ways Ways to Write a Tweet - Polarizing Content
38. Past vs Present by Anthony Knobbe (@anthonysramblin)
Use the past as inspiration. Think of something we used to do and compare it to something we do in the present. Everyone always looks back on the past fondly. Exploit it. The goal is to make the present look absurd. The tweet has shock value.
Note: A Note: A generic format for this tweet: “We used to _, and now we __ __.” .”
Anthony’s Tips
1.
Mak Make e tthe he prese present nt da dayy ccomp ompari arison son someth somethin ing g absur absurd d
2.
about our culture or society in general. Com Compar pare e ssome ometh thing ing go good od or st stro rong ng about about th the e pas past, t, with something bad, weak, or silly of the present.
Example
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101 Ways Ways to Write a Tweet - Polarizing Content
39. The “Logging Off” Tweet by Get Paid Writing (@getpaidwrite) This is a nice variation on the callout tweet.Twitter is great but all of us spend a bit too much time on it at points. If you can gently remind people about that it can be a really powerful tweet. People will share these because they know it’s true, and they feel a little guilty about it. Sharing the tweet helps to make them feel better about it (and hopefully they log off for a bit as well). Win-win.
GPW’s Guidelines
1.
Think Th ink ab about out wha whatt you you wo would uld ra rathe therr be be doin doing g than than spending time t ime on Twitter Twitter..
2.
Give Gi ve peo people ple a rem remind inder er abou aboutt wha whatt is mor more e impor importa tant nt..
Example
These posts posts are perfect for Sun Sunday day afternoons.
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101 Ways Ways to Write a Tweet - Polarizing Content
40. Things that do, things that don’t by SaveYourSons (@SaveYourSons) This is a simple template that I’ve used to great effect. The template goes like this: Things xxx do: -
If I wrote one I would make it look like this. ⇨
Things -
strong men do: Protect their families Build muscle Live their values
Things strong men don’t do: Complain
Things xxx don’t do: -
The second list serves as a ‘punchline’ to the first list. It should be constructed for comedic or controversial effect.
Note: These should be focused on the ‘punchline’. The second list is what should make the reader feel something. They might laugh, they might agree, they might get triggered. Either way, you are eliciting a reaction. And you do it by making the second list a ‘twist’.
Guidelines
1.
Us Use e topi topics cs peopl people ea alre lready ady ha have ve op opini inion onss a abou bout. t.
2.
Do Don’ n’tt be af afra raid id to be cont contro rove vers rsia ial. l.
3.
Us Use e your your fir first st lis listt tto o set set up the se seco cond nd llis ist, t, use use your your second list as the punchline or the ‘twist ending’.
Examples
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101 Ways Ways to Write a Tweet - Polarizing Content
41. Less vs. More This is a simple comparison. When you choose the topic for less, pick something that is widely disliked (media, 9-5s, negativity) and compare it to something that is widely liked. Act like what you are comparing it to is the antidote to the problem. Finish with a strong statement at the end.
Template: Do Template: Do less of ____, do more of ____ . This will solve your problem.
Guidelines
1.
Do Less: Think about what people dislike.
2. 3.
Do more: What will cure the dislike?
Ad Add d a bo bold ld cl clai aim m ttha hatt iitt w wor orks ks all all the the ti time me..
Examples
People love comparisons. You can use pictures instead of a finishing statement.
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101 Ways Ways to Write a Tweet - Polarizing Content
42. Make a Comparison
People love to compare. It’s human nature and you can tap into this nature while tweeting.
Your goal when making a comparison is to show the difference between two different ideas. When you tweet it’s your job to build a strong frame. Make it obvious to the audience which is the best choice when you compare. You want the audience to be nodding in agreement with you.
Guidelines
1.
Pick Pick ttw wo id idea eass th tha at a are re un unrrelat elated ed..
2. 3.
Highl Highligh ightt tthe he big di diff ffer eren ence ce betwe between en th the e two two.. Le Lead ad tthe he a aud udie ienc nce e tto o th the e ob obvi viou ouss an answ swer er..
Examples
What you you rather do? Make money or make excuses. make excuses. The answer is is obvious
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101 Ways Ways to Write a Tweet - Polarizing Content
43. Highlight a Difference (Contrast)
Highlighting is very similar to comparison but this technique takes two similar subjects and contrasts the one difference between the two. When you highlight a difference, your goal is to emphasize the one word (or phrase) that sets the ideas apart.
Guidelines
1.
Tak ake e two two su subj bjec ects ts th that at are are ssim imil ilar ar..
2.
High Highli ligh ghtt tthe he on one e ssli ligh ghtt d dif iffferen erence ce..
3.
You ccan an use use ssimi imilar lar llan angua guage ge w when hen co cont ntra rast sting ing sub subjec jects. ts. This will lean into the subtlety.
Examples
Here we highlight the subtle differ ence ence by using similar similar language . This also makes the sentences sing.
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101 Ways Ways to Write a Tweet - Polarizing Content
44. Make Some Waves by Authentic Authentic Harmony Harmony (@authenticsoul44) Making waves means to cause trouble and disturb the status quo. It’s also fun.
The best way to make waves is to take two things, whether it be people or ideas, and put them in a situation against one another. Could be a comparison. Could be ___ is better than ___.
I really enjoy things that get people to think or make them feel offended because they tend to identify themselves on one side of the argument. And it is not hard to offend people on Twitter because everyone with a keyboard thinks they are a genius.
Here are some examples that you can do: -
smart vs dumb people
-
opinion vs opinion
-
best vs worst
-
wealth vs poor
Harmony’s Guidelines
1.
Pick Pick a con ontr trov over ersi sial al topic opic..
2.
Giv ive e adv dvic ice e on hot topic ics. s.
3.
Don Don’t ’t b be ea afr fraid aid to pit sides sides ag again ainst st eac each ho othe therr.
Examples
Giving parenting advice is alway s a hot topic
“____ person does this, while ____ while ____ person does t h hat.” at.”
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101 Ways Ways to Write a Tweet - Polarizing Content
45. Have an Unpopular Opinion
Most of the time Twitter can be the same advice given over and over again. It can get boring. This is your chance to cause a stir. Mix things up. I am sure you have plenty of hot takes. Share them with the world. Just be prepared to develop some thicker skin. And, make sure the opinion actually is unpopular and not something that’s common knowledge.
Warning: Do not tweet about something that can get you banned. It isn’t worth it.
Guidelines
1.
Th Think ink abo about ut w wha hatt ho hott ttak akes es yyou ou migh mightt have have.. Ma Make ke a li list st..
2.
Twe weet et a abo bout ut iit. t. R Rem emem embe berr it’s it’s ju just st wo word rds. s.
3.
Sit back. back. Read Read the comme comment nts. s. Gr Grab ab a g glas lasss of of win wine. e.
Examples
When you tweet an unpopular opinion opinio n feel free to target a rabid fanbase for more engagement.
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101 Ways Ways to Write a Tweet - Polarizing Content
46. Have an “Unpopular” Popular Opinion
Unlike the last one, this isn’t actually a hot take. This is you pretending to have a hot take. Tweet about something that is relatable and then label it an unpopular opinion. This post tends to pop because is something that everyone already agrees with but is framed differently.
Guidelines
1.
Pick ick a relat latab able le topic ic..
2.
Twe weet et ab abou outt iitt a and nd gi give ve yo your ur “h “hot” ot” tak take.
3.
