Report on Beximco Textile Limited

North South University

Course : MGT489, Sec: 9 Submitted to: Dr. Md Shahedul Alam (Shl) Submitted by: Name

ID

Eshrat Farzana Eshika

111 0772 030

Forhad Alam Sadi

08 3198 030

A.K.M Monjur Morshed

103 0705 530

Mohammad Toufique

112 0407 030

Nishat Shaoli Islam

113 0542 030

Sajeed Sarwar

121 0280 030

Mahfuj Alam Morshed

121 1097 030

Topic Report on Beximco Textile Limited Industry Segment

Executive Summary Beximco is one of the largest and established textile companies in Bangladesh from the very beginning it has invested on the garments sectors. In Bangladesh, RMG industry is one of the most promising one to developing national growth. Bextex is one of the garments companies of the Beximco group. In Baximco there are 20 lines with the production capacity of 20,000 units per day. Bextex has advanced machineries, skillful workers and efficient management teams. Bextex has built up the cost leadership in the market. It is very much focused in its raw materials and its quality. They always try to provide their products at reasonable prices. They always provide the better quality output to the customers at more desirable prices than its competitors. The company has got the cost leadership for a longer period of time. The factory is situated at the EPZ, Savar and the head quarter is in the Gazipur. The Bextex has strong partnership with the world class brand like Wal-Mart, JC Penny, and Target etc. Bextex is providing them quality products in cheaper prices than its competitors. Thus they have a strong sustainable relationship. Moreover, when they don’t have any order from the outside, the factory produces products for “Yellow” which is one of the clothing brands of the Beximco itself. The RMG industry of Bangladesh will have higher growth and higher profitability in future. As the Beximco Fashion Limited is producing at its highest operating capacity, it can increase its line so that it can produce more and earn more profit. Bextex is financially a solvent company. Though, they deliberately delay on the payment of the labors for this reason the rise of the strike. For this, it can build bad impress to the foreign buyers about them and sometimes they loss their contracts. So, to avoid those problems they should pay their workers in time. And to stop further working unrest within the company itself, it can initiate effective yet compatible incentive plans and appraisals to make sure that its services are delivered at optimum and therefore keep the status intact. The competitors of Bangladesh like India, China, Thailand, Indonesia and etc. are getting help from their government to attract the foreign buyers. So the Bangladeshi government should take these sort of action to pull the foreign buyers. Thus the RMG sector of the Bangladesh can grow bigger and become global leader in the garments industry.

Contents Introduction ................................................................................................................................................... 1 Global Industry Structure .............................................................................................................................. 2 Garments Industry..................................................................................................................................... 2 Global Sales .............................................................................................................................................. 3 Level of Concentration ............................................................................................................................. 5 Global Industry Issues................................................................................................................................... 5 Child Labor ............................................................................................................................................... 5 Wage ......................................................................................................................................................... 6 Technology ............................................................................................................................................... 6 Working Hours.......................................................................................................................................... 6 Environmental Issues ................................................................................................................................ 7 Bangladesh in Global Context ...................................................................................................................... 7 Safety Issues.............................................................................................................................................. 7 Rights of Workers ..................................................................................................................................... 8 Cheap Labor Force.................................................................................................................................... 8 Living Wage.............................................................................................................................................. 8 Gender Discrimination .............................................................................................................................. 9 Analysis ....................................................................................................................................................... 10 Conclusion ................................................................................................................................................... 11 References .................................................................................................................................................. 12 Research Method ........................................................................................................................................ 13

Introduction Garments industries are one of the vital industries which have the effect of the growth on the economy. It helps the country hugely to earn money from this sector and therefore also helps to improve the total well-being of the people. Certain countries get excited about the import and export on the products which usually are mainly cloths. Mainly the developing countries will be the exporters and the developed countries will be the importers. Therefore this can be a huge source for the developing countries to earn money and make their economy grow rapidly. It is also beneficial for the developed countries simply because it becomes possible to avail the merchandise to their customers at a much cheaper pace. Therefore it is usually a win-win situation for the countries. Countries just like India, Bangladesh, China and Taiwan, Pakistan, Tanzania are some of the established garments industry that export their products to Europe and USA. Through a contract they receive negotiation for making the merchandise most for them are incredibly popular brands which are actually made in this developing countries and are also sold there. However the garments industries, although has boosted the economy’s welfare, conversely has designed many environmental issues inside countries as well. The factories create much pollution, and also the developing countries will not be much careful on the working condition and salary on the workers so they are even huge critique for industry like this. Moreover in the developing countries the political conditions are usually unstable most of the time, so it is not very much possible to meet every day’s target to offer the delivery within time and because of these constraints many famous US brands cancelled the contracts to some developing countries. These are the supreme threat for the industry as it can lower the income of that particular developing state. Every industry has its opportunities and threats to manage so it is actually nothing new for garments industry too. Overcoming all the down sides and to find it in a broader perspective the outfits industry has contributed hugely on earth economy.

As for Bangladesh, the readymade garments industry goes about as the foundation of our economy and as an impetus for the improvement of our nation. It is the main remote cash acquiring area of Bangladesh, on which budgetary division is all that much ward upon. This industry is a 100% fare situated industry, sending out different articles of clothing like shirts, women dress, shorts, 1

trousers, and others, particularly in woven pieces of clothing and knitwear, for U.S.A, U.K, and other European nations. The "Made in Bangladesh" tag has brought glory for Bangladesh, making it a prestigious brand over the globe. Bangladesh market which was once termed an "unlimited bushel" has now turned into a "crate brimming with marvels." The nation, with its constrained assets, has been keeping up a 6% yearly normal Gross domestic product development rate and has realized wonderful social and human advancements. It is currently step by step on its way from being a LDC to a center pay nation. The huge achievement of readymade article of clothing fares from Bangladesh throughout the most recent two decades has made this conceivable. The part has surpassed the most idealistic desires. Today the attire send out segment is a multi-billion-dollar assembling and fare industry in the nation. The general effect of the readymade article of clothing fares is surely a standout amongst the most noteworthy social and monetary advancements in contemporary Bangladesh. With more than one and a half million ladies specialists utilized in semi-talented and gifted occupations delivering dress for fares, the advancement of the attire send out industry has had extensive ramifications for the general public and economy of Bangladesh.

Global Industry Structure

Garments Industry

Bangladesh RMG sector starts its journey in 1950 in the Western world. In 1974, Multi Fiber Agreement (MFA) took place to control RMG products from developing nations to developed nations. This contract imposed 6% export rate which increases every year from a developing nations to a developed nations (Fairwear.org, 2015).

