Maternal hot tub birthing home clinic Name of the Company
Address
EXECUTIVE SUMMARY
BUSINESS PLAN WORKBOOK
2
1.
BRIEF DESCRIPTION OF THE PROJECT This is a one of a kind birthing facility here in Valencia City Bukidnon. t utili!es the tub "ith "arm "ater as the en#ironment "here a pregnant "oman "ould deli#er her baby or stay there for the preparation of her deli#ery instead of the con#entional deli#ery bed and table in deli#ery rooms. This "ould be a rela$ing e$perience for e#ery pregnant "oman that "ould deli#er her baby.
2.
BRIEF PR PROFILE OF OF THE THE ENTREPRENEUR(S) There are % entrepreneurs in#ol#e in this enterprise as general partners& all of them are third year mid"ifery students of 'an Agustin nstitute of Technology Technology and are already (egistered Mid"i#es.
3. 3.
PROJ PROJEC ECT’ T’S S CONT CONTRI RIBU BUTI TION ON TO THE THE COMM COMMUN UNIT ITY Y This project helps the pregnant "oman in the community to e$perience a )uality care and rela$ing feeling "hile deli#ering their baby as compared to the con#entional method of deli#ery. This "ould lessen the stress and fatigue of the "omen in the community thereby impro#ing the o#erall health and "ellness of the "omen. Moreo#er& this "ould pro#ide another option for the "oman on ho" they "ould like to deli#er their baby and it increases the number of health care facilities that "ould take care of pregnancy "ithin the community. community.
BUSINESS PLAN WORKBOOK
3
Section 1
MARKETIN PLAN
1.1
DESCRIPTION OF THE PRODUCT
*ot tub birthing also kno"n as "ater birth refers to the process of gi#ing birth in a tub of "arm "ater. This is a ne" method of deli#ery grounded on the theory that since the baby has already been in the amniotic fluid sac for nine months& birthing in a similar en#ironment is gentler for the baby and less stressful for the mother. This method of deli#ery is already "idely practiced is the +nited 'tates of America and some other countries& as "ell as in the Philippines. Mid"i#es& birthing centers& and a gro"ing number of obstetricians belie#e that reducing the stress ofg labor and deli#ery "ill reduce fetal complications. 1.2
COMPARISON OF THE PRODUCT(S) WITH ITS COMPETITORS This hot tub deli#ery or "ater birth is a ne" method of deli#ery. This "ould be one of a kind here in the community of Bukidnon. As compared to the con#entional birthing clinics& this type of deli#ery uses "arm "ater in a tub "herein the pregnant "oman "ill stay there "hile "aiting for her deli#ery and has an option to "hether she "ould deli#er her baby in the said "arm tub or transfer later on a deli#ery table for the actual deli#ery of the baby. The con#entional birthing clinics ha#ing practiced the usual type of deli#ery is )uite strenuous both physically and mentally to the "oman "hile this ne" method of deli#ery is soothing& comforting and rela$ing. n the later stage of labor& the "arm "ater has been sho"n to increase the "oman,s energy as compared to the usual type that drains the energy of a "oman. The effect of buoyancy of the "ater lessens a mother,s body "eight& allo"ing free mo#ement and ne" positioning. 'aid buoyancy also promotes more uterine contractions and impro#ed blood circulation resulting in better o$ygenation of the uterine muscles& less pain for the mother and more o$ygen for the baby. mmersion in the "ater as "ell often helps lo"er blood pressure caused by an$iety. The "ater also reduces stressrelated hormones allo"ing the mother,s body to produce endorphins "hich ser#e as paininhibitors. ater as "ell causes the perineum to become more elastic and rela$ed& reducing the incidence and se#erity of tearing and the need for an episiotomy and stitches. As the laboring "oman rela$es physically& she is able to rela$ mentally "ith greater ability to focus on the birth process. 'ince the "ater pro#ides a greater sense of pri#acy& it can reduce inhibitions& an$iety& and fears. hen it comes to the baby& it also pro#ides an en#ironment similar to the amniotic sac and eases the stress of birth& thus increases reassurance and sense of security. To sum it up& this ne" method of gi#ing birth has a lot more of ad#antages in impro#ing the health and total "ell-being of the mother as "ell as the baby as compared to the usual "ay of deli#ery.
LOCATION VP :eocares Building *agkol Valencia City
F*5$ 1.3 % L&4!*&, M!
M!$,!# H& T" "*0*,5 C#*,*4
MARKET AREA The market area of this enterprise is particularly Valencia City& Bukidnon and e$tending to the "hole pro#ince of Bukidnon considering that this "ill be the first hot tub birthing clinic in the pro#ince& e#en pregnant "omen from other cities and municipalities outside of Valencia City "ill #isit and try this ne" rela$ing and in#igorating "ay of deli#ering a baby.
BUSINESS PLAN WORKBOOK
=
F*5$ 1.6 % L* &/ M!7$ A$! !, S*8$
A$! V!#$,4*! C*-
S*8$ 6961:.;< 0$4!$ 19?6:9
R$*$'$, P$/$$,4$ No complications of pregnancy
TOTAL DEMAND
T!"#$ 1.>A % T!"#$ &/ P&@$4$ D$'!,
M&,0Y$! 0. May 2;0% 0. =une 2;0% 0. =uly 2;0% 0. August 2;0% 0. 'eptember 2;0% 0. 6ctober 2;0% 0. No#ember 2;0% 0. :ecember 2;0% 0. =anuary 2;0> 0. 8ebruary 2;0> 0. March 2;0> 0. April 2;0>
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