Re Read ad the the ccomm ommen ents ts.. Ev Every eryone one is g goin oing g to te tell ll yyou ou tha that’ t’ss not actually unpopular. Grab another glass of wine.
Examples
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101 Ways Ways to Write a Tweet - Polarizing Content
47. State an Unpopular Fact by Steve Adcock (@steveonspeed)
A lot of people people tweet tweet about unpopular unpopular opinions opinions.. One way to make these tweets stronger and riper for engagement is to replace “opinion” with FACT. In other words, it’s not just your opinion. It’s a plain truth that most people don’t like (or accept).
Steve’s Guidelines
1.
Ma Makke tthe he twee tweett ssho hort rt and and to to tthe he poin point. t.
2.
Ma Makke th the e fac factt plai plainl nlyy obvi obviou ouss tto o mo most st pe peop ople le..
3.
Don Don’t ’t wa wave ver; r; wri write te co confi nfiden dently tly;; facts facts de deser serve ve confidence.
4.
Le Leav ave e nua nuanc nce e ffor or th the e ccom omme ment ntss (th (this is al also so encourages comments)
Example
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101 Ways Ways to Write a Tweet - Polarizing Content
48. Tell an Uncomfortable Truth & Make the Fear Real by Your Friend Andy (@OhHaiAndy) Much like an unpopular opinion tweet or a hard truth tweet, this type of tweet will get attention right away from your hot or real take. Then it will paint a picture of the danger of that truth/reality. The reader will start by thinking "is this true?" or "that can't be!" to realizing this is a real and uncomfortable fear they have and worry about.
It's a great wake up call in their timeline and get grabs attention. It's also a great way to get engagement. Everyone and their mom will want to share their opinion of why you're wrong or right and everything in between.
Andy’s Guidelines
Example
1.
Give Give yo your ur tw twee eett an ey eye e ccat atch chin ing g hea headl dlin ine. e.
2.
Hit a p pain ain poi point nt fo forr you yourr a aud udien ience. ce. Do Don’t n’t hold hold back back..
3.
Ma Makke tthe hem m fac face e rrea eali lity ty in th the e las lastt llin ine. e.
4.
Br Brac ace e yo your urse self lf ffor or iint nter eres esti ting ng com comme ment nts. s.
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101 Ways Ways to Write a Tweet - Polarizing Content
49. Uncomfortable Fact by Joey Joey (@thepsy (@thepsyprenuer) prenuer) As I got going on Twitter Twitter last year, year, I noticed the phrase phrase “unpopular “unpopular opinion” opinion” was commonly commonly used used as it would easily generate some extra engagement.
I decided to take that up a notch by writing “uncomfortable facts” - a step above opinions.
When I write them, I often make them a clear fact which goes against conventional wisdom / common knowledge.
Joey’s Guidelines
1.
Th Think ink abo about ut som somet ethin hing g you you kno know w iiss ttrue rue for for a fact fact
2.
which also goes against conventional wisdom Writ rite e ““un uncom comfo fort rtabl able e fact” fact” follo followe wed db byy tthe he th thing ing
3.
Bo Bonu nuss p poin oints ts iiff yyou ou can wri write te it iin n a wa wayy w whic hich hm mak akes es the thing it’s going against seem stupid
Examples
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101 Ways Ways to Write a a Tweet Tweet - Finding Inspiration
50. Tweet Tweet in the Shower You get your best ideas in the shower. This is a scientific fact.
The reason why is because you are isolated. You are relaxed. At the same time, you are receiving a dopamine hit. You are (usually) alone and your mind has an opportunity to wonder. This is the perfect recipe for creativity. Take advantage of this opportunity and put your ideas into words.
NOTE: If NOTE: If you are shower in the morning, I highly recommend tweeting about your upcoming day. It will be on your mind and will be easy subject material.
Guidelines
1.
Take a hot shower.
2.
Br Brin ing g a wa wate terp rpro roof of de devi vice ce in wi with th yo you. u.
3.
Pu Putt tthe he wate waterp rpro roof of de devi vice ce onto onto a lled edge ge..
4.
Le Lett idea ideass ccom ome e tto o yyou ou a and nd pu putt th them em iint nto o wo word rds. s.
Examples
I wrote this tweet in t h he e shower before m my y last day of work. It went viral and brought in over 1000 followers
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101 Ways Ways to Write a a Tweet - Finding Inspiration
51. Tweet With Music Grab a pair of noise-canceling headphones and put some music on. Any process that gets you isolated and in the zone is the perfect combination for idea creation. Classical music and Synthwave are my personal choices. Actively listen along with the music. Focus your attention on the music. The point is to get in the zone. Keep a notepad or keyboard ready. Ideas will come to you.
NOTE: Avoid NOTE: Avoid music with words. Words will cloud your thoughts. Instrumental only.
AoP’s Recommended Music
1.
Classical: Mozart, Beethoven, Shostakovich, Brahms Symphonies,
2.
Rachmaninov Piano Concertos, Liszt Piano, Hans Zimmer Synthwave: FM-84, Mitch Murder, Daft Punk (instrumental only) Young American Primitive, Morgan Willis, Timecop1983
Examples
I write most of my tweets tweets while listening listening to music. These are two examples.
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101 Ways Ways to Write a a Tweet - Finding Inspiration
52. Tweet in Nature Getting outside is another way I like to spark creativity. Getting outside is not only good for your your mental health but you can use nature as a way to find inspiration for tweets. Nature relaxes you. It puts you in a good mood. Pay attention to your surroundings. Put your observations into words.
Guidelines
1.
Ge Gett o out utsid side. e. It do doesn esn’t ’t ma matt tter er how how.. IItt can can be as simple as taking a walk in a park.
Examples
2.
Observ erve yyo our su surrou rroun ndings ings..
3.
Let you mind wander.
4.
Find Find ways tto od des escr crib ibe e tthe he beau beauty ty..
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101 Ways Ways to Write a a Tweet - Finding Inspiration
53. Go for a Daily Walk by Joey (@thepsyprenuer) I go for a daily walk outside because it helps me build a habit of going for a walk everyday. They show a bit more personally than a regular tweet and it’s a unique opportunity to teach something. It’s a cool thing that no one else does. It also helps with improvisational skills. The hardest part is that you need to be able to talk about something on short notice.
Joey’s Guidelines
1.
Ge Gett ou outt be beffore ore no noon on ((be bett tter er ffor or ssun unli ligh ght) t)..
2.
Ho Hold ld the the ccam amer era a iin n llan ands dsccap ape e mod mode. e.
3.
Attem emp pt to do it in on one e tak ake. e.
4.
Wh When en yyou ou p pos ostt it on Twit Twitte terr gi give ve it a bri brief ef summa summary ry..
Examples
Joey has been going for going for a walk and tweeti n ng g about it for over a year.
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54. Tweet About Your Co-Workers
If they aren’t paying you enough to be there then you might as well tweet on the job.
Let’s face it, the workplace setting can be boring and wildly entertaining at the same time. Scott Adams built built a social media empire empire around it. Why can't can't you? Document your 9-5 journey journey and and tweet it out into the world. What’s the worst that can happen?
Warning: Only Warning: Only do this if you are an anonymous account. We do not want to see you get fired.
Guidelines
Examples
1.
Pay ca care refu full at atte tent ntio ion n tto o th the e9 9-5 -5 rrou outi tine ne..
2.
Keep eep yyou ourr p pho hone ne hand handyy a att a all ll ti time mes. s.
3.