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Global Sales

RMG (Ready-made Garments) could be the leading sector in Bangladesh regarding foreign currency earnings. Bangladesh is the second largest garments exporter close to china. It has contributed 80% of entire export earnings. In Bangladesh there are 4 million persons, working in around 6000 garments industrial facilities and approximately 80% people of which are female. In FY (fiscal year) 2012-2013 Bangladesh achieved the export benefit 21b (billion) USD (21515. 73m (million) USD). In FY 2013-2014 your strategic target seemed to be 24147. 31m USD by export marketing bureau of Bangladesh, however in July‘13-April’14 it extends to 19970. 02m USD that may be 2. 72% more compared to strategic target (19441m USD) do your best. RMG sector features set a targeted to earn 30b USD by 2015 as well as 50b USD simply by 2021. Low labor cost, efficient worker, different organizational help and government support will be the main strengths on this sector. In FY 2012- 2013 Bangladesh exported 1972. 89m USD of shirts, 5185. 48m USD of trousers, 2634. 28m USD of jackets as well as 5143. 22m USD of t-shirts. The major importers are EU, USA and Europe. Knit garments are generally exported to 148 nations around the world and woven clothes are exported to 132 countries. Your major buyers are generally WalMart, Target, Grades and Spencer, Tesco, Levi’s, Zara, JC Dime, GAP, C & Some sort of, UNIQLO etc. (Hussein, 2015)

Table-1: Major market of RMG industry (Tk. in million) Country

Amount

Belgium

3812.00

Canada

6218.00

France

13078.00

Germany

27008.00

India

80.00

Italy

22.00

3

Netherlands

10619.00

Sweden

3058.00

Turkey

2681.00

U.K.

15411.00

U.S.A

43368.00

Source: Bangladesh bank

Here as we can see U.S.A. is the largest market for RMG industry with Tk.43368million turnover. Followed by Germany with Tk.27008million turnover, third U.K. with approximate Tk.15000million turnover. After that France and Netherlands respectfully fourth and fifth position. Table- 2: Region-wise Share of RMG Export

Year

Export Share USA

Export to

Combined

Export

Share

of

Share

European

USA & EU

Other

Countries

(%)

Countries

Share

to

of

(%) 2001-2002

42.67

55.43

98.10

1.90

2002-2003

38.02

57.12

95.14

4.86

2003-2004

28.64

65.42

94.06

5.94

2004-2005

30.64

64.24

94.88

5.12

2005-2006

33.67

49.77

83.43

16.57

Source: Export promotion Bureau

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Level of Concentration

Nevertheless, the income of clothing has enhanced hugely during the past decades and also the garments sectors tend to be increasing rapidly within the developing countries next the developed countries as the labors are much cheaper within the developing countries next the developed places. Also, the financial shows are much better and the degree of concentration just for this industry is very high as you will find high variety of competitors within the everywhere in the world giving the cheapest work cost which will help the product for being less connected with cost.

Global Industry Issues

Child Labor Child labor has become a major issue in the garment industry worldwide. The international guideline clearly states that there shall be no forms of labor participation for children who are between 15-18 years old. Around the world, an estimated 215 million young boys and girls are employed as child labors. Around 7% of those are engaged in the service of garment and textile manufacturing. Many international organizations have shown concerned that child labor can be hidden in supply chains. Bangladesh, China, Vietnam, and India are the biggest players in the garment industry. They are closely monitored by the ILO. One famous case is about the popular shoemaker Nike has been accused of using child labor to make soccer balls in Pakistan, however, Nike has denied the claims urging the company has no control over subcontracted factories (fairwear.org, 2015).

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Wage

Low wage is one of the most important factor which drives the international buyers to make orders. China is the world’s largest exporter of manufactured garments mainly because the workers are willing to work at a cheaper rate. The minimum wage in China is $204, which is increasing steadily. Many have even started to comment this is the end of cheap labor in China (dhakatribune, 2013). The table shows monthly wage of the following countries: ● Bangladesh- $65 ● India- $113 ● Pakistan- $1118 ● Vietnam- $120

Technology

So far, human labors dominate the garment industry around the globe. A research firm Gartner Inc. has analyzed that by 2030, 90% of jobs will be replaced by smart machines. An Atlanta based tech Company called SoftWear Automation Inc. promises to transform the apparel industry by automating production with the help of robots. The robots they made can do basic tasks like sewing around the button holes. They still lack other skills which only human can do. If such robots are commercialized then surely a lot of garment workers around the world will find themselves losing their jobs which will be harmful for the whole community (WSJ, 2015)

Working Hours

In order to meet the excessive demands of the orders, workers are often have to work for long hours as overtime. In Bangladesh, many workers might have to work for 14-16 hours shifts each 6

day and at worse, often six days a week. Workers have to work for more than 10 hours or more in Pakistan. This overtime is compulsory or forced in many places. This is where many workers get into conflicts with their employers because sometimes they are being underpaid or they are just too tired to work.

Environmental Issues

Different fabrics have a number of characteristics to harm the environment. Nylon and polyester are made from petrochemicals and these synthetics are non-biodegradable. Cotton production involves intense pesticide use which is very harmful. Also, agricultural lands are taken up for cotton production which is profitable. This affects local farmers because they are unable to grow crops. Also a number of production processes cause pollution to the environment such as dyeing. Dyeing uses a lot of water and if garments fail to treat the unfixed dye then they can end up polluting rivers (Greenchoice.org, 2015).

Bangladesh in Global Context

Safety Issues

Bangladesh has suffered tremendous setbacks due to the tragedy of Tazreen Fashion and Rana Plaza. Workplace safety has become the number one priority across the garment industry. Government, international clients, employers, and other pressure groups are working to ensure international standard workplace safety. Much thanks to the cancellation of GSP by USA. GSP is a facility given to the developing nations by developed nations to improve their exports. This facility has been cancelled by the Obama administration after a serious of factory accidents took place in Bangladesh. To enjoy this benefit again, the garment industry of Bangladesh has to do more to improve the working environment.

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Rights of Workers

Bangladesh employs over 4 million workers in the garment industry. This is the biggest bread earner for the people of Bangladesh, bringing around $215 billion in revenue. However, little importance is given to these workers. Little is known to them about their rights also. They must be paid minimum wage which is around $65. They must be allowed to take leave during holidays or sickness. They have the right to enjoy facilities such as bonuses, compensation, medical facilities etc. Trade unions must be encouraged across the whole industry so that there is someone to represent the labor force. Workers have the right to protest if they are working in an unsafe environment. These things must be taken into account because foreign clients now make factory inspections to see whether the factories are abiding the laws.

