-Competitor Analysis_revised as of Jan22

Competitor Analysis “The principal bases of competition in the real estate development business are location, product, price, nancing, execution, completion, quality of construction, brand and service.” --- Megaorld !inancial "eport #$%&

Market Players

ompetitor Snapshot Company Name

Market Value •

104.2B n

Description •

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+%1 Bn

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/4.+ Bn

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42+.6 Bn 14/.5 Bn

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Value Proposition

Megaworld Corporation is the country's leading real estate developer and No. 1 business process and outsourcing (B!" o#ce developer and landlord in the hilippines. $as introduced 1% success&ul largescale )asterplanned )i*ed use townships across the country

Building visions

,argest property developer in the hilippines operating pri)e co))ercial spaces throughout the country. -t is owned by the yala group o& co)panies.

$o)es built to last spaces that go beyond the ordinary

eal estate ar) o& the  3u))it $oldings -nc.  o date ,C has +2 shopping )alls %5 residential buildings / o#ce buildings +1 housing develop)ents and 6 hotels all over the country.

Build good things better to )a8e li&e )ore )eaning&ul &or the 9ilipino eople

 trailbla:er in the )iddle )ar8et residential condo)iniu)s. 3M;C develops pri)ary ho)es that attract custo)ers loo8ing &or conveniently located aspirational yet an?oys the patronage o& both new and repeat institutional clients whose businesses have bene@ted &ro) ;MC-As onoraheado& schedule co)pletion philosophy. -t has success&ully co)pleted over %00 pro?ects to date. hese land)ar8 in&rastructures sy)boli:e the e*pertise and pro&essionalis) o& the 9ilipino engineer.

9eels real good to be ho)e

!;C 3eg)entation argeting ositioning New roduct ;evelop)ent rocess

roduct Snapshot Company Name

Ofce

Commercial Residential

Hotel/Res ort

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Me!a"orld Corporation Company Name

ar!et Market $ighend and pper Middle )ar8ets

Se!mentation and Positionin!

Megaworld has pioneered the )i*eduse develop)ent o& real estate in the &or) o& co))unity townships that &use the livewor8play concept with the de)ands o& B! @r)s. =hile the Megaworld brand caters to the upscal e seg)ent its two subsidiaries >)pire >ast ,and $oldings and 3untrust roperties see8 a wider range o& housing custo)ers. >)pire >ast ,and $oldings -nc. targets the )iddleinco)e housing seg)ent with township residential pro?ects located in and out o& the )etro. -n uly 2012 it partnered with the Da:uo !8ada roup &or a ?oint venture to develop a 4%billion lu*ury condo pro?ect in agcor >ntertain)ent City. -n 2011 Megaworld unveiled a total o& eight new pro?ects E )ostly lu*ury condos in the business districts o& the )etro (speci@cally in >astwood City Newport City Boni&acio lobal City raneta Center and Ma8ati and one in Mactan Cebu". -n 2012 Megaworld ear)ar8ed 2%billion to develop ongoing pro?ects while investing F%billion to &urther develop ptown Boni&acio &or the ne*t 20 years. -t topped o< its 2012 achieve)ents with its turnover o& reenbelt Madison in ,egaspi Gillage a lu*ury condo with &ully&urnished units that are ready &or occupancy. -n 201+ Megaworld allocated 2%billion to

Ne" Product De#elopment Process !