008 - Estratégia Walt Disney

 

 

JPUWBUÃNCB ^BIU ECPDJS Ljrrbfjdtb ej [rhnrbfbîàh Djurhicdnuæstc`b

2. Jf fjtb-phscîàh, cejdtclcquj trïs jspbîhs, jf lhrfb ej trcçdnuih, hs qubcs `mbfbrjfhs ej? ◈

(2) Phdmbehr

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(7) Wj Wjbicstb

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(0) @rætc`h.

7. Bd`hrbdeh b jstrbtãncb bejqubeb b `beb jspbîh? b) Jf fjtb-phscîàh pjdsj jf uf fhfjdth jspj`ælc`h jf quj vh`ï lhc `bpbz ej shdmbr `rcbtcvbfjdtj hu lbdtbscbr sjf djdmufb rjstrcîàh, ufb sctubîàh jf quj vh`ï lhc `bpbz ej vjr b sc fjsfh `hfh uf pjrshdbnjf ej uf lcifj lbzjdeh binh quj pbrb vh`ï jrb fucth btrbjdtj (phr jxjfpih, lãrcbs jf uf ih`bi fbrbvcimhsh). Jdtrj dh jspbîh (2) j rjvcvb bqujib jxpjrcïd`cb, prjstbdeh btjdîàh dh quj jstâ vjdeh jdqubdth `rcb h shdmh. g) Jf fjtb-phscîàh pjdsj jf ufb sctubîàh jf quj vh`ï lhc gbstbdtj rjbicstb j ejsjdvhivju uf pibdh jspj`ælc`h pbrb `hih`br ufb ceãcb jf bîàh. Jdtrj dh jspbîh (7) j rjvcvb, bssh`cbebfjdtj, bqujib jxpjrcïd`cb prjstbdeh btjdîàh dh quj jstâ sjdtcdeh jdqubdth hrnbdczb h pibdh.

`) Jf fjtb-phscîàh pjdsj jf ufb vjz jf quj vh`ï `rctc`hu `hdstrutcvbfjdtj `hdstrutcvbfjdtj uf pibdh, csth ã, hdej vh`ï ih`biczhu phssævjcs prhgijfbs, hljrj`ju sunjstújs `hdstrutcvbs j ÿtjcs. Jdtrj dh jspbîh (0) j rjvcvb, ecssh`cbebfjdtj, bqujib jxpjrcïd`cb prjstbdeh btjdîàh dh quj vh`ï eczcb jdqubdth bvbicbvb h pibdh.

0. [jdsj jf uf hgojtcvh quj vh`ï qujr btcdncr. btcdncr.

5. B`jssbr Jdtrj dh jspbîh (2) Phdmbehr. \csubiczj-sj `hdsjnucdeh h hgojtcvh `hfh sj vh`ï lhssj uf pjrshdbnjf ej uf lcifj. Lbîb csth vjdeh vârcbs `jdbs jf sjquïd`cb (`hfh db jibghrbîàh ej ejsjdmhs bdcfbehs). [jrfctb-sj ejvbdjbr shgrj h bssudth, icvrj ej cdcgcîújs, ej fbdjcrb gjf shitb, phr binuds fhfjdths.

www.cdstctuthtjrb.`hf.gr  B`jssj hutrhs `urshs

 

 

JPUWBUÃNCB ^BIU ECPDJS Ljrrbfjdtb ej [rhnrbfbîàh Djurhicdnuæstc`b

:. Hrnbdczbr Jdtrj dh jspbîh (7) Wjbicstb Lbîb uf cdvjdtârch eh hgojtcvh quj vh`ï "shdmhu". [jr`jgb h quj vh`ï phej fuebr j b`rjs`jdtbr pbrb thrdâ-ih fbcs vcâvji, qubcs sàh bs jtbpbs, hs prcfjcrhs pbsshs..." ()

. Db Fjtb phscîàh bvbicj h quj ã prj`csh ijvbr jf `hdscejrbîàh ebs `rætc`bs pbrb bebptbr h shdmh.

=. "Jdtrj dhvbfjdtj dh jspbîh (2) Phdmbehr j `rcbtcvbfjdtj fheclcquj sju shdmh cd`hrphrbdeh bs cdlhrfbîújs `hdsjnucebs `hf h Wjbicstb j h @rætc`h @rætc`h.. @hdtcduj pbssbdeh pjihs trïs jspbîhs btã quj h "shdmh" lcquj `hdnrujdtj j bejqubeh b thehs hs jspbîhs.

3. [hdtj bh luturh? ’Pj cfbncdbdeh dh luturh, `hfh lc`b h sju hgojtcvh8’

"Pj vh`ï phej shdmbr, vh`ï phej rjbiczbr..." - ^bit Ecsdjy

www.cdstctuthtjrb.`hf.gr  B`jssj hutrhs `urshs