Cheap Labor Force

Bangladesh is the second largest apparel exporter in the world, next to China. The labor force consists of 4 million people. The other key players are India and Vietnam. The minimum wage is about $65 in Bangladesh compared to China’s $204. Productivity has always been a major concern for the Bangladeshi manufacturing sector. On average, a Bangladeshi worker requires more time and the same amount of money to produce a similar quantity of products. Also, one of the reason for being so cheap is because lower standard of living in Bangladesh. Whereas, the standard of living is rising at a faster rate in China. More and more international brands are trying to minimize their costs by moving their production to Bangladesh because of this purpose. [5]

Living Wage

The minimum wage in Bangladesh does not amount to a living wage. Such low wage may lead to catastrophic issues such as workers working for extremely long and exhausting hours, suffering from malnutrition, bad quality of life etc. This inequality between the production and retail sections of the garment industry is ever-growing. To offset the rise in cost of production, big companies such as Wal-Mart and H&M must be willing to contribute otherwise the owners may have to pay from their own pockets. (Living Wage Now, 2015) 8

Gender Discrimination

The discrimination of women in the garment factories is commonplace. A vast majority of garment workers are mostly women. It is said to be women are offered jobs at lower positions, or even sometimes they are not paid equal to the men. Such matters are not taken lightly by the international community. This is not happening in Bangladesh only, but also in other countries such as Indonesia. Women are frequently subjected to verbal and physical abuse. If they complain managers threaten them with firing. Unlike men, women need a lot of safety precautions such as travelling back home after dark, a safe housing for them and employers must ensure womens’ rights are met cautiously.

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Analysis Bangladeshi economic growth is growing faster than past. Garments and Clothing industry, the Multi Fiber Agreement phase-out will lead to more efficient. The phase may have negative impact on the economy of Bangladesh but Bangladesh absorbed the shock successfully. Not only this RMG exports grew significantly both in FY06 and (especially) in FY07. The industry has taken a large number of steps for this Bangladesh is remains competitive in the industry in this post phaseout period. There are many problems in our garments sectors they can improve their position in the world map by reducing the overall problems such as management labor conflict, proper management policy, efficiency of the manager, maintainable time schedule for the product, proper strategic plan etc. government should take necessary steps to solve the problems. They should provide some rules and regulation to protect the garments industries, solve the license problem, quickly loading facility in the port, providing proper environment for the work, keep the industry free from all kind of political problem and the biasness. They should provide some credit when they fall. There is a huge opportunity in garments sector for Bangladesh, proper steps will help them to get a large market in global.

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Conclusion

The Ready-Made Garments (RMG) industry create a better position in the Bangladesh economy. It is the largest exporting industry in Bangladesh, it helps Bangladesh to develop their economy. By taking advantage of an insulated market under the provision of Multi Fibre Agreement (MFA) of GATT, it attained a high profile in terms of foreign exchange earnings, exports, industrialization and contribution to GDP within a short span of time. The industry plays a key role in employment generation and in the provision of income to the poor. By this reveluation many poor people get jobs and made them solvent. To remain competitive in the post-MFA phase, Bangladesh needs to remove all the structural impediments in the transportation facilities, telecommunication network, and power supply, management of seaport, utility services and in the law and order situation. The government and the RMG sector would have to jointly work together to maintain competitiveness in the global RMG market. Given the remarkable entrepreneurial initiatives and the dedication of its workforce, Bangladesh can look forward to advancing its share of the global RMG market.

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References Dhakatribune.com,. 'Wages In The RMG Industry | Dhaka Tribune'. N.p., 2013. Web. 1 Dec. 2015. Fairwear.org,. 'Child Labor Policy'. N.p., 2015. Web. 1 Dec. 2015. Greenchoices.org,. 'Green Choices - Environmental Impacts Of Clothing'. N.p., 2015. Web. 1 Dec. 2015. Hagerty, James. 'Robots Take On More-Elaborate Tasks Amid Worker Shortage'. WSJ. N.p., 2015. Web. 1 Dec. 2015. Living Wage Now,. N.p., 2015. Web. 1 Dec. 2015. Weblog post: Hossain.T. RMG: Leading Earning Sector in Bangladesh. 2015. Retrieved from http://textilelearner.blogspot.com/2014/07/rmg-leading-earning-sector-in-bangladesh.html Wikipedia,. 'History Of Clothing And Textiles'. N.p., 2015. Web. 1 Dec. 2015.

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Research Method For the company and industry report we have interviewed the executives from the Bextex. While interviewing them we got bellow information.

1. How many products they are using in their product lines? 2. How many workers are working for the Bextex? 3. How many male and female workers are working in Bextex? 4. How many female workers are working in administration? 5. How many male workers are working in production? 6. Who are your target markets? 7. How you are serving them? 8. Do you think the company has any competitive advantage? 9. How you built up your competitive advantage? 10. How many countries you are exporting most? 11. Do you have any loyal international customer? 12. How you are building relationship with them? 13. Do you think this relationship is sustainable for the future? 14. What are the functional level strategies you are following? 15. What are the business level strategies you are following? 16. What are the corporate level strategies you are following? 17. What are the main products you are manufacturing? 18. How you are ensuring the quality of them? 19. Is there any weakness which you guys are trying to overcome? 20. What are the opportunities you can see for the Bextex? 21. What can be the threats for the company? 22. Do you have any buyer in Bangladesh? 23. What is the prediction of you guys about the future of RMG industry? 24. The salary structure is same for both male and female workers? 25. How many children are working here? 26. Are they following the government wage policy? 13

27. Is there any government observation here? 28. Are their work place safe and healthy? 29. What steps they took after rana plaza incident? 30. Is there any strike here for wage or job security?

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Thank You Letter To Md. Sabbir Newaj Jitu Assistant Manager

Beximco Textile Ltd. (Yellow) Subject: Thank you letter.

Respected Sir,

We the students of North South University got the opportunity to visit your company Bextex for our education purpose. It was a great honor to visit your company and got the opportunity to learn from you.

Our main reason for visiting is getting knowledge from the corporate world. We believe that your company certainly gave us to know functional systems and the work procedure of the big organization like yours.

We would like to thank you for helping us a lot when we went to visit your Bextex and for providing us enough information which was needed to complete our Report. You and your whole team were friendly and helpful. The information and the experience provided by is not only helpful for our project but also helpful for our corporate word in future. Thank you so much for showing us different things and explaining them to us properly and giving us the accurate information.