Do Docu cume ment nt ev even en the the m mos ostt rou routi tine ne task tasks. s.
4.
Ma Makke the the rou outi tine ne look look ab absu surrd.
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101 Ways Ways to Write a a Tweet - Finding Inspiration
55. Tweet About Your Spouse
You can make a playful joke or observation about your significant other. This observation can be positively or negatively framed. Negative observations can be powerful if the humor is also self-deprecating. This will help your tweet appear light-hearted and rooted in good nature.
Guidelines
1.
Mak Make e ob obse serva rvatio tions ns a abo bout ut yyou ourr re rela latio tions nship hip wit with h yyour our significant other other..
2.
Dr Draw aw co comp mpar aris ison onss w wit ith h the the outs outsid ide e wor world ld..
3.
NE NEVE VER Rm mak ake e yyou ourr sp spou ouse se lloo ookk ba bad. d. It It will will b be e a poo poorr reflection on yourself.
Examples
The reason why this wor ks ks is because it is also self-deprecating. self-deprecating. Ultimately,, I come across cheap. Ultimately
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56. Leverage Ideas from a Video by Subhajit (@RedilienttHuman) I saw a few accounts putting this kind of tweet to good use. So, I thought of using this format for my own brand and it works like a charm. You are going to use videos to get extra eyes onto your tweets. This is similar to how AoP uses images. Use this format whenever you need extra engagement.
How to build a video tweet:
1.
Go to Twit witte terr pa page gess th that at po post st sho short rt vide videos os (ex (examp ample le @SeeFunnyVideo, @HumansNoContext).
2.
Pick Pick a vvide ideo o that that h has as d done one we well. ll. It sshou hould ld res resona onate te w with ith yo you u and the message you want to convey.
3.
Pick Pick tthe he tweet tweet UR URLL an and d ap appe pend nd "/vi "/video deo/1" /1" to its end end.. This This way your tweet will give credit to the original creator.
4.
Craft Craft your your ttwe weet. et. Writ rite e an inc incom omple plete te thou though ghtt that that g get etss closure by the video.
5.
Examples
Watch atch as the the e eng ngag agem emen entt pou pourrs iin. n.
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57. Start with a Picture by Get Paid Writing (@getpaidwrite) Lots of people use pictures in their tweets. But generally, what happens is you come up with a tweet and then look for an image to fit. If you’re struggling for tweet ideas though, you can reverse it. Go wherever you like for good images. Instagram, Google, Pinterest, etc. I like Pinterest because it’s good at suggesting images in similar styles to the ones that I’ve pinned already. Scroll through the images, and take time to look at them. Use the picture as inspiration.
GPW’s Guidelines
1.
Sear Se arch ch for in inte tere ressti ting ng im imag ages es..
2. 3.
Look at Look at the the ima image gess and and re refle flect. ct. Thi Think nk ab about out th them. em. Wri rite te a twe tweet et wi with th a cap capti tion on for the the im imag age. e.
Example
I saw the old man in utter despair at the little girl playing the violin and immediately thought “be patient with beginners”. beginners”. This led to the tweet on the right:
This painting reminded me of the famous Japanese saying. Japanese saying.
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58. Tweet on the Run by Get Paid Writing (@getpaidwrite) I go for a short run most mornings. Being outside and moving is often the best way to come up with new ideas. Inspiration comes to you. Especially when you’re expending more effort than normal. The big problem is remembering it when you get back. Keep repeating it in your head.
My favorite way to do that is to work through the editing while I’m running. The idea comes to you, try and work out how you’d phrase it and deliver the message before you get home. That way as soon as you get back you can load it up.
GPW’s Guidelines
1.
Go for a run run.. Ge Get the the bl bloo ood d mov movin ing. g.
2.
Thin Th inkk abou aboutt what what you you wan wantt to twe tweet et.. Repe Repeat at it. it.
3.
Fine tune the idea in your head. Clean up the message.
Example
These tweets were inspired by the billboard I pass every morning, and a day when I really didn’t want to squeeze out that last rep...
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101 Ways Ways to Write a a Tweet - Finding Inspiration
59. Use your BEST T Tweets weets as Inspiration Inspiration by by JK Molina (@OneJKMolina)
Twitter is just saying 1 thing, 1000 different ways. Every tweet is a remix of a remix. One thing that you can do is go over your best tweets by looking them up under your account.Take advantage of the advanced Twitter search options. Once you know how to use it, it will help you write future content.
If you can do thirty of these and you have one engaging tweet per day for a month.
JK’s Guidelines
1.
Lo Look ok up th the eb bes estt ttwe weet etss b byy you yourr a acc ccou ount nt..
2.
Use tth his ffo ormula: from:(yourhandle) min_faves:100
3.
Rew ewri rite te th the e tw twee eett in yo your ur own own wor words ds..
This is how you search for your best tweets.
Examples
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60. The Hard Sell by The Giver @askthegiver If you’re building a Twitter account, I’m going to assume your primary goal goal is to make money with it. And guess guess what? You can’t make money money without selling selling..
How to craft an Hard Sell Promo Promotion tion Tweet:
1.
Sh Show ow rresu esults lts.. If yyou ou d don on’t ’t h hav ave e any any, as askk th the e cr crea eato torr.
2.
Us Use e “Be “Befo fore re and Aft After” er” iimag mages es of usi using ng the pr produ oduct. ct.
3.
Mention direct benefits of using the product: Get your first 1,000 followers, start making $100/day on Twitter.
4.
Create an Irresistible Offer. Want to get someone to buy from YOUR affiliate link? Give them a reason. Offer them a free gift in: 60-minute consultation, an additional ebook, 7-day mentorship.
Examples
Use social proof. Show the results.
This is an example of Before and After.
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61. The Soft Sell by The Giver @askthegiver Hard sells can be a great way to make sales. However, without many followers, they won’t be seen by very many people. The solution? A soft-sell promotion is conducted beneath a tweet that is receiving engagement.
Note:: Soft sell promotions work best when you frame the 2nd tweet in a way that connects it to the Note 1st. Try to tailor each promo to the original tweet above.
Promotion tion Tweet: How to craft an Soft Sell Promo
1.
Writ rite e ((and and sub submit mit)) a rregu egular lar tw twee eett wi with th e eng ngag ageme ement nt as the overall goal.
2.
Wait ait ffor or th the e ttwe weet et to ge gett e eng ngag agem emen ent. t.
3.
Promo Promote te a p pro rodu duct ct iin n a 2nd tweet tweet.. Th This is 2nd 2nd twe tweet et wil willl be beneath the original tweet.
Examples
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62. Search for Hot Words by SaveYourSons (@SaveYourSons) The longer you’re on Twitter, the more you’ll realize that certain words just WORK. There are some words people love sharing and talking about. Incorporate those words into your tweets. Here are a few HOT words I’ve identified for my mission and audience:
-
Self-discipline
-
Birthright
-
Potential
-
Life lessons
-
Testosterone
-
Buil ild d mus muscl cle e/lift lift weigh ights
-
Fatherlessness
When I tweet about these things, people engage. And that’s a great thing. Because it helps me spread my message and fulfill my mission. Think about what HOT words are applicable to your account. Pay attention to your analytics. Then create more tweets around those words.
Guidelines
Examples
1.
Lo Look ok for pa patt tter erns ns in yo your ur anal analyt ytic icss
2.
Iden Identi tify fy key keywo word rdss th that at d do o we well ll iin n your your ttwe weet ets. s.
3.
