1 BT Unidad 3 Análisis Del Comportamiento Del Cliente en El Punto de Venta

 

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TBMJNJ DJTFNZMSN " ZDFBMFI JD VD_SMFMIV

CM@T_N \_ICDVMIBNK7 BIEO_D JDK \_ICDVI_7 \N_NKDKI7 BTED_I JD HI_NV \DJN@Ö@MFNV7

FIED_FMNKMWNFMIB ] SDBZNV \_MED_I 6 EÖJTKI JD NBMENFMÖB JDK \TBZI JD SDBZN

ZÅZTKI JDK EÖJTKI CI_ENZMSI7

IOGDZMSI JDK EÖJTKI CI_ENZMSI7 _dnkmznr ipdrnfmibds jd nbmenfmöb jdk pubti jd vdbtn  

TBMJNJ TBMJNJ JD JD FIE\DZDBFMN7 Z_NONGI7

Nbîkmsms jdk fiepirtnemdbti jdk fkmdbtd db dk pubti jd vdbtn Mjdbtmcmfnr y nbnkmznr kns fnrnftdråstmfns jdk fiepirtnemdbti jd fkmdbtds db dstnokdfmemdbtis fied

IOGDZMSI JD KN TBMJNJ JD Z_NONGI

EÖJTKIV JD FN_ÎFZD_ OÎVMFI ]/I Z_NBVSD_VNK7 _DKNFMÖB FIB IZ_NV JMVFM\KMBNV7

CDFHN JD MBMFMI-CMBNK

FIBZDBMJIV IOGDZMSIV \_IFDJMEDBZNKDV  Nbnkmznr kis prmbfmpnkds mbstruedbtis mbstruedbtis jd jd Fibifdr dk nbnkmsms jdk fiepirtnemdbti fiepirtnemdb ti jdk fkmdbtd fibifmemdbti jdk fibsuemjir. - Nbnkmznr dk fiepirtnemd fiepirtnemdbti bti jdk db dk pubti jd vdbtn, n trnvds jd kn prnftmfn db dk fibsuemjir db dk pubti jd vdbtn. irjdbnjir pnrn trnongnr jd ciren nutöbien y fib mbmfmntmvn.

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Npkmfnfmibds Npkmfnfmib ds jd fieputnf fieputnfmöb, möb, _dknfm _dknfmibds ibds db dk dqu dqumpi mpi jd trnongi_dkn trnongi_dknfmibd fmibdss db dk dqump dqumpi i jd trn trno o Entdentmfn,Dstnjmstmfn, Edrfnjdi, Cmbnbzns, Fibtnomkmjnj, \rijuffmöb, \rdsupudsti, Nktn `drdbfm

FIBFD\ZTNKDV

NFZMZTJMBNKDV

Hdfhis y fibfdptis nsifmnjis n kis prmbfmpnkds mbstruedbtis jd fibifmemdbti jdk fibsuemjir7 Funbtmtntmvis (pnbdkds jd fibsuemjirds, pnbdkds jd jmstrmoufmöb). Funkmtntmvis (kis `ditmpis). - Hdfhis y fibfdptis nsifmnjis nk nbîkmsms jdk fiepirtnemdbti fiepirtne mdbti jd fkmdbtds tmpi db dk pubti jd vdbtn7 Fiepirtnemdbti rnfmibnk jd fieprn. Fiepirtnemdbti Fiepirtne mdbti mrrnfmibnk jd fieprn. Mbckudbfmns y prdsfrmptirds.Hdfhis y fibfdptis nsifmnjis n kis prmbfmpnkds mbstruedbtis jd fibifmemdbti jdk fibsuemjir7 Funbtmtntmvis (pnbdkds jd fibsuemjirds, pnbdkds jd jmstrmoufmöb). Funkmtntmvis (kis `ditmpis). - Hdfhis y fibfdptis nsifmnjis nk nbîkmsms jdk fiepirtnemdbti fiepirtne mdbti jd fkmdbtds tmpi db dk pubti jd vdbtn7 Fiepirtnemdbti rnfmibnk jd fieprn. Fiepirtnemdbti Fiepirtne mdbti mrrnfmibnk jd fieprn. Mbckudbfmns y prdsfrmptirds.

Fiipdrnr db dk trnongi db dqumpi fib nftmtuj tikdrnbtd y rdfdptmvn nbtd kns ipmbmibds jd kis - Zrnongnr jd ciren nutöbien y fib mbmfmntmvn. - Vdr ckdxmokd y njnptnrsd n kis fneomis.

Jdsnrrikknr ubn nftmtuj jd sd`urmjnj y `usti pir dk trnongi edtöjmfi, ir`nbmznji y rdnkmznji dcmfnzedbtd db dk jdsnrrikki jd kns nftmvmjnjds deprdbjmjns. - Snkirnr kn fnpnfmjnj jd fieubmfnfmöb y kn mepirtnbfmn jd kn men`db pdrsibnk y firpirntmvn. - Snkirnr kn dxprdsmöb firrdftn y kn utmkmznfmöb jd kis tírembis njdfunjis n su îeomti jd fiepdtdbfmn. - _dspibsnomkmjnj y rm`ir db dk nbîkmsms jd fiepirtnemdbtis fiepirtnemdb tis jd fkmdbtds db dk pubti jd vdbtn.

 

OMOKMI@_NCMN jmjîftmfn. (?4) Djmtirmnk N`npdn. Dspnþn Crnbfmsfi Gnvmdr1 Bnvnrri @nrfån, Nbtibmi (?