Regards, A.K.M Monjur Morshed, Sajeed Sarwar, Forhad Sadi Nishat Shaoli Islam, Neev Ayan, Mohammad Toufique Eshrat Farzana

Students of North South University Bashundhara, Dhaka. 15

North South University

Course : MGT489, Sec: 9 Submitted to: Dr. Md Shahedul Alam (Shl) Submitted by: Name

ID

Eshrat Farzana Eshika

111 0772 030

Forhad Alam Sadi

08 3198 030

A.K.M Monjur Morshed

103 0705 530

Mohammad Toufique

112 0407 030

Nishat Shaoli Islam

113 0542 030

Sajeed Sarwar

121 0280 030

Mahfuj Alam Morshed

121 1097 030

Topic Report on Beximco Textile Limited Company Segment

Executive summary Beximco is probably the largest conglomerates within Bangladesh. It is investing on the major profitable sectors from the very beginning. One of the profitable sectors within Bangladesh, RMG industry is probably the most promising one. Beximco Fashion limited is one of the garments companies in the Beximco group. It has 20 lines using the production capacity involving 20, 000 units daily. Beximco Fashion Limited has advanced machineries, skilled workers and efficient management teams. With the aid of those it has generated up a cost leadership. It maintains a long list of suppliers from which often it gets quality raw materials at reasonable rates. Thus it provides quality output towards customers at more desirable prices in comparison with its competitors. The company has got the cost leadership for a longer period of time. The factory can be found at the EPZ, Savar and the head quarter is at Gazipur. Beximco Fashion Limited has strong relationships with the world class brands like Wal-Mart, JC Cent, Target etc. Beximco Fashion Limited is delivering them with excellent products in more affordable prices than its competitors. Thus they have got a strong eco-friendly relationship. Moreover, whenever they do not have any order from outside, the factory produces products for “Yellow” which is the clothing brands in the Beximco itself and is available to the locals only. The RMG business of Bangladesh can have higher growth in addition to higher profitability in the future. As the Beximco Fashion Limited is producing using its highest working capacity, it can enhance its line so that it can produce more and earn more profit. Beximco Fashion Limited is monetarily a solvent corporation. However, they intentionally delay about the payment of the workers that causes the rise in the strike. Moreover, it could create bad impression towards foreign buyers about them. They can even switch with their competitors consequently. So, to avoid those problems they should pay their workers in time. And to keep further operational unrest within the company itself, it can initiate effective yet works incentive plans and appraisals to make certain its services are delivered at optimum and for that reason keep the status intact. Additionally, they should increase the distinctive line of their garments that may bring them an important amount of return, because it is actually encouraged that a firm expands whenever it's feasible and therefore foster goodwill amongst its stakeholders.

Table of Contents Introduction ................................................................................................................................ 3 Overview of the Global Operation and Structure of the Firm ................................................... 4 Strategic Issues Facing the Firm ................................................................................................ 6 Corporate Issues Regarding the Global Context .................................................................... 6 Corporate Issues Regarding the Bangladeshi Context ........................................................... 6 Business Level Issues Regarding the Global Context............................................................ 7 Business Level Issues Regarding the Bangladeshi Context ................................................... 7 Functional Level Issues Regarding the Global Context ......................................................... 8 Functional Level Issues Regarding the Bangladeshi Context ................................................ 8 Analysis...................................................................................................................................... 9 Competitive Advantage .......................................................................................................... 9 Efficiency............................................................................................................................ 9 Quality ................................................................................................................................ 9 Customer responsiveness .................................................................................................... 9 SWOT Analysis of Beximco Textile Limited ...................................................................... 10 Strength ............................................................................................................................. 10 Weakness .......................................................................................................................... 10 Opportunities .................................................................................................................... 10 Threat ................................................................................................................................ 10 Cost Leadership Advantage ................................................................................................. 10 Avoiding the Chasm ................................................................................................................ 11 Quality Control ..................................................................................................................... 11 Competitor Analysis ............................................................................................................. 11 Beximco’s Business Model for one Product (Shirt) ................................................................ 12 Customer Segments .............................................................................................................. 12 Value Proposition ................................................................................................................. 12 Channels ............................................................................................................................... 13 Customer Relationship ......................................................................................................... 13 Revenue Stream.................................................................................................................... 14 Key Partners ......................................................................................................................... 15 Key Activities ....................................................................................................................... 15 Cost Structure ....................................................................................................................... 16 Recommendation ..................................................................................................................... 16 Conclusion ............................................................................................................................... 17 1|Page

References ................................................................................................................................ 18 Research Method ..................................................................................................................... 19 Thank You Letter ..................................................................................................................... 20 Appendices ............................................................................................................................... 21 Bangladesh’s Share in Global Apparel Export .................................................................... 21

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Introduction Clothing is one of human’s most fundamental needs. Ever since the era of fashion has started, it has retained the clothes’ demand high and the people have always tried to reinvent themselves wearing new clothes of new brands. To fulfill that requirement, many clothing outfits were established after a while. By that time, some business people have understood the urge of getting new fashionable clothes to suit their customers’ fashion statement. Some of the factories started concentrating on the quality whereas others’ concern was around the cost leadership of getting the clothes. Mainly they tried to provide the customers with best quality clothes at the most cost effective price possible. Moreover, Bangladesh is well known in the world for providing the high quality RMG products at inexpensive rates. There are several RMG factories within Bangladesh among which one is Beximco and it is probably the major factories within Bangladesh, making clothes with the highest quality and cheap value possible. The Beximco Fashion Ltd. is acknowledged for producing tank top, pants and t-shirts, etc all types of clothes that are nowadays a necessity in the peoples’ lives as fashionable clothes are not a want but a need. The factory not only cares about who wants what regarding clothing, but they have made sure that while providing people the best clothes, no harm is done to the Dhaka city. As a result they are situated at the EPZ, Savar along with the head office at Gazipur. This factory is comprising of 20 lines with a production capacity involving 20, 000 per day. The main foreign buyers of this factory are the particular Walmart, Target, and many others. After fulfilling the necessity of foreign purchaser the factory makes use of rest of capacity to meet the local demand in the brand called “Yellow”. Beximco has put themselves out there for the people in a unique way as they have represented them by the name of “Yellow” to the common public. However it is a keen juvenile brand which is being sold to the customers, especially to the youth at the particular Beximco owned stores. Yellow is totally a new brand name for the people and today it has many creative ideas along with the core masterpiece of all the needed materials to make clothes. Beximco is rolling out in-house design functions with teams within Bangladesh and Italy. Also, it has completed partnership with a lot of the world’s well acknowledged design institutes including Fashion Institute involving Technology, Parsons, and many others, to get new designs and thoughts from them. Beximco has built strong working relationships using its core clients as a result of interpersonal communication. Finally it increase to 80 million lbs. from 11 million lbs. currently along with the annual capacity involving apparel knits expected to reach 145 million pieces from 20 million pieces currently is a remarkable increase in future. Beximco Fashion Limited is concentrating on the cost 3|Page

management to attract their customer and trying to give them better quality products at cheaper prices. With the particular sustainable cost management advantage the Beximco Manner Ltd. is playing a vital role in the particular RMG industry involving Bangladesh.