Craft Craft twe tweet etss ttha hatt rrev evolv olve e aro aroun und d tthe he key wo word rds. s.
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63. Repeat Your Message by SaveY SaveYourSons ourSons (@SaveY (@SaveYourSons) ourSons) “When you’re sick of saying it, people are just now starting to hear it .” .” - Jeff Weiner 1. 2.
What What ar are e you you tryi trying ng to achi achiev eve? e? What What do yo you u wan wantt to to see see in the the w wor orld ld? ?
3.
Ho How w do do you you want want to he help lp your your foll follow ower ers? s?
These are the questions you have to answer to define your “message”. Think about it like you were writing a mission statement. WHY do you tweet about the things you do?
Maybe you’re into financial independence. You believe everybody has the power to be financially free. That’s great. Repeat that often. Play with iterations of your message that drive engagement. Remind your followers why you’re here, and what they’re getting from following you. My message is that strong men will make great fathers and great fathers will change the world. So we are building strong men to reduce fatherlessness. I use this message a LOT in my tweets.
Guidelines
Examples
1.
De Defi fine ne th the ep pur urpo pose se be behi hind nd yo your ur acco accoun unt. t.
2.
Con Contin tinual ually ly rremi emind nd peo people ple wh whyy th they ey a are re follo followin wing g yyou. ou.
3.
Craf Craftt ttwe weet etss ttha hatt rrev evolv olve e aro aroun und d yyour our me messa ssage ge..
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64. Tweet Analogies Analogies by by Eddy Quan (@waronweakness) The tweet writing business is a business of sharing ideas. That’s it. All you’re doing is sharing an idea with the world. If the idea resonates, you get engagement and virality. Tweet writing is just a way to present to present your your idea. With that said, analogies are one of the easiest ways ways to get your message across. Use them, and use them often.
Eddy’s Guidelines
1.
Pic Pickk a po power werful ful mes messag sage e ttha hatt yyour our acc accou ount nt/br /bran and d promotes (eg. If you are a health coach your message might be “eating meat is good for your health”).
2.
Turn yo your ur m mess essag age e iint nto o an an a anal nalogy ogy (eg. (eg. rred ed meat meat to the human body is like gasoline to a car. You can’t drive without it.)
Examples
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101 Ways to Write Write a Tweet - Methods
65. The Sports Analogy by Analogy by Success Theory (@mysuccesstheory) This is my favorite way of writing analogies. Sports are relatable so tap into that. Take a well-known sporting moment or fact, and refer it to a common problem your followers deal with. These analogies work because the effort and focus needed to win in sports also apply to life.
Stephen’s Guidelines
1.
Pick Pick a famo famous us fac actt or or mo mome ment nt.. It ne need edss to to b be ea an n iconic event for the tweet to work.
2.
Point int o ou ut th the ew wor orkk do done by individuals over team success. People will relate better to accomplishments by a single person.
3.
Watch atch tthe he sspor ports ts ccale alend ndar ar.. Jump Jump on b big ig mome moment ntss that that happen in the major sports.
Examples
NOTE: I used used the same f ormat ormat twice to huge success.
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66. The Journey Tweet by Long Term Wealth (@LTWealth) This type of tweet is specifically designed to make the reader empowered and provide them a clear direction on what they should do. This type of tweet usually gets engagement and traction because the reader feels like they have been told EXACTLY what to do.
LTW’s Guidelines
1.
The There re has to be a an n en end d goal goal to towa ward rdss th the e jo journ urney ey,, yo your ur steps have to lead to a favorable outcome.
2.
You d don’ on’tt have have tto o nu numb mber er tthe he sste teps ps,, bu butt ther there e sh shou ould ld b be e
3.
clear steps for the tweet to be successful. It h has as tto o be sim simpl plifi ified ed tto o ma makke it w work ork.. If it’ it’ss co comp mplic licat ated, ed, the tweet won’t perform as well.
Examples
In this tweet LTW shows the process of process of getting rich.
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67. The Authority Tweet by Anthony Knobbe (@anthonysramblin)
The larger your account becomes the more authority you have. Use this to your advantage. Confidently state that your way is the best way, or assert your opinion on a polarizing topic. This works best if you fire off opinions in your niche. If you stay in your niche you will have the most authority. After you give your opinion make sure you can back it up with proof.
Anthony’s Tips
1.
Use simple language. Be confident.
2.
Have proof to back up your claim (i.e. show your physique, show how you became rich).
3.
Pick the opposite of what “regular” people would say. say. People engage with tweets they disagree with.
Example
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68. Talking to Narcissists by F F.I. .I. Squirrel (@FI_Squirrel) This is one of my favorite ways to craft a tweet that suggests what NOT to do. We all either work with, are friends with, or are related to a narcissist. I love to tweet about being selfless and serving others. Narcissists provide endless content for me as they constantly remind me of the attributes I wish to avoid. Rather than walk away from a negative interaction with frustration, I try to pull value from all conversations. Content is literally everywhere.
The Squirrels’ Guidelines
1.
Try n not ot to su subt btwe weet et pe peop ople le di dire rect ctly ly..
2.
Ch Choo oose se e exa xampl mples es ttha hatt mo most st pe peopl ople e can can rrela elate te to to.. If yo you u want to get specific to your experience, a thread might be best in order to summarize the general lesson.
3.
Pe Peopl ople e li like ke positi positive ve mes messag sages. es. Try not not to to ffocu ocuss th the e tweet necessarily on the negative interaction with the narcissist. Spin the message as a cautionary tale.
Example I work with someone who NEEDS to be be the center of attention. They take every opportunity to one-up other people They’re the type of leader that takes full credit for the hard work and ideas of others. Most people in the office recognize this narcissistic character flaw and have little respect for this person. After hearing some co-workers vent one day I was inspired to write this tweet.
⇨
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69. The Milestone Tweet by Flav Flav | Online Creator (@sidebizguy) People love to celebrate others on Twitter. Publicly announce if you quit your job, got a new job, got married, became a new parent, or started a new business. All you need to do is drop it on the timeline as a quick tweet. People especially love family milestones and anti-job milestones. Always share your wins.
Note: Do Note: Do cool things in life and your audience will reward you.
Flav’s Guidelines
1.
Pay at atte tent ntio ion n tto o wh what at yyou ou a are re d doi oing ng in in lif life.
2.
When you wi win n big shar are e it. it.
3.
You can can b be ed dir irec ectt and and rrig ight ht to th the ep poi oint nt..
Example When I quit my 9-5 earlier this year, I posted a tweet that hit. It only said, “I quit my job”.
This 7-word tweet went f o orr 1000 likes.
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70. The Milestone Tweet with Contrast by Steve Adcock (@steveonspeed)
Before-and-after type tweets do well, especially when you are celebrating a big milestone. It is the perfect opportunity to toot your horn a little bit. With all the negativity that tends to surround social media, believe it or not, a lot of people like to celebrate with you (childbirths, birthdays, promotions, achievements, etc). Show the audience what you have learned. Show how you evolved.
Note: Always Note: Always tweet on your birthday.
Steve’s Guidelines
1.
Humblebrag
2.
Before a an nd a aft fte er wor workks we well
3.
You ou’’re no nott “olde older”; r”; yo you’ u’re re WI WISE SER R
4.
Us Use e bull bullet etss tto o he help lp o org rgan aniz ize e tw twee eett co conc ncep epts ts
Example
Bullet points help drive home the contrast.
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71. Write to someone...
