Executive Summary

EXECUTIVE SUMMARY

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Indian marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Social media has gone main stream. main  stream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. Customer acquisitions remain to be the prime goal of Indian marketers (59%). According to leading marketers of India, the top three online investment channels for 2011 are Social media, Email marketing and Search marketing. 52% of the top marketers said that it is extremely important to integrate email marketing and social media. This is why nearly every business on the planet is exploring social media marketing initiatives The focus of marketers is shifting from ‘sending the message out’ to ‘start engaging with customers’. In this context, the role of a marketer is changing from ‘batch and blast’ processing to creating ‘listening posts’ and ‘dialogue hubs’ in customer communities. A shift from isolated pure play traditional platforms to an integrated multi-channel approach is helping the marketers address the challenge of new consumers’ expectations across many man y devices and channels. Indian marketers are leveraging the power of various communication channels and technologies- be it Email, SMS or Social Media in their portfolio. Here we will see the main trend of Social media marketing in India, The scope of it, The future and will undergo a research to follow the Customer  perception About Social Social media for for Brand management. management.

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Marketers place high value on social media: A significant 90% of marketers indicate that social media is important for their business. Measurement and integration are top areas marketers want to master: One third of all social media marketers want to know how to monitor and measure the Return on Investment (ROI) of social media and integrate their social media activities. Social media marketing takes a lot of time: The majority of marketers (58%) are using social media for 6 hours or more each week, and more than a third (34%) invest 11 or more hours weekly. A significant 77% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2011. E-marketing forms the baseline for 86% of marketers in India. Promotional communication and newsletters are the primary users of use of e-Marketing channels in 2010 Customer acquisition is the largest driver of e-Marketing for 2011 36% of Indian marketers’ invested more than 10% of their budgets in eMarketing 72% of Marketers have plans to increase investments in e-Marketing  platform.

After Social media, Email marketing and Search marketing are the preferred digital channel for 2011.

DECLARATION

I, Aditya Kumar Roll No A50050213015, student of MBA of Amity Business School, Amity University Gurgaon, hereby declare that the project report on “Social media marketing “at HitchUp, A New Mobile App  is an original and authenticated work done by me. The project was of 2 months duration and was th th completed between 26  May to 25 July 2014.

I further declare that it has not been submitted elsewhere by any other person in any of the institutes for the award of any degree or diploma.

Aditya Kumar MBA (B & F) 2013-15 Date