Overview of the Global Operation and Structure of the Firm Beximco group of companies is one of the largest conglomerates of Bangladesh which started its journey in 1970. The group has evolved from being primarily a commodities trading company to a leading, diversified group since the early days, with a presence in industry sectors that account for nearly 75% of Bangladesh’s GDP. The Beximco group’s key businesses includes ceramics, pharmaceuticals, textiles, jute, information technology, aviation, media, finance, real estate, construction and energy. The headquarters of the Beximco Ltd. is located in Dhaka. Its major industries are located at the Beximco industrial park in Gazipur, outside Dhaka. (Beximcofashions.com, 2015) Beximco Fashion Limited (BFSL), which is a 100% export oriented garment industry, is a member of Beximco group. It started its commercial production in 1997. It is located in Savar which is an export processing zone. The organization is working through an all-round characterized administration structure headed by CEOs under whom there are official executives, general administrators for different divisions and as indicated by chain of command, different senior and mid-level administration staffs. The CEO and the official chiefs, general supervisors meet at consistent interims represented also by finance, marketing, and personnel heads. Beximco Fashions Limited (BFSL) produces more than 6 million bits of high quality dress/easygoing shirts for noticeable brands and retails in USA, Canada and Europe consistently. (Beximcofashions.com, 2015). Beximco Fashions Limited is overseen by a gathering of experts including ostracizes and goes for delivering astounding articles of clothing through a successful quality control framework right from sourcing of fabric to deciding item. The quantity of representatives toward the start of year 2009 was 2220. Beximco Fashions Limited focused on the cost leadership. It provides higher quality products to its customers (B2B) at lower prices. It’s really hard to provide higher quality product at lower prices. But as the Beximco is a large conglomerate in Bangladesh, they have huge money to invest in any sector. So the Beximco Fashion Limited have invested on advanced RMG machineries that are effective and efficient, and have less defective rate. With the fewer defects, the rejection rate has gone down which is helping them to lower their cost.

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Notwithstanding that, they have great association with their suppliers. They have heaps of supplier in their grasp who are supplying the quality raw materials to them. With these quality raw materials there are the higher possibilities of improving yield. Because of the high number of suppliers accessible, they can deal about the cost of the raw material. So they have a competitive edge over their rivals about getting the raw materials at lower cost. Additionally as Beximco is a reputed group in Bangladesh the suppliers need to have great association with them also. So they give them the raw materials at lower costs by having a less overall revenue which they don't give to alternate clients. In this way BFSL have the completive point of interest of the expense initiative as their own expense of generation is low because of lower cost of raw materials. Beximco Fashion Ltd. is in the garments industry for a stretch of time. So they have the experience on dealing with the employees. With that their representatives and laborers can perform successfully and productively. So with the lower cost of the raw materials, propelled hardware, viable and productive representatives and specialists the Beximco Fashion Ltd. has the expense administration advantage over their rivals. Be that as it may they pay their laborers in late. Generally they do a deferral of one week in every installment. Now and again they even do the postponement in installments of two-three weeks. The global brand, for example, Walmart and Target has a solid brand picture. To keep up that solid brand picture they need to give quality item without fail. On the other hand they require their attire item at less cost. And not everybody can give the higher quality item at lower costs. Pretty much everybody will stick to a specific cost. The organization which can give items underneath that cost gets the agreement. As Beximco Fashion Ltd. has the upper hand of expense authority they get the agreement. Besides they give their dependable clients the items at lower cost as could be expected under the circumstances. In this manner they pull in the outside clients and keep up the great association with them. The Beximco Fashion Ltd has foreign customers mostly. However they have one local customer which is the brand “Yellow”. It’s one of the clothing brands of Beximco itself. As the Beximco Fashion Ltd deals with the international buyers with their quality products at lower price, the “Yellow” gives them the order of their product if their production plant is idle. For attracting the “Yellow” the Beximco Fashion Ltd do not do anything special as they are the brand of the Beximco Group itself. Moreover when the foreign buyers stops ordering product regarding some issues like the Rana Plaza or Tazreen Garments Fire, the “Yellow” gave order to the Beximco Fashion Ltd. so that they do not incur huge losses. 5|Page

The size of the Beximco Fashion Ltd is 19 lines. Per day their production capacity is 20,000 units on average. There are 15 workers are working on each line. The company mainly focuses on products like shirts, t-shirts and pants. They produce the products according to the customers’ design and order. The workers are skillful because they go through a training period which makes them effective and efficient. Beximco intends to leverage its market position and global scale, further diversify operations into highly profitable sectors, capitalize on the domestic growth opportunity and selectively pursue international opportunities going forward. The group is listed on the Dhaka Stock Exchange and the Chittagong Stock Exchange with a market capitalization of over $2 billion. (Beximcofashions.com, 2015)

Strategic Issues Facing the Firm Corporate Issues Regarding the Global Context Beximco Ltd is a conglomerate group. Thus there are lots of companies under one roof. Since it is a huge corporation thousands of employees work here. These employees’ have to fulfill the demand of the stakeholders as well as ensure the corporate social responsibility. Mainly Beximco fashion Ltd deals with the clothing that falls under the Beximco Textile and their brand is “Yellow”. It is the most wanted brand in our country. It is now are creating the demand all over the world through its design and price. As the designs are exclusive, it is very much in demand not only in Bangladesh but also in foreign countries like UK and Pakistan. Now a days yellow is taking the initiative to expand its business all over the world since it has very good supply chains and Beximco Fashion Limited is the major supplier of this brand. However they have to ensure many things to be competitive in the global context, it is a great achievement for a Bangladeshi Company to open up branches in foreign countries.

Corporate Issues Regarding the Bangladeshi Context Beximco is now investing to come up with their own supply chain team who will supply them raw materials and also distributor team who will distribute their own products. As a result they will get good quality of raw material and will not have to pay any higher cost for it. In short they don’t have to worry about quality and also cost. Furthermore, as they will distribute 6|Page

their own products they will be able to cut extra charges of distribution cost. Besides they will be able to utilize their knowledge regarding market segment and consumer demand. Thus they will be able to meet the consumer demand by fairly distributing their products. Moreover they will get the idea of real consumption rate of their products among different districts. It will eventually help them to understand their consumers taste and also boost their sales.