If you can’t figure out what to write this is a useful technique to draw inspiration. All you need to do is pretend that you are writing to someone. This someone can be a friend, a family member, or even your former self.
I often pretend that I am writing to who I was 5 to 10 years ago. What would a younger version of yourself need to hear? What advice have you learned along the way? Tweet that. Other that. Other people may be in a similar situation and might need to hear the same advice.
Guidelines
1.
Pick Pick ssom omeo eone ne that that you you a are re go goin ing g to to wr writ ite e tto. o.
2.
Th Thin inkk ab abou outt wh what at thi thiss pe pers rson on n nee eeds ds tto o hear hear..
3.
Give Give this this pe pers rson on on one ep pie iece ce of ad advi vice ce..
Examples
Ask yourself: yourself: What does your your former former self need to hear?
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72. Rewrite Old Tweets Based on Style/Format by Eddy Quan (@waronweakness)
As you progress progress on Twitter Twitter,, you’ll build build up an archive of high-performing high-performing tweets. tweets. What I like to do do is organize my tweets based on a certain format or style. In essence, I turn my best tweets into formulas I can use over again, especially when my engagement is down.
Here’s how I do it: it: I create a Google doc and a two-column table like this...
Then every time a tweet takes off, I copy and paste the tweet into the relevant column. Now when I need to write a tweet, I simply open the Google Doc and rewrite a tweet from 3 months ago or write a fresh tweet using the ideas as inspiration. I do this when I need to improve my engagement.
Eddy’s Guidelines
1.
Cr Crea eate te a goog google le doc doc s sim imil ilar ar to to what what I have have abov above. e.
2.
Pay close close atte attenti ntion on to to idea ideas/t s/top opics ics/tw /tweet eet forma formats ts tthat hat do well for you.
3.
Tak ake e scree screenc ncaps aps of you yourr best best per perfor formin ming g twee tweets ts and and put put them in the Google Doc you started in step 1.
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Examples
101 Ways to Write Write a Tweet - Methods
73. Provide the Definition by by Flav Flav | Onlin Online e Creator (@sidebizguy) This is popular in the Print on Demand space and works for tweets too. Take any term that is popular in your industry and provide your “definition”.
For instance, you can take the word hustle and do this: Hustle (verb) The act in which one has laser focus and creates the life they want through sacrifice, by becoming unstoppable.
You can literally do this with any word as long as it is in your niche.
Flav’s Guidelines
1.
Pick Pick a w wor ord d ttha hatt iiss iin n yyou ourr n nic iche he..
2.
Us Use e the the same same ffor orma matt th that at is iin nad dic icti tion onar aryy.
3.
Prov Provid ide e tthe he defi defini niti tion on.. R Rem emem embe berr you you ar are e establishing yourself as an authority.
Example
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74. Say It With Repetition by Get Paid Writing Writing (@getpaidwrite) Repetition, repetition. I love repetition. This is the most popular rhetorical trick on Twitter and for good reason. It’s easy, and it’s effective. There are 4 main types of repetition: (repeat the start of each phrase), Epistrophe (repeat the end of each phrase), Diacope phrase), Diacope Anaphora (repeat Anaphora Epistrophe (repeat (break up the repetition with something else) and Chiasm Chiasm (mirror (mirror the start of your phrase at the end). Experiment with all of them, but Anaphora and Epistrophe are the easiest to start with.
Examples
Diacope
Chiasm
Epistrophe
Anaphora
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75. Say It With Alliteration by by Get Get Paid Wr iting iting (@getpaidwrite) Alliteration is the repetition of sounds in words. It’s It’s a really powerful tool to improve improve your writing because it makes things more memorable and persuasive because the brain is tricked into thinking that the structure makes sense.
I would stick to alliterating 2 or 3 words in a tweet. Just enough to make people think “that sounds good” without immediately arriving at why. why. Don’t overdo it and make it sound contrived.
GPW’s Guidelines
1.
Don’t over do it!
2.
Don’t Do n’t use a thes thesaur aurus us.. It’s It’s too too eas easyy to to use use the wr wrong ong word because it alliterates.
3.
Break it up. Avoid 3 in a row.
Example
Let’s just say there’s a reason I like to talk abo ut “writing well” and not “good writing” or “being a great writer”.
The alliteration is subtle here but the B appears appears at the start, middle and end. A nice pattern that subconsciously registers registers as symmetrical symmetric al (our brains love symmetry).
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76. The 3-Line Rhyme by Set Your Mind (@SetYourMindOnIt) To write the 3-line rhyme, you’ll need three ingredients.
First, think of an attention-grabbing headline. The key is to grab your reader's attention.
Remember, you want to stop them scrolling. Second, expand on the topic by picking out the most important aspect of the headline to explain. Third, finish it off with a great rhyme. The rhyme is going to make it stick in someone's mind. This will help your tweet stand out.
SYM’s SYM’s Guidelines
Example
1. 2.
Choose a short headline. It can even be a platitude. High Hi ghli ligh ghtt a key key con conce cept pt fro from m the the plat platit itud ude. e.
3.
Choose words that rhyme to end the last two lines.
4.
Read it out loud. Make sure it sounds good.
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77. Appeal to Nostalgia by F F.I. .I. Squirrel (@FI_Squirrel) People LOVE to reminisce on the “good ole days”. An easy way to create a successful tweet is to give the people what they want and go back in time. If you get lucky enough and hit on the right topic or image these tweets can easily go viral. You can utilize a simple image, list tweet, or write about a fond memory from those “good ole days”. Be descriptive with your words.
The Squirrels’ Guidelines
1.
Tak ake e a sste tep p ba back ck iin n ti time me.. Th Think ink about about w wha hatt yo you u li likked as as a kid. What do you miss?
2.
Do Don’t n’t go too too n nich iche/ e/ob obscu scure re or yo you u rrisk isk mis missin sing g the the mark. Aim for something in pop culture.
3.
Optional: Leave a polarizing take on this nostalgic topic
(think: Best/Worst movie lists)
Example
Over 150 comments on this post.
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78. This is My Why by Young Toy King (@ (@YoungToyKing) YoungToyKing) The “This is my why” tweet is one of my favorite ones to use. It allows me to show my audience a personal side to me and endears me to them and forms a connection.
My son is obviously the most important person in the world to me and a focal point of our account. Y You ou can create your own “why” tweet by using a picture and telling a story about it.
As I read in one of JK Molina letters, letters, “People don’t follow concepts, concepts, they follow people.”
We want to believe in someone. NOT something. Open yourself up. Be authentic.
Guidelines ines YTK’s Guidel
1.
Us Use e a pict pictur ure e ttha hatt tel tells ls yo your ur st stor oryy.
2.
Op Open en yyou ours rsel elff an and d ma makke it pe pers rson onal al.. Pull Pull tthe he heartstrings of your audience.
3.
Your follo followe wers rs wil willl le learn arn more more abo about ut yyou ou a and nd yyou ou w will ill attract new ones who share a similar path as you.
Examples
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101 Ways to Write Write a Tweet - Methods
79. Use Visuals by Excel in Math Math (@Excel _In_Math) _In_Math) The brain processes visual information 60,000 times faster than it processes text. Whenever possible, use visuals in your tweet to get your point across. It must be informative, but also visually aesthetic. Ultimately the visuals are going to help you make your point. Find images online, create your own graphic, or my personal favorite, create graphs and charts with Microsoft Excel.
Excel’s Guidelines
1.
The purpose of your visual should be clear and should enhance your tweet, not make it confusing.