Business Level Issues Regarding the Global Context Yellow is now involved in foreign direct investment meaning that they are opening branches in foreign countries. Thus they are investing in those countries and earning directly from those investments. Furthermore this FDI has become successful in so many ways in earning profit hence this investments brings money back to home country. It is successful over there because least cost are incurred to produce the products and low price is charged from foreign customers. Besides that the Beximco Fashion Limited is achieved cost leadership so that they can attract foreign buyers. People want best quality of products in reasonable price and Beximco fashion Limited ensure it to their customers. They give the lowest bid as possible to attract buyers. Thus how they are grabbing more attention of buyers worldwide and making their product worth of buying by ensuring quality with cost.

Business Level Issues Regarding the Bangladeshi Context Yellow is almost available in everywhere in Dhaka City and also chaining in Bangladesh. It is not difficult for people to find a Yellow store to buy its products as it is located near to their place. This chaining of Yellow ensure much bigger sale of their products meaning that if a shop is near to people place it will be easier for them to visit and buy their desired products. Thus Yellow make sure that their stores are located in a place that is not far from their consumer. This policy will not only boost up their sales but also increase the revenues of Beximco fashion Limited. That is why Beximco is very focused to let their consumers know about them and to make sure it work as effectively as possible. They open stores near the consumers place, do billboard advertising etc. to achieve their target. They use their full production capacity to ensure that they can meet their consumer demand to win business level constraints.

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Functional Level Issues Regarding the Global Context Beximco Fashion Limited is offering the high quality product at lowest price as possible. Meaning that they have the ingredient to support earning of profit for them. Not only that Beximco fashion Limited is doing their best to cope up with the things in demand in order to operate on the functional level. Moreover they created jersey for world cup 2014 to keep their consumers updated about them. It means that they are trying to fulfill the demand of each consumer with the things are now in demand globally. In addition to that they are manufacturing jerseys for Barcleys, Manchester United, teams of English Premiere League, and Spanish Premiere league like Barcelona. They are doing this because they can produce the best quality products. By doing so they have earned a goodwill that makes them most wanted among celebrities. Besides that they are manufacturing clothes for American Eagle, Arcadia Group, Calvin Klein, H&M, and JC Penny. It means the demand of their clothes is increasing day by day, as they are updating and also fixing their functional level functions keeping consumer needs and demands in mind.

Functional Level Issues Regarding the Bangladeshi Context Yellow is considered as one of the prestigious local brand after Ecstasy. It is known for its superior quality and has all the needed fashion and style that modern people or new generation wants. On the other hand Yellow charge a bit higher for their products. Their strategy is to ensure their quality first, then focus on the innovative products. Due to ensure continuous innovation they have to charge a bit higher because it leads more cost. Beximco Fashion Limited provide the raw materials for manufacturing the products for Yellow. They provide them the quality goods that is why Yellow charge higher. But they also keep the needs of middle class people in mind. In winter they offer sales up to 70%. It enable those people who cannot buy their products usually to purchase those during sales. Thus by ensuring all the details regarding everything that a consumer wants, they build up each and every strategy even more successful.

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Analysis Competitive Advantage Competitive advantage is very important to sustain in industry for longer period of times for any organization or company. The competitive advantage of Beximco Fashion Limited is their quality products at the same time they try to charge as low price as possible. That is why it is well known even to the foreign buyers as well. Although Bangladesh lacks indigenous cotton product capability, Beximco is being able to leverage labor cost advantage and also export competitiveness to the maximum. There are few factories which follows the building block of the competitive advantage. The building blocks of the competitive advantage of Beximco Fashion Limited is given below-

Efficiency Beximco Fashion Limited has efficient workers, employees and machineries. These machineries help them to reduce the time of production during production process. In most of the organization these steps are done manually which takes more time. It is indeed a privilege for Beximco. Moreover they provide training to their workers that make the workers more efficient and effective. For all these their production process is effective and efficient.

Quality Beximco fashion Limited Manufacture higher quality products. It always maintain contact with the supplier who provide them quality raw materials for their products. Furthermore it remains up to date with the new technology and innovation in Bangladesh with an emphasis on international standard of corporate governance and TQM (Total Quality Management). In order to provide new design and product development support from fibers to garments and leading retailers, brands using integrated manufacturing process, technology collaboration and powerful tools with the major suppliers.

Customer responsiveness Trend and fashion keep changing over time. That is why Beximco Fashion Limited has to maintain the changing demand of their consumer effectively and efficiently. With the change of fashion and trend in the marker consumer order changes. They provide them those products

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of quality but at as low price as possible. Thus it helps them to maintain a trendy image in the consumers mind.

SWOT Analysis of Beximco Textile Limited Strength 

They have the efficient workforce and machineries to produce effectively and efficiently.

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In Beximco Fashion Limited rejection rate is very low.

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They have stable contract with the brand like American Eagle, Arcadia Group, Zara & JC Penny.

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They have seasonal contracts with other brands such as Polo Ralph Lauren, Calvin Klein, Timbaland, Levis, Ecko etc.

Weakness The weakness of Baximco fashion Limited is that they pay their workers and employees late which often leads the labor strikes. Sometimes this delay increases into 2 to 3 weeks. Moreover for management level employees sometimes they don’t pay for a year.

Opportunities The RMG industry of Bangladesh has more chance to get bigger. Some economists stated that if we can improve the current issues there is a high chance to get higher return in future. So they can increase profit by increasing their lines of production.

Threat Incidents like Tazrin Fashion Fire and Rana Plaza Collapse leads a very negative impact on the RMG sector of Bangladesh globally. If we don’t take any initiative to improve these issues many foreign investors will leave this market and will choose our competitors like Vietnam, Myanmar etc.

Cost Leadership Advantage The Beximco Fashion Limited has targeted broad market as market segment. For that reason they are providing the products at lower cost. Bangladeshi garments are renowned worldwide for cheap labor cost. Among all the competitors Beximco has established itself in a

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way so that they can provide their valuable consumers higher quality product but at lower price. That is why they have built up the cost leadership strategy.

Avoiding the Chasm Beximco Fashion Limited has nineteen lines of productions. All these lines are utilized at their highest level. Therefore they have reached their higher level of production. However Bangladesh will get more foreign contracts if they improve safety issues. Thus if Beximco invest in more products line they will be able to earn more profit which will enable them to avoid chasm.

Quality Control To ensure the quality Beximco Fshion Limited check the quality at the end of the production. However they could check the quality after every step, but that will increase their cost. As they have their own raw material supplier and also skillful workers, so checking the quality after the production is cost effective for them.

Competitor Analysis In Bangladesh there are 5400 garment factories. All of these are producing goods at lower price and also offering it to consumers at lower price. Among all these Beximco Fashion Limited has better brand image. Moreover getting raw materials from their own supplier at lower price is an incentive for them than competitors. Their major competitors are Square Textile, Hamim Group and Sharmin Fashion Limited etc. 11 | P a g e

Beximco’s Business Model for one Product (Shirt) Beximco fashion limited is famous for their readymade garments products quality. They usually produce casual shirts and pants for men, and blouses for women. In this following section Beximco’s business model for one product- “Shirt” will be discussed in depth.

Customer Segments The first element of Business Model is “Customer Segments”. It can be defined as creating market or for whom one company will make product or value. The Beximco Fashion Limited does their deals with other brands or even companies. They don’t directly sell single product towards the people. The brands or companies visit them to place orders. Based on that order they supply apparel products. The main customers of the shirt of the Beximco Fashion Limited are on the North America & Europe. The well-known clothing brands from people regions usually place order towards the Beximco Fashion Limited with regard to the shirts. The Beximco Fashion Limited produces the two exclusive and medium selling price range of shirts. Beximco usually sells to their customers at cheaper rate, but their customer’s like- Levis, H&M charges higher price when they are selling by their own. So basically the famous branded shops are buying from Beximco at lower rate and again sell it at higher rate- as they are making more profit.

Value Proposition Value proposition is a bundle of products and services that create value to the customers. Beximco Trend Ltd. basically does the business to guarantee the business trade. Their customers are brands that are world famous, which means quality can be a must to maintain. However, those brands sell the products at higher price since they have the higher manufacturer image. Also, when they place their order they might require higher quality at less price. Ensuring higher quality at lowest price is not possible but you'll be able to give slightly lower price versus competitors. Beximco is specialized in the cloth manufacturing for them to charge less than their competitors and because of that their value proposition is more for a smaller amount. Beximco Fashion Limited has a lot of suppliers in their hands. So they can bargain with them for their suppliers. Thus they can reduce their cost from the very addition of the production. The Beximco Fashion Limited provides the higher quality materials from other supplier at low price tag. Their workforce is competent, effective and efficient. And so, they 12 | P a g e

do less mistake during the time of the production. Because rates of the mistakes are less therefore the rate of the rejection can be less. If the rate of rejection rises, the cost of the production rises. On the other hand the rate of rejection decreases, the cost of the production also decreases. Thus the Beximco Fashion Limited produces good quality product at lower prices because of their customer. As their cost of production is low for them to charge lower price to their customer. As they usually are providing the higher quality products at low cost than their competitors there're providing more for a smaller amount value.

Channels Channel is the process of interacting with customers and delivering them value. It’s the touch point where buyers and sellers clarify both of their requirements. There are two types of channel for interaction. One type is direct channel, the location where the customer and the manufacturer meet directly for the transaction. Another is indirect channels, where the buyer meets with the seller by using an intermediaries. In the situation of Beximco Fashion Limited the delivery will be based upon the contract with the buyer. At the time from the contract if the client states that the shirts ought to be delivered by the Beximco Fashion Limited then it uses a delivery company to ship it for the customer. On the other hand when the customer states on the contract that they may get their product by themselves then the Beximco Fashion Limited doesn’t hires practically any delivery company. To ship their product inside foreign countries they do the insurance from the shirts. Sometimes the accident occurs inside middle of the distribution. That causes the firm lots of losses. To avoid that loss the company does the insurance. For delivering the shirts inside outlet of “Yellow” they use their own transportation. Basically Beximco is the owner of “Yellow”, by which they are selling their products to the local consumers.

Customer Relationship Customers are the only target and heart of any sorts of business. For them the business earns the revenue is actually that the enterprise runs. Before the client relationship was not necessarily that main concern on the firms. But as time passes the customer relationship is getting the major fact on the concern. The major customer for shirt product on the Beximco Fashion Limited is Walmart, Target and the Yellow. The brand “Yellow” is one of the clothing brands on the Beximco itself. However for the other major customers this Walmart and Target 13 | P a g e

they should maintain good client relationships. Those customers hand them over huge amount involving order from that they can earn a lot. If they could maintain relationship along with those customers then it truly is really profitable for the teenagers. Beximco Fashion Limited has the cost leadership advantages which has given them the benefit to charge a lot less than their competitors. But to take care of good relationship with Walmart & Target they give something more to create them delighted. They give them product with a lot more less price. Thus they cause them to their loyal client. Sometimes that firm gives them obtain directly without opting the auction while they have the beneficial relationship.

Revenue Stream Earnings is foremost for virtually every kinds of business. From the profits of revenue some sort of company can sustain searching for a longer timeframe. The Beximco Fashion Limited has the ability of approximately 20000 pcs of production every day. But when it’s in regards to the production of shirt they can produce only about 16000 units per day. They charges only $3.5-$5 for shirts from the customer. Based on the standard of shirt those rates are less. On the production of the shirt they can earn the income of 5cr-5.5cr annually. It can vary from the quality of the shirts. Nevertheless this is the average revenue in line with the production of the shirts. The Beximco Fashion Limited also produces t-shirts, pants and many others. The given revenue with the shirt is only a percentage of the total revenue of the Beximco Fashion Limited. Key Resources: The Beximco Fashion Limited supplies the higher quality product on their customer at very lower price. To get that will cost leadership they want the efficient along with effective machineries, employees and workers. Their main source is their advanced machineries which can cut the linen into different styles within minutes. If the production manager provides direction to the cutting unit to cut the cloths in various shapes it reduces those clothes into different shapes. By using that machine their particular times gets ended up saving. Time is the actual vital factor to the garments because they could fulfill lots associated with order and earn plenty of revenue if they could manage the period properly. If they make use of the human workforce to cut down the pieces with the shirt then it's going to take lots of energy. But using the actual advanced machine reduces enough time by a great deal. On the different hand the Beximco Fashion Ltd. choses their manager cautiously because those manager will be taking 14 | P a g e

care of all the production from the beginning to the stop. If they will not be good at their job next there will occur plenty of fault in the actual production. Moreover the actual Beximco Fashion Ltd. provides their worker appropriate training for creating. So their workers may also be important resource to the firm. With the aid of those key resources the company is being more effective and efficient and that is giving the price leadership advantage. The Beximco Fashion Ltd. is reputed to help its customer for all those reasons.