2.
Scale your image so the dimensions are proportional to the recommended 1200x675 pixels without distorting it.
3.
Aesthetics matter. Use colors that compliment
4.
Have fun with it. With some creativity, anything can be turned into a graphic.
Examples
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101 Ways Ways to Write a Tweet - Unconventional Ways
80. Look at What Haters Hate, Then Tweet That
WARNING. This is Dangerous. If you do not enjoy conflict, avoid this tactic.
When your account gets bigger you are bound to attract trolls. I strongly suggest blocking accounts that cross the line but haters might be able to inspire future content. Take a look at what Tweets they are complaining about. This is your most polarizing content. Take note of the language and continue to move further in that direction (just be ready to feel more heat).
Guidelines
1.
Pa Payy at atte tent ntion ion to w wha hatt tw twee eets ts p peop eople le are are o ove verre rreact actin ing g to. to.
2.
Bloc Blockk ttrrolls olls that that cr cros osss the the line line..
3.
Co Cont ntinu inue e tto ow writ rite e tw twee eets ts wit with h tthe he same same llang anguag uage. e.
Examples Below is an example of a tweet that was originally written in good fun. It made some people upset because they took it literally. I decided to continue writing tweets under this theme.
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101 Ways Ways to Write a Tweet - Unconventional Ways
81. The I Hate the 9-5 Tweet by Idyllic Fina Finance nce (@IdyllicFinance) 9-5 Tweets remind people of the big picture. Let’s face it, many people become too comfortable with their jobs. It makes them blind to what truly matters. The 9-5 Tweet provides a CTA for the reader to look beyond. All you need to do is pick one CORE subject that's MORE IMPORTANT than a 9-5 and compare them to each other. The key is to pick an EXTREMELY VALUABLE core subject that zooms out and shows the reader what matters.
Here are some ideas for subjects to compare the 9-5 with: -
Family
-
Personal Passions
-
Investments an and A As ssets
Guidelines
1.
Pic Pickk on one e kkey ey su subje bject ct tha that's t's mor more e imp import ortan antt tha than n a 99-5. 5.
2.
Co Comp mpar are e th the e key key sub subje ject ct to to 99-5s 5s a and nd rrem emin ind d th the e audience of the bigger picture.
3.
Examples
Enjoy tth he e en ngagement.
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101 Ways Ways to Write a Tweet - Unconventional Ways
82. The Shame on You Tweet by Evan (@gumroadguru)
I like these tweets because they’re short and direct. It also plays into the “US vs THEM” dynamic. It’s simple and easy to pull out when you’re stuck. All you do is call out a group of people who do something specific, or even better, aren’t doing something they should be doing.
Evan’s Guidelines
1.
Pick a group of people
2.
Iden Identi tify fy ssom omet ethi hing ng tthe heyy shou should ld o orr sh shou ould ldn’ n’tt do
3. 4.
Ca Call ll th them em ou outt ffor or do doin ing g or or not not do doin ing g it. it. Res espo pond nd to th the e ccom omme ment ntss a and nd en enjo joyy RT’ RT’s. s.
Example
Using the “Good Morning” Morning” template is a grea greatt way to shame people.
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101 Ways Ways to Write a Tweet - Unconventional Ways
83. The DM Tweet by Steve Adcock (@steveonspeed)
Your DMs (Direct Messages) on Twitter are a GREAT place to find inspiration for more tweets.
For instance, did someone say something completely stupid (or just weird) in a DM to you? Or, maybe someone wrote you a DM to say how much they enjoy your content. Don’t let these opportunities pass by. Your followers are practically giving you ideas for tweets on a silver platter right in your Twitter DMs. Use your DMs to write legendary tweets.
Steve’s Guidelines
1. 2.
The Theyy w will ill prob probabl ablyy ssee ee yo your ur twee tweet. t. Don Don’t ’t be a jerk jerk.. If iit’ t’ss po posit sitiv ive, e, a ask sk tto ou use se tthe heir ir DM DM a ass a ttes estim timoni onial al in in a tweet or product page.
3.
Don Don’t ’t ttwis wistt pe peop ople’ le’ss wor words; ds; tha that’ t’ss a gre great at wa wayy tto o cause unnecessary drama.
Example “I got a dumb DM from someone and I had to post about it. What he asked was virtually impossible. I didn’t answer his question in the DMs, but I did in the tweet, using sarcastic (yet true) language that’s both funny as well as and accurate.” accurate.” - @steveonspeed
This tweet went for for over 1000 likes.
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101 Ways Ways to Write a Tweet - Unconventional Ways
84. The Acronym Tweet by Anthony Knobbe (@anthonysramblin)
Acronyms serve to shorten a longer name, name, phrase, phrase, or list. list. For this type of tweet, tweet, take a common acronym that everyone knows and apply your brand.
Who cares if people think they know what it means? Your job is to make it your own.
Anthony’s Tips
1.
Use an acronym that is somewhat controversial or has a polarizing point of view (i.e. MAGA, BDSM, LGBTQ).
2.
Pretend the real acronym doesn’t exist
3.
Make it your own; include a question at the end of the tweet for maximum engagement
Example
This tweet not only received a lot of engagement engagem ent but also a lot of r eplies. eplies. Who doesn’t like BDSM?
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101 Ways Ways to Write a Tweet - Unconventional Ways
85. 3,000+ Likes with 6 Words by Fiona | The Millennial Money Woman (@The_MMW)
Folks on Twitter seem to love 2 things: ●
Short tweets
●
Motivational tw tweets
While a lot of motivational tweets can be labeled as the typical “platitude” where the tweet itself is interesting but likely overused, you can still craft a short tweet with an impact that can garner massive attention across all audiences on Twitter. The keyword here is impact impact..
The keyword here is impact.
Fiona’s Guidelines
1.
Consi Co nsider der wha whatt topi topicc will will spe speak ak mos mostt to to your your au audie dience nce..
2.
Tak ake e about about 5 to to 7 minu minute tess and and writ write e down down 10 10 pote potent ntial ial one-liner tweets – regardless of length.
3.
Revie Re view w your your 10 tw twee eett cand candida idate tess and and sel select ect th the e top top 3.
4.
Optim Op timiz ize e each each wo word rd so it ca carri rries es imp impact act and gu guida idance nce..
Remember that if your tweet is relatable, then your audience likely will retweet your post, NOTE: Remember NOTE: which can significantly boost your tweet’s engagement and impressions.
Example
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86. Tweet Satirically by Get Paid Paid Writing (@getpaidwrite) (@getpaidwrite) Satire is tricky on Twitter. The problem is that people often don’t realize you’re poking fun and they treat it seriously. But it is really popular among those that get the joke.
I like to take a money Twitter trope, combine it with another one and make it a little ridiculous. But you have to make it really obvious. People didn’t get that “move in silence” was a joke. That meant it did really well but not as effective as a joke.
Even the life hack superpower tweet (below) had a few people treating it like a serious comment.
GPW’s Guidelines
Example
1. 2.
Thinkk of Thin of a Mo Mone neyy Twi Twittte terr cli clich che. e. Makke th Ma the e id idea ea ev even en mo more re ri ridi dicu culo lous us..
3.
Prepare yourself for people missing the joke.
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101 Ways Ways to Write a Tweet - Unconventional Ways
87. The BS Excuse by Anthony Knobbe (@anthonysramblin)
Everyone tries to make excuses for the reason they cannot achieve something. Write the excuse in quotation to replicate someone saying the excuse, and then call out its bullshit. This can be applied to any excuse, but try to stick to ones in your niche.
Common excuses: Why excuses: Why you’re broke / Why you’re late / Why you’re overweight
Anthony’s Tips
1.
Think of an excuse that people often make.
2. 3.
Call it out. Sound confident. Use humor. When you write your response repeat one word or a phrase from the excuse in the answer.
Example
Use humor to drive home the point.
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101 Ways Ways to Write a Tweet - Unconventional Ways
88. Post Receipts
WARNING. This type of tweet will bring out haters. Not everyone likes to see you win.
This tweet feels tacky but IT WORKS. If you are selling products you want to show your results. The bottom line will always be more sales but the downside is that it will attract haters.
Posting receipts is simple. Just show everyone how your product is selling. It can be a celebratory tweet. Did your course hit 100 5-star reviews? Tweet it. Did you cross 300 sales? Tweet it. Did you make 100K on Gumroad? Tweet it. Celebrate your wins and ALWAYS add a touch of humility.
Note: This concept also works for Fitness gurus. Post-Fizeek. Back it up.
Guidelines
1.
Fi Find nd yo your ur sa sale less ssta tati tist stic icss o on n Gum Gumro road ad..
2.
Prom Promot ote e yo your ur p pro rodu duct ct b byy re reve veali aling ng kkey ey ssale aless mi miles lesto tones nes..
3.
Th Thank ank yo your ur ffans ans or iinsp nspir ire e th them em.. Be rrela elata tabl ble. e. Alwa Always ys a add dd a touch of humility to the post.
Examples
Celebrate your wins with a touch of humility. You want to be relatable.
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101 Ways Ways to Write a Tweet - Unconventional Ways
89. The Bad Advice Tweet by by Get Get Paid Wr iting iting (@getpaidwrite) With this one, I like to take a piece of bad advice and correct it. Either it can be something that you’ve seen somewhere, or you can imply it like the second example below.
These work really well because the reader has often heard the bad advice before, and so they are grateful when you point out that it is wrong. Plus it positions you as an authority.
GPW’s Guidelines
1.
Look Lo ok up up advi advice ce in yo your ur fiel field. d. Ie: “wr “writi iting ng ad advic vice” e”.. Search for the worst advice.
2.
Figu Fi gure re ou outt the the righ rightt appr approa oach ch.. Corr Correc ectt them them..
3.
Consider a variation. “I’d love to tell you X, but Y” or I don’t know who needs to hear this but X isn’t enough, you need Y.”
Example
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101 Ways to Write Write a Tweet - More Conventional Ways to Tweet
90. Talk About WHY by Get Paid Writing (@getpaidwrite) All of us get distracted distracted by the business of life, life, by hustling hard and doing lots. We all need to be reminded about what matters. You You can either frame these personally (your why) or ge generally nerally (the audience’s why). The former will probably result in more follows, but the latter will get shared more. It depends on what you are looking for. But I recommend that you use both types.
I like to post these on the weekend. People are a bit more relaxed, spending more time with family and they have a bit more time to think. Particularly for people still stuck in the 9-5, the weekends are when they are closest to their “why”.
Think about the reasons why you and your audience do what you do, then write a tweet about it. For me, these are mostly about family. family. For others, it might focus on legacy or impact.
GPW’s Guidelines
1.
Thin Th inkk abou aboutt what what yo you u are are doi doing ng on on Twi Twitt tter er..
2.
Be ho hones nestt with with yo your ur aud audien ience. ce. Th These ese tw twee eets ts ar are e authentic in nature. Your audience will relate.
Examples
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101 Ways to Write Write a Tweet - More Conventional Ways to Tweet
91. Solve a Problem by Problem by Success Theory (@mysuccesstheory) This type of tweet is fairly straightforward; you are solving a common problem within the character limit. You are sharing a tip, trick, or strategy that helps people take action. Give the audience insight. Something that you can share that will add value to the people who regularly deal with the topics you discuss.
Stephens's Guidelines
1.
Pick Pi ck a pr prob oble lem m rel relat ated ed to to what what yo you u tal talkk abou about. t.
2.
Sett the Se the pr probl oblem em ou outt and and the then n agit agitat ate e the the iss issue ue or invalidate what other oth er “experts” say.
3.
Give Giv e a cle clear ar id idea ea of ho how w you you sol solve ved d the the iss issue ue and show how your reader can also solve this issue.
Examples
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101 Ways to Write Write a Tweet - More Conventional Ways to Tweet
92. Share Interesting Facts by Flav | Online Creator (@sidebizguy) by People love interesting facts and things that are hard to believe or bring awareness to what they haven’t realized before. For example, if you are in the tech space, maybe share an interesting tech fact, like “47% of people in the world don’t use the internet”.
This does well because people like to share stats, facts, and stories. If you put the three together, you have a winning combo.
Search Google, Yahoo News, Fast magazine, inc, Entrepreneur magazine, etc to find these articles. Subscribe to their email list and RSS feeds.
Flav's Guidelines
1.
Brin Br ing g awa aware rene ness ss to co cool ol an and d qui quirk rkyy fac facts ts..
2.
Comb Co mbin ine e fac facts ts wi with th co cool ol sto tori ries es..
3.
Be on the the loo lookkout fo forr stat statis istic tics. s. Sub Subscr scribe ibe to emai emaill lists, and magazines for ideas.
Example
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101 Ways to Write Write a Tweet - More Conventional Ways to Tweet
93. The Juxtaposition Tweet by Evan (@gumroadguru)
One of my favorite tweet formats to use is the juxtaposition tweet. I like it specifically because the contrast of two different things side by side pulls people in and immediately makes them think about the tweet. You can do this in a simple text tweet or by using images. If your tweet is polarizing you get extra bonus points. Engagement is always high on these tweets and typically results in a flood of new followers.
Evan’s Guidelines
1.
Pick Pi ck tw two o ccon ontr tras asti ting ng scen scenar ario ios. s.
2.
Add a po polar larizi izing ng e ele lemen mentt (e (eg. g. p per erson sonal al valu values, es, bel belie iefs fs))
3.
Le Lett peo peopl ple ed dra raw w tthe heir ir ow own n con concl clus usio ions ns..
4.
Enjoy tth he e en ngagement!
Examples
Contrasting images helps connect the juxtaposition juxtaposition in the audience’ s mind
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101 Ways to Write Write a Tweet - More Conventional Ways to Tweet
94. Tweet About Books Talking about which books have influenced me are some of my highest-performing tweets. I still haven’t completely figured out why. People on Twitter seem to LOVE talking about books... even though they could be reading a book. Pretty ironic if you ask me.
To write a tweet about a book is simple. Just think about what books have influenced you and make a list. Use books in your niche. The kicker is to ask a question at the end. You end. You want to find out what books your audience has read or what they haven't. Future content can revolve around either,
Guidelines
1. 2.
Put a catchy headline at the top.
3.
Ask a question at the end to prod audience participation.
4.
Make sure you read the responses for research purposes.
Examples
Make a list of books in your niche that have influenced you.
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101 Ways to Write Write a Tweet - More Conventional Ways to Tweet
95. Tweet About What You Learned from Books by JRod (@MoneyJrod) Everyone loves the idea of reading books and gaining knowledge, but few actually take the time to sit down and read. Most want the benefits without putting in the time to get it. Unfortunately, this is how society that we live in today works.
You can take advantage of this. Instead of just listing a bunch of books, you can talk about what you have learned. If you learned a lot from a book you can turn it into a thread. Or, if you are reading a bunch of books, for look commonalities. Summarize the big talking points.
JRods’s Guidelines
1. 2.
Make a list of books that you have read.
3.
Make a list tweet with 5 things you learned from the
Write down things that you learned from each book.
book or summarize multiple books.
Examples
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101 Ways to Write Write a Tweet - More Conventional Ways to Tweet
96. The % T Tweet weet by Long Term Wealth (@LTWealth) I have noticed on Twitter that including % to showcase a statistic or an outcome leads to very high engagement. I assume the reasoning behind this is it's easy for the reader to digest and our brains like to see analytics and percentages (I do, too). I tried a couple of these tweets related to my niche and they worked well, particularly when I contrasted Percentage X to Percentage Y.
LTW’s Guidelines
1.
If yyou ou can co cont ntra rast st the two as I men mentio tione ned, d, the the out outco come me will be better in terms of engagement.
2.
Thi Thiss usua usually lly works works w well ell wit with h al alll nich niches es ((he healt alth, h, w wea ealth lth)) research some statistics within your niche.
3.
Ro Roun und d tto ow whol hole en numb umber erss (80% (80% in inst stead ead of 78% 78%)) for for example. It will be simpler to understand.
Examples
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101 Ways to Write Write a Tweet - More Conventional Ways to Tweet
97. Lessons Learned from Famous People Tweets that summarize the big talking points of famous fa mous people perform well. I view them th em as a compilation-type tweet. If you are researching one particular one particular person you can turn it into into content.
Pick a famous person in your niche. Take their bes t ideas and either turn them into a list l ist (single post) or turn it into a thread. If you turn the lessons into a thread you can include their quotes quotes and then give your take on each one of their ideas. This will add personality to the post. Talk about how how their ideas have impacted you.
Guidelines
1. 2.
Research a famous person in your niche. Take down all of their big ideas. Compile Compile them.
3.
Put it into a list or turn it into a thread. thread. If you turn it into a thread give your talking points under each point. point.
Examples
Click on post above to read read thread.
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101 Ways to Write Write a Tweet - More Conventional Ways to Tweet
98. The Profound Tweet Tweet by Sir Thinks A Lot (@LeaderofToday) (@LeaderofToday) With one tweet, you can change someone's whole perspective. Connect with your audience by presenting an idea that will resonate with them. Your goal should be to give them another perspective that they haven't considered before, one that makes them stop and think.
Start by brainstorming pivotal moments in your life, or advice you received that shifted your outlook. Use these "aha" moments as a basis for your tweet, then write it in a way that anyone can understand. A profound tweet should be intellectually deep and emotionally compelling.
Sir Thinks A Lot’s Guidelines
1.
Be simple and straight to the point.
2.
Hit a pain point. Find a topic that is emotionally relatable and targets people's interests, fears, desires.
3.
It also must be unique. Try to approach your topic from an interesting angle.
Examples
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99. The Shoutout
WARNING YOU NEED TO BE OVER THE AGE OF 18 TO READ THIS PAGE (or at least have the mentality the mentality of an adult) The Shoutout is controversial on Twitter these days da ys due to the fact that they are spammed by growth-focused grow th-focused accounts looking to add quick followers. followers. This This is partially my fault. I introduced the shoutout shou tout in Create 24/7 without realizing that many ma ny would use it to exploit the system.
It’s okay to do a shoutout with the members of your engagement community. It’s ok to shoutout accounts that you love. It’s ok to do a shoutout for accounts that you want to see grow. BUT it’s not ok to ask people to RT your shoutout. It’s not ok to assume that people want to be in them. It’s not ok to do these shoutouts every day (I can’t believe people actually do this). Have some sense.
Guidelines
1.
St Stop op DMi DMing ng accoun accounts ts ask askin ing g th them em to RT yo your ur sshou houto tout ut..
2.
St Stop op DMi DMing ng accoun accounts ts ask askin ing g th them em to RT yo your ur sshou houto tout ut..
3.
St Stop op DM DMin ing ga acc ccou oun nts as aski king ng th them em to RT your shoutout.
Examples
This thread highlights the content of other accounts. accou nts. It is a clever way t o do a shoutout. Click on the post to read the thread.
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On the right is a standard shoutout.
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101 Ways to Write Write a Tweet - More Conventional Ways to Tweet
100. The Celebration T Tweet weet by SaveYourSon SaveYourSons s (@Sav (@SaveY eYourSons) ourSons) Everyone loves bragging about their follow-count milestones. Most of these tweets are a MASSIVE missed opportunity to create momentum by bringing in tons of followers. Here’s how a milestone tweet typically looks: “Thank you for 5000 follows! I appreciate every one of you!” And that’s that’s it. So why is that that a missed opportunity? opportunity? Milestone Milestone tweets tweets drive huge huge engagement. engagement. People love commenting ‘congrats’ or ‘keep it up’ on these tweets, and that boosts the algorithm. That means your tweet is getting boosted, for free, to other accounts who DON’T ALREADY FOLLOW YOU. It’s getting boosted way more than one of your typical tweets would be.
Guidelines
1.
Don Don’t ’t ov over er-ce -celeb lebra rate. te. I sa sayy cel celebr ebrat ate e eve every ry 1k ffoll ollow ower erss up to 10 10k. k. Then every 10k followers up to 100k. Any more than that is overdoing overdo ing it.
2.
Driv Drive ep prrofil ofile e ccli lick ckss iin no one ne of tw two ow way ays: s: a.
Re Rest stat ate e yo your ur m mes essa sage ge/m /mis issi sion on:: “Th “Than ankk yo you u fo forr 10 10kk followers! This account exists to lower fatherlessness globally...we are achieving that goal by doing xyz”.
b.
Sho Show wo off ff soc social ial pr proof oof:: “Thank “Thank yo you u ffor or 10k fo follo llower wers! s! I started this account just 6 months ago, and I’ve already made $20k and gained 10K followers.”
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101 Ways Ways to Write a Tweet
101. Your Your Content is your life life... ... You can learn every trick in the book. You can learn every single hack. You can find out exactly what the audience wants and then give it to them exactly the way they want it. All of these observations are smart but none of them will help you build a unique brand.
How do I stand out in a sea of generic accounts?
Let face it, most people on Twitter play it too safe. They are in the game for likes and they are afraid of saying what they really think. No one wants to get their account canceled. And it is not just content creators who experience this... it is a by-product of our society. Everyone wants to stick to the approved narrative because it is comfortable, but comfortable does not equal progress.
This brings me to the most important lesson: You need to share your story and your ideas. If your ideas are polarizing, naturally some people will not like them. That is a GOOD thing. It thing. It means you are being authentic. You aren’t trying to fit in and that is what makes social media special. If I wanted to hear an approved narrative I can just turn on the TV. Polarizing ideas spur debates. Polarizing ideas generate conversation and lead to fresh ideas. Polarizing ideas change the world. world.
Getting hate probably means you’re doing something right.
Ultimately, all of your content should be an extension of your life for this reason. You can steal all of these hacks. You can steal all of these methods but no one can steal being YOU. YOU. Take a moment to realize that your life story is unique. No one has ever experienced the same events you have in the exact same way . You have a unique story and it is your job to share it with the world.
Take action. Start the process and get writing w riting TODAY. TODAY.
All I ask is that you put your your heart and and soul into into it…
Best of luck,
Dino | The Art of Purpose
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