Key Partners Key partners are the people, who are most important for one’s business success. Beximco fashion captured many famous both local and international brands as their key partner. Here are some of their key partners names collected from Beximcos web siteSpringfield, VAN Heusen, Calvin Klein, DKNY, J.C Penny, Next, IZOD, Arizona, H&M, St. Johns Bay, Arrow, Levis, Walmart, Target etc. Arrow, Walmart, Levis are the very well-known company over the world. Besides this Yellow is very famous in our local Bangladeshi apparel market. All of these famous brands needs better quality product as their prime target is to create strong brand image amongst their customers. So if they ever fail to provide good quality products to their customers they may well lose their reliability. On the other hand those companies also require to buy the products at cheaper rate as possible. So they need to have some partner that can provide them the great quality male shirts at lower cost. For that reason they basically give their orders towards Beximco Fashion Ltd, which is the responsibilities of Beximco to perform the orders by the due date and hence provide them on excellent time and location. However, they sometimes obtain the supplies from their buyers and the majority of the times they get supply from their local firms. Beximco Fashion Limited sometimes gets order from the world class brands which might be renowned for their particular quality and additionally the expensive value. They provide them the supply to maintain the exclusivity.

Key Activities There are several key activities the Beximco Fashion Ltd. does whenever they manufacture the shirts. They usually bid for to find the order from the buyer. If they can bid the minimum then they can get the order. After getting the order the buyer gives them the planning and other details. Depending on which they go for the actual production. Sometimes absolutely free themes provide the supply if they need to maintain the exclusivity. Alternatively 15 | P a g e

if the buyer doesn’t give the supply for that production, the Beximco Fashion Ltd. go for their supplier for the actual supply. After getting the actual supply their creation manager designs that how you can produce more effectively and efficiently. Determined by that guidance the actual workers produce the actual shirts. After the production the coffee quality control team checks the quality of the product to ensure the minimum quality requirements of the customer. After the QC the actual shirts are prepare to deliver for their customer. In some time of the creation the workers carry out their activities carefully careful if they do just about any mistake then that product is going to be rejected. If the sexual rejection rate goes greater than the cost is going to be higher which may cause the Beximco Fashion Limited to lose their competitive good thing about the cost management.

Cost Structure The expense of the shirts depends on the requirements of the order. Usually Beximco Fashion takes 5-15% profit margin from their customer. This percentage actually depends on the relationship with the buyer. As they feature the quality solution so their cost is high. But as they've invested on stateof-the-art equipment which makes certain quality product as well as a higher productivity and so per head cost is falling down that is certainly a huge edge for Beximco like the production cost is less they are able to make a higher volume of profit. Their cost is practically 85-95% of the price tag on the shirt.

Recommendation Beximco Fashion Limited can certainly raise their production line in order to get enough return in future. It has been forecasted by lots of analyst that Bangladesh RMG sector is going to have more contract in the foreseeable future form foreign buyers. Consequently it is going to be the excellent investment decision. On the other hand Beximco Fashion Limited pays their workers in late which sometimes cause strike. As they are solvent company and it’s their intentional activity, so they should avoid these because it can damage their fame. If it creates negative brand image in the mindset of their customer then they can swap to other organization who are maintaining those rules and regulation. Apart from many Beximco Fashion Limited has the advantage of the cost leadership. In order they should do their activities in a way that can help them to sustain the competitive advantage for a longer period of time.

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Conclusion Beximco Fashion Limited is one of the well-known garments factories in the RMG industry. They have the competitive advantage of the cost leadership for which they are being able to draw attention of many well-known foreign brands and making very good associations with them. They have the efficient and effective machineries, management team and personnel which are aiding them to retain their competitive advantage. By making use of the competitive advantage they have built up strong relationship with the international brand like JC Penny, Walmart , Target and Zara. Bangladeshi garments usually are known the item in the entire world for providing the standard quality products with the lower price. Among them Beximco Fashion Limited has cost leadership. Thus, production plants always are being in the utilization of their full production. However they are doing the constant delay of the payment to their personnel. They should reduce this delay as it’s their intentional activity. They should pay them in time to avoid the strikes. Moreover the foreign buyers can breach contract with them or pay less due to this fact. However they came to Bangladesh as the garments were offering them the products at lower cost. But as it is the profitable sector of Bangladesh many stable individuals can invest in this sector and can develop a RMG factory which can have more competitive advantages. If they can sustain good relationship with their workers and pay them in time then the foreign buyers can shift to them. The Beximco Fashion Limited has full financial capabilities to pay their workers on time. So they really should pay out their staffs in time to make the connection with all the staff even stronger. The company seemed to be robust from the earlier instances and with that in time payment it can sustain in the market for a long period of time without the criticism of the foreign buyers.

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References Bextex.net,. 'BEXIMCO | Textiles & Apparel Division'. N.p., 2015. Web. 30 Nov. 2015.

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Research Method For the company and industry report we have interviewed the executives from the Bextex. While interviewing them we got bellow information. Company related questions 1.

Who are your target markets?

2.

How you are serving them?

3.

Do you think the company has any competitive advantage?

4.

How you built up your competitive advantage?

5.

How many countries you are exporting most?

6.

Do you have any loyal international customer?

7.

How you are building relationship with them?

8.

Do you think this relationship is sustainable for the future?

9.

What are the functional level strategies you are following?

10.

What are the business level strategies you are following?

11.

What are the corporate level strategies you are following?

12.

What are the main products you are manufacturing?

13.

How you are ensuring the quality of them?

14.

Is there any weakness which you guys are trying to overcome?

15.

What are the opportunities you can see for the Bextex?

16.

What can be the threats for the company?

17.

Do you have any buyer in Bangladesh?

18.

What is the prediction of you guys about the future of RMG industry?

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Thank You Letter To MD. Sabbir Newaj Jitu Assistant Manager Beximco Textile Ltd. (Yellow) Subject: Thank you letter.

Respected Sir, We the students of North South University got the opportunity to visit your company Bextex for our education purpose. It was a great honor to visit your company and got the opportunity to learn from you. Our main reason for visiting is getting knowledge from the corporate world. We believe that your company certainly gave us to know functional systems and the work procedure of the big organization like yours. We would like to thank you for helping us a lot when we went to visit your Bextex and for providing us enough information which was needed to complete our Report. You and your whole team were friendly and helpful. The information and the experience provided by is not only helpful for our project but also helpful for our corporate word in future. Thank you so much for showing us different things and explaining them to us properly and giving us the accurate information. Regards, Eshrat Farzana Eshika Forhad Sadi Nishat Shaoli Islam Mohammad Toufic A.K.M Monjur Morshed Mahfuz Alam Sajeed Sarwar Students of North South University Bashundhara, Dhaka.

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Appendices Bangladesh’s Share in Global Apparel Export Currently Bangladesh share 5% of global apparel export and Vietnam 4%. Economists say that due to TPP (Trans Pacific Partnership) there is a high chance that by 2024 Vietnam will beat Bangladesh and will take the second position after China. Vietnam will be able to increase their share up to 11% because of this agreement. On the other hand if Bangladesh can fix work environment, safety and political instability issues they will be able to increase their share up to 